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Marketing Manager

Paris Brothers Inc., Kansas City, Missouri, United States, 64101

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About the Company We are an integrated portfolio company that brings craft, innovation, and operational mastery together to build and scale specialty food & beverage brands across both B2B and B2C.

Our Portfolio Includes Owned And Licensed Brands Such As Parisi Coffee, Mother Earth Organic Coffee, Cervasi Italian Foods, Luigi Bonura’s Pasta Sauce, And Margaritas Amigos Salsas, Among Others. Beyond Brand Ownership, We Operate As a Full-service Operating Company Offering

Contract manufacturing and coffee roasting

Global importing and sourcing

Private label program development

Branding and packaging services

Fulfillment operations

Logistics, climate-controlled warehousing, cold storage, and DSD (Direct Store Delivery)

We are in a high-growth, modernization phase under new leadership. This includes rejuvenating and renaming the parent brand, investing in systems and talent, and relocating to a new Downtown Kansas City office. This is an exciting moment to help shape the future of a locally owned, family-led, multi-brand food & beverage portfolio company.

Corporate Purpose To build, scale, and support the next generation of craft-driven food & beverage brands while attracting partners, talent, retailers, producers, and B2B customers.

Corporate Vision Create a national portfolio of craft-forward, high-integrity brands powered by innovation, operational excellence, and sustainable growth.

Corporate Mission Combine innovation, operational excellence, and artisanal expertise to build and scale exceptional food & beverage brands without compromising what makes them special.

Our Culture & Expectations We are building a high-performing, highly accountable marketing team and are seeking collaborative professionals who thrive in fast-moving, cross-functional environments.

Across all roles, ideal candidates demonstrate the following behaviors and mindset:

High ownership and accountability — you take initiative, follow through, and hold yourself to high standards

Results-oriented with urgency — you move work forward, prioritize impact, and consistently raise the bar

Proactive and assertive — you speak up, solve problems, and don’t wait to be told what to do

Collaborative and low-ego — you work effectively across teams with positive intent and minimal drama

Positive energy and professionalism — how you show up matters as much as what you deliver

Resourceful problem solvers — you figure things out and adapt quickly

Committed to growth and continuous improvement — you actively seek feedback, learning, and better ways to work

Culture builders — you contribute to a healthy, high-trust, high-performance environment

We value people who bring intensity and excellence without ego, and who care deeply about both outcomes and how the work gets done.

These roles are primarily in-office at our Downtown Kansas City location, with flexibility to work from home or offsite one day per week, with the potential for up to two days per week based on performance, role responsibilities, and business needs.

About The Position The Marketing Manager is responsible for driving brand growth, demand creation, and revenue across Paris Brothers’ cafés, retail, eCommerce, subscriptions, and B2B channels. This role connects brand strategy with commercial performance, ensuring consistent and compelling product storytelling that translates into measurable results.

This position leads promotions, launches, and community-driven initiatives that support customer acquisition, retention, and loyalty. Working cross-functionally with café operations, sales, and marketing teams, the Marketing Manager activates the brand across physical and digital touchpoints while strengthening Paris Brothers’ presence within the communities it serves.

Essential Duties & Responsibilities

Own brand and revenue-driving marketing strategy across B2C (DTC, cafés, subscriptions, gift cards), B2B/wholesale, and retail/CPG

Develop and manage the annual and promotional marketing calendar; provide direction to channel marketing partners

Lead promotions and offers that drive incremental revenue while protecting brand equity

Lead product launches, providing customer-led input into pricing, positioning, and assortment

Own B2B funnel development and CRM oversight, including lead generation, retargeting, and nurture programs

Drive café traffic through menu marketing, LTOs, in-store activations, and seasonal programs

Own sponsorships and community partnerships from strategy through activation and reporting

Lead LinkedIn strategy, white papers, blogs, and webinars to build B2B thought leadership

Develop and grow coffee subscription programs, including value proposition, optimization, and segmentation

Grow online and café gift card sales

Lead merchandise programs, bundles, lifecycle management, and sales growth

Partner with VP Marketing & PR agency to generate earned media and community visibility

Monitor category trends, competition, and consumer behavior to refine positioning

Own campaign briefs, KPIs, and success metrics; deliver campaign wrap reports and optimization recommendations

Partner closely with Sales leadership to align marketing with revenue targets and pipeline development

Activate coffee sales programs with hospitality and B2B partners, including GTM strategy and sales tools

Drive retail velocity through shopper marketing, promotions, in-store trial, sampling, and targeted geo-advertising

Develop compelling B2B and retail brand content, including quality markers, recipes, and collaborations

Support growth of Parisi Coffee, Mother Earth Coffee, Cervasi Italian Foods, Margaritas Amigos, and Luigi Bonura brands as needed

Performs other duties as assigned

Supervisory Responsibilities This position has supervisory responsibilities.

Fiscal Responsibility Position has fiscal responsibilities.

Minimum Qualifications Required Education and Experience

B.S. or M.S. in Marketing, Business, or a related field.

Seven (7) to twelve (12) years of experience in brand marketing, trade marketing, integrated marketing, or revenue-driving roles.

Demonstrated experience driving measurable B2C and/or B2B revenue growth.

Experience developing and managing marketing calendars, promotions, and campaigns.

Experience partnering closely with sales, operations, and external agencies.

Specialty coffee, premium CPG, food & beverage, or hospitality experience strongly preferred.

Experience supporting B2B and retail sales growth.

Required Licenses or Certifications

N/A

Knowledge Of

Competencies for Successful Performance of Job Duties

Knowledge of B2C, B2B, retail, private label preferred.

Subscription and loyalty marketing models.

Skill In

Strong strategic planning and prioritization skills.

Strong written and verbal communication skills.

Strong collaboration skills across sales, creative, and operations teams.

Ability To

Translate business objectives into clear briefs and actionable campaigns.

Manage multiple initiatives while maintaining brand consistency.

POSITION TYPE AND EXPECTED HOURS OF WORK

May work in a normal office environment and/or occasional remote office as approved. Will sometimes be required to work and/or attend meetings.

Monday through Friday 8am until 5pm.

Occasional abnormal hours or weekends are expected and required for specific events or high-priority projects.

TRAVEL

Occasional travel within the metropolitan area will be required.

Occasional travel outside the metropolitan area may be required.

WORKING CONDITIONS & PHYSICAL DEMANDS

This position is relatively free from unpleasant environmental conditions or hazards and minimal physical effort. Incumbents may be required to exert up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly having to move objects.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits Include

Medical Insurance

Dental Insurance

Vision Insurance

Health Savings Account (HSA)

Life Insurance

Short-Term Disability

Long-Term Disability

401(k) with company matching

Paid Time Off (PTO)

Paid Holidays

EEO Statement Paris Brother Inc. is an equal-opportunity employer and a drug-free workplace. Candidates will be required to complete a drug screen and successful background check post offer.

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