Overview
The Manager, Email Marketing and E-Commerce will be responsible for scaling and optimizing the Americas Christian Dior Couture Newsletter programs including eNewsletters, email capture, and automations. This person will report to the Director, Performance Marketing, helping define the local Newsletter strategy and acting as project manager, owning the relationship between local, HQ, and agency teams.
Responsibilities
Project Management
Managing deadlines to ensure on-time deployment
Keeping the shared planning calendar up to date
Routing all through necessary teams for approval
Cross-functional Collaboration
Working closely with the local eMerch team to address business needs and strategically
Advocating local needs to our HQ counterparts
Working towards a cohesive customer journey across eNewsletters and Omnichannel automations
Driving Results
Tracking and reporting on key metrics (with support of agency team) to measure the effectiveness of email campaigns
Identifying gaps in segmentation strategy to maximize touchpoints and performance
Consistent sharing and implementation of best practices
Communicating learnings to key stakeholders, proposing optimizations, new opportunities, and A/B testing
Profile
Minimum 5 years of professional experience within an eCommerce and/or loyalty CRM Marketing roles
Excellent communication and project management skills
Ability to collaborate effectively with cross-functional teams
Self-starter comfortable with taking initiative
Writing, editing, and proofreading skills with a keen eye for detail
Strong analytical reasoning skills to demonstrate performance and track results, familiarity with A/B testing and other optimization techniques
Knowledge and understanding of platforms such as Google Analytics, Salesforce Marketing Cloud, etc.
Thorough knowledge of all Microsoft Office programs (Excel, PowerPoint, Outlook)
Additional information The selected candidate will be offered a salary within the range of $110k – $120k annually, plus bonus eligibility. The salary offered will be dependent upon the candidate’s relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
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Responsibilities
Project Management
Managing deadlines to ensure on-time deployment
Keeping the shared planning calendar up to date
Routing all through necessary teams for approval
Cross-functional Collaboration
Working closely with the local eMerch team to address business needs and strategically
Advocating local needs to our HQ counterparts
Working towards a cohesive customer journey across eNewsletters and Omnichannel automations
Driving Results
Tracking and reporting on key metrics (with support of agency team) to measure the effectiveness of email campaigns
Identifying gaps in segmentation strategy to maximize touchpoints and performance
Consistent sharing and implementation of best practices
Communicating learnings to key stakeholders, proposing optimizations, new opportunities, and A/B testing
Profile
Minimum 5 years of professional experience within an eCommerce and/or loyalty CRM Marketing roles
Excellent communication and project management skills
Ability to collaborate effectively with cross-functional teams
Self-starter comfortable with taking initiative
Writing, editing, and proofreading skills with a keen eye for detail
Strong analytical reasoning skills to demonstrate performance and track results, familiarity with A/B testing and other optimization techniques
Knowledge and understanding of platforms such as Google Analytics, Salesforce Marketing Cloud, etc.
Thorough knowledge of all Microsoft Office programs (Excel, PowerPoint, Outlook)
Additional information The selected candidate will be offered a salary within the range of $110k – $120k annually, plus bonus eligibility. The salary offered will be dependent upon the candidate’s relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. Christian Dior Couture, the Houst of Dreams, is recognized for its French heritage and vibrant culture sublimating its unique Savoir-faire and Creativity through empowering "metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.
Christian Dior Couture is part of the LVMH Group, where People Make the Difference. We value, celebrate, and welcome each unique talent and strive to create an inclusive environment providing all employees a sense of purpose. Beyond your role, we recognize the importance and passion of creating communities with shared values that enrich and impact beyond our organization. As an employee, you will have an opportunity to engage in our employee-led communities such as Sustainability, Diversity, Equity and Inclusion, and Corporate Social Responsibility.
Christian Dior Couture provides equal employment opportunities to all employees as part of the LVMH Group, which attaches great importance to ensuring that its Maisons and their partners share a set of common rules, practices, and principles with respect to ethics, social responsibility, and protection of the environment.
#J-18808-Ljbffr