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Social Media Manager

Paris Brothers Inc., Kansas City, Missouri, United States, 64101

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About the Company We are an integrated portfolio company that brings craft, innovation, and operational mastery together to build and scale specialty food & beverage brands across both B2B and B2C. Our Portfolio Includes Owned And Licensed Brands Such As Parisi Coffee, Mother Earth Organic Coffee, Cervasi Italian Foods, Luigi Bonura’s Pasta Sauce, And Margaritas Amigos Salsas, Among Others. Beyond Brand Ownership, We Operate As a Full-service Operating Company Offering

Contract manufacturing and coffee roasting

Global importing and sourcing

Private label program development

Branding and packaging services

Fulfillment operations

Logistics, climate-controlled warehousing, cold storage, and DSD (Direct Store Delivery)

We are in a high-growth, modernization phase under new leadership. This includes rejuvenating and renaming the parent brand, investing in systems and talent, and relocating to a new Downtown Kansas City office. This is an exciting moment to help shape the future of a locally owned, family-led, multi-brand food & beverage portfolio company.

Corporate Purpose To build, scale, and support the next generation of craft-driven food & beverage brands while attracting partners, talent, retailers, producers, and B2B customers.

Corporate Vision Create a national portfolio of craft-forward, high-integrity brands powered by innovation, operational excellence, and sustainable growth.

Corporate Mission Combine innovation, operational excellence, and artisanal expertise to build and scale exceptional food & beverage brands without compromising what makes them special.

Our Culture & Expectations We are building a high-performing, highly accountable marketing team and are seeking collaborative professionals who thrive in fast-moving, cross-functional environments. Across all roles, ideal candidates demonstrate the following behaviors and mindset:

High ownership and accountability — you take initiative, follow through, and hold yourself to high standards

Results-oriented with urgency — you move work forward, prioritize impact, and consistently raise the bar

Proactive and assertive — you speak up, solve problems, and don’t wait to be told what to do

Collaborative and low-ego — you work effectively across teams with positive intent and minimal drama

Positive energy and professionalism — how you show up matters as much as what you deliver

Resourceful problem solvers — you figure things out and adapt quickly

Committed to growth and continuous improvement — you actively seek feedback, learning, and better ways to work

Culture builders — you contribute to a healthy, high-trust, high-performance environment

We value people who bring intensity and excellence without ego, and who care deeply about both outcomes and how the work gets done.

These roles are primarily in-office at our Downtown Kansas City location, with flexibility to work from home or offsite one day per week, with the potential for up to two days per week based on performance, role responsibilities, and business needs.

About The Position The Social Media Manager at Paris Brothers is responsible for executing and evolving the company’s organic social media presence to support both brand building and revenue-generating initiatives. This role leads day-to-day content creation and publishing across key social platforms, ensuring a consistent brand voice, compelling storytelling, and timely participation in cultural and community conversations. Working in close partnership with marketing, creative, and revenue teams, the Social Media Manager drives audience growth, engagement, and advocacy through thoughtful content planning, community management, and performance-informed optimization. The role balances creativity with discipline, translating brand strategy, campaigns, product launches, cafés, and partnerships into social experiences that deepen connection and support business objectives including channel growth.

Essential Duties & Responsibilities The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job.

Execute inspiring platform-native organic social content across Instagram, Facebook, TikTok, Pinterest, LinkedIn, and emerging platforms

Manage organic social channels and calendar planning for multiple brands (Paris Brothers, Parisi, Mother Earth, Cervasi, Margaritas Amigos)

Create compelling short-form content including video, photography, copy, and basic editing

Develop and manage content calendars across brands and defined content pillars (evergreen, promotional, brand, collaborations)

Source, curate, and edit authentic content from cafés, roasting, operations, influencers, and partners

Partner for B2B content development and platforms including LinkedIn or other forums

Manage content partnerships with hospitality, retail, sponsorship, and community partners

Grow followers, engagement, and reach through consistent execution and optimization

Support launches and campaigns through strong storytelling and coordinated amplification

Coordinate paid social amplification with the Digital Marketing Operations Manager

Manage and enhance Google, Yelp, and profile content

Ensure all content aligns to approved strategy, brand standards, and platform best practices

Departmental project coordination and special project management

Perform other duties as assigned

Supervisory Responsibilities This position has no supervisory responsibilities.

FISCAL RESPONSIBILITY Position has no fiscal responsibilities.

Minimum Qualifications Required Education and Experience

B.S. or M.S. in Marketing, Communications, or a related field.

Six (6) to twelve (12) years of experience managing brand social media channels for consumer-facing brands.

Demonstrated success growing organic audiences, engagement, and reach.

Proven experience creating short-form, platform-native content (video-first experience strongly preferred).

Experience managing multiple brands or content streams simultaneously.

CPG, restaurant, hospitality, or lifestyle brand experience preferred.

Specialty coffee, food, or beverage category familiarity strongly preferred.

Required Licenses Or Certifications

N/A

Competencies for Successful Performance of Job Duties

Deep knowledge of major social platforms, trends, and native content formats

Strong storytelling instincts with the ability to adapt voice, tone, and visuals by platform

Understanding of content pacing, cadence, and community engagement best practices

Skill In

Basic video editing, photography, and copywriting skills

Strong organizational skills and attention to detail

Ability To

Interpret performance insights and adjust content accordingly

Collaborate effectively with brand, creative, and digital partners

Position Type and Expected Hours of Work

May work in a normal office environment and/or occasional remote office as approved. Will sometimes be required to work and/or attend meetings.

Monday through Friday 8am until 5pm

Occasional abnormal hours or weekends are expected and required for specific events or high-priority projects

Travel

Occasional travel within the metropolitan area will be required.

Occasional travel outside the metropolitan area may be required.

Working Conditions & Physical Demands

This position is relatively free from unpleasant environmental conditions or hazards and minimal physical effort. Incumbents may be required to exert up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly having to move objects.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits Include

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account (HSA)

Life Insurance

Short-Term Disability

Long-Term Disability

401(k) w/company matching

Paid Time Off (PTO)

Paid Holidays

EEO STATEMENT

Paris Brother Inc. is an equal-opportunity employer and a drug-free workplace. Candidates will be required to complete a drug screen and successful background check post offer.

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