Assistant Marketing Manager—Global B2B Campaigns & Content
Häfele America Co., High Point, North Carolina, us, 27264
Overview
Role Overview The Assistant Marketing Manager serves as a key support partner to the Marketing Communications lead, acting as a “right-hand” contributor in the planning, coordination, and execution of global B2B marketing communications initiatives. This role is ideal for a candidate with 2–4 years of professional experience who is ready to grow beyond execution-only work and develop broader ownership across campaigns, content, agencies, and events. The role supports day-to-day marketing communications requests, contributes to content development across channels, and helps ensure projects move forward on time, on brand, and on strategy. Responsibilities
Marketing Communications Support Support the Marketing Communications Manager in managing inbound marketing requests, timelines, and deliverables across regions and departments Coordinate multiple marketing projects simultaneously, ensuring priorities, deadlines, and stakeholders are aligned Assist in campaign planning and execution across digital, PR, paid media, and events Content & Channel Development Contribute to the development and upkeep of website content and marketing materials such as collateral and email Assist with messaging development for product launches, brand initiatives, and customer-facing communications Serve as a liaison between marketing, category management and sales Support public relations initiatives, including press releases, media materials, and content reviews Agency & Vendor Coordination Help manage relationships with external partners such as PR agencies, paid media agencies, and freelancers Support briefing, review, and feedback processes to ensure agency outputs align with brand and business objectives Paid Media & Performance Support Assist with paid media planning, execution, and reporting (digital, trade, or B2B-focused channels) Help track performance metrics and compile insights for internal reporting Events & Showroom Support Support planning and coordination for customer visits to the local showroom Assist with logistics, materials, and coordination for trade shows, events, and industry engagements Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field 2+ years of professional experience in marketing communications, preferably in a B2B environment Experience at a brand-side marketing team or advertising/marketing agency (e.g., assistant account executive, marketing coordinator, junior strategist) Strong organizational skills and attention to detail Ability to manage multiple projects in a fast-paced environment Clear written and verbal communication skills Comfortable working cross-functionally and supporting senior stakeholders Additional desired qualifications include experience planning or executing paid media campaigns, project management experience and/or experience working with AI and or digital tools and platforms What Success Looks Like
Projects move smoothly and efficiently with minimal oversight Communications are accurate, on brand, and delivered on time Internal stakeholders view this role as reliable, responsive, and proactive The Marketing Communications Manager can focus on strategy, knowing execution is well-supported Content Marketing Specialist
Role Overview The Content Marketing Specialist is responsible for developing clear, accurate, and compelling content for technical products and solutions in a global B2B environment. This role partners closely with internal subject matter experts across product management, engineering, sales, and training to translate complex information into customer-ready content. This position is ideal for a strong writer who enjoys technical detail, can manage projects independently, and thrives in a collaborative, cross-functional setting. Key Responsibilities
Content Development Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials Translate complex product features and terminology into clear, customer-focused messaging Ensure accuracy, consistency, and clarity across all B2B content Support additional marketing content creation in areas such as email, website content and other media Presentation & Sales Enablement Content Develop high-quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well-written and designed Create structured, visually clear narratives that support sales, training, and customer education efforts Cross-Functional Collaboration Partner with internal “customers” and subject matter experts to gather input, validate content, and refine messaging Manage content review cycles efficiently, balancing accuracy with deadlines Project Management & Ownership Independently manage content projects from concept through completion Maintain documentation, version control, and content organization Ensure deliverables align with brand standards and business goals Content Quality & Governance Maintain consistency in tone, terminology, and messaging across content types Contribute to content frameworks, templates, and best practices Qualifications & Experience
Bachelor’s degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field Demonstrated writing experience with B2B products, systems, or complex subject matter Ability to work as a self-starter who works well to meet deadlines and project needs Strong command of written English with excellent attention to detail Experience working with cross-functional teams and subject matter experts Strong organizational and project management skills Proficiency with PowerPoint and common content creation tools What Success Looks Like
Content is accurate, clear, and trusted internally and externally Internal teams rely on this role to “make the complex simple” Projects are delivered on time with minimal rework Content improves sales effectiveness, training clarity, and customer understanding
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Role Overview The Assistant Marketing Manager serves as a key support partner to the Marketing Communications lead, acting as a “right-hand” contributor in the planning, coordination, and execution of global B2B marketing communications initiatives. This role is ideal for a candidate with 2–4 years of professional experience who is ready to grow beyond execution-only work and develop broader ownership across campaigns, content, agencies, and events. The role supports day-to-day marketing communications requests, contributes to content development across channels, and helps ensure projects move forward on time, on brand, and on strategy. Responsibilities
Marketing Communications Support Support the Marketing Communications Manager in managing inbound marketing requests, timelines, and deliverables across regions and departments Coordinate multiple marketing projects simultaneously, ensuring priorities, deadlines, and stakeholders are aligned Assist in campaign planning and execution across digital, PR, paid media, and events Content & Channel Development Contribute to the development and upkeep of website content and marketing materials such as collateral and email Assist with messaging development for product launches, brand initiatives, and customer-facing communications Serve as a liaison between marketing, category management and sales Support public relations initiatives, including press releases, media materials, and content reviews Agency & Vendor Coordination Help manage relationships with external partners such as PR agencies, paid media agencies, and freelancers Support briefing, review, and feedback processes to ensure agency outputs align with brand and business objectives Paid Media & Performance Support Assist with paid media planning, execution, and reporting (digital, trade, or B2B-focused channels) Help track performance metrics and compile insights for internal reporting Events & Showroom Support Support planning and coordination for customer visits to the local showroom Assist with logistics, materials, and coordination for trade shows, events, and industry engagements Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field 2+ years of professional experience in marketing communications, preferably in a B2B environment Experience at a brand-side marketing team or advertising/marketing agency (e.g., assistant account executive, marketing coordinator, junior strategist) Strong organizational skills and attention to detail Ability to manage multiple projects in a fast-paced environment Clear written and verbal communication skills Comfortable working cross-functionally and supporting senior stakeholders Additional desired qualifications include experience planning or executing paid media campaigns, project management experience and/or experience working with AI and or digital tools and platforms What Success Looks Like
Projects move smoothly and efficiently with minimal oversight Communications are accurate, on brand, and delivered on time Internal stakeholders view this role as reliable, responsive, and proactive The Marketing Communications Manager can focus on strategy, knowing execution is well-supported Content Marketing Specialist
Role Overview The Content Marketing Specialist is responsible for developing clear, accurate, and compelling content for technical products and solutions in a global B2B environment. This role partners closely with internal subject matter experts across product management, engineering, sales, and training to translate complex information into customer-ready content. This position is ideal for a strong writer who enjoys technical detail, can manage projects independently, and thrives in a collaborative, cross-functional setting. Key Responsibilities
Content Development Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials Translate complex product features and terminology into clear, customer-focused messaging Ensure accuracy, consistency, and clarity across all B2B content Support additional marketing content creation in areas such as email, website content and other media Presentation & Sales Enablement Content Develop high-quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well-written and designed Create structured, visually clear narratives that support sales, training, and customer education efforts Cross-Functional Collaboration Partner with internal “customers” and subject matter experts to gather input, validate content, and refine messaging Manage content review cycles efficiently, balancing accuracy with deadlines Project Management & Ownership Independently manage content projects from concept through completion Maintain documentation, version control, and content organization Ensure deliverables align with brand standards and business goals Content Quality & Governance Maintain consistency in tone, terminology, and messaging across content types Contribute to content frameworks, templates, and best practices Qualifications & Experience
Bachelor’s degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field Demonstrated writing experience with B2B products, systems, or complex subject matter Ability to work as a self-starter who works well to meet deadlines and project needs Strong command of written English with excellent attention to detail Experience working with cross-functional teams and subject matter experts Strong organizational and project management skills Proficiency with PowerPoint and common content creation tools What Success Looks Like
Content is accurate, clear, and trusted internally and externally Internal teams rely on this role to “make the complex simple” Projects are delivered on time with minimal rework Content improves sales effectiveness, training clarity, and customer understanding
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