Influencer Marketing Manager Job at SalaryGuide in New York

Responsibilities

• Build & execute full-funnel influencer marketing campaigns that align with brand goals and cultural moments
• Campaign planning: ideation, creative briefing, deliverables, timelines, negotiations & performance metrics
• Campaign execution: Review and approve influencer content to ensure brand alignment and messaging consistency, monitor creator deadlines and ensure deliverables are published on time
• Campaign reporting: track and report on performance metrics—engagement, reach, ROI, audience sentiment—and optimize future campaigns accordingly
• Identify, vet, and secure creators who align deeply with the Brand voice and vision
• Manage outreach, pitching, and ongoing relationship building
• Establish and nurture long-term partnerships through organic and sponsored content and networking (remotely, as well as in-person)
• Retain current influencer base, as well as identify, actively source & reach out to new influencers in line with the brand voice and overall business strategy for ongoing & upcoming campaigns + maintain relationships

Requirements

• Must be NYC-based / hybrid office schedule
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven track record of 5 years of successfully managing influencer campaigns from strategy development to execution and performance analysis.
• A passion for the influencer marketing space at an agency or beauty/ wellness brand
• Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators
• Both a creative thinker and an operational doer, just as excited to pitch a new collab as you are to manage the backend
• Up-to-date with the fast-paced influencer space and constantly evolving industry trends
• Highly organized with strong project management skills and attention to detail.

Benefits

• PTO – Including vacation days, holidays, and special wedding leave.
• 401(k) with Matching – Plan for your future with our competitive 401(k) matching program.
• Comprehensive Insurance – Choose from medical, dental, and vision plans tailored to support your health needs.
• Flexible Work Options – Flexible hours and remote work opportunities.
• Individual learning budget - Supports your professional growth and enhances your skills and knowledge.
• Wellness Program – Access to fitness and wellness resources to support a healthy lifestyle.
• Employee Events & Celebrations – Enjoy team-building events, seasonal celebrations, and thoughtful gifts throughout the year.