Job Overview
Senior Marketing Manager for Government, Workplace & Community practices at HGA, a leading architecture and engineering firm.
Responsibilities
Develop and implement annual marketing strategy and plans to achieve national sector business goals and align with overall firm goals.
Monitor industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling.
Establish national sector brand message framework under HGA brand to differentiate and address client needs.
Oversee a wide range of marketing activities including branding, collateral development, communications, sponsorships, client events, digital marketing campaigns, awards, photography/video, and more.
Manage sector-related marketing budgets and ensure ROI on key initiatives.
Guide principals and business developers in creating and executing individual marketing plans, setting goals, identifying targets, and tracking metrics.
Manage a team of sector marketing coordinators, providing leadership, driving excellence and oversight on pursuit efforts and business development support.
Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders.
Qualifications
Ability to critically analyze, synthesize and manage a complex array of strategic and tactical projects with multiple partners.
Demonstrated experience developing and executing integrated marketing strategies.
Strong research, analytical, critical thinking and problem‑solving skills.
Ability to interact and communicate with people at many levels.
Equal Opportunity Statement HGA is an equal opportunity employer; applicants are considered without discrimination with regard to race, color, religion, sex, national origin, age, disability, veteran status or other statuses protected by state, local or other applicable laws.
This policy extends to all aspects of employment, including recruitment and hiring.
Application Instructions Apply Online: ipc.us/t/DB9BC6DBD6954651
#J-18808-Ljbffr
Responsibilities
Develop and implement annual marketing strategy and plans to achieve national sector business goals and align with overall firm goals.
Monitor industry trends, competitor positioning, and client needs to inform marketing strategy and storytelling.
Establish national sector brand message framework under HGA brand to differentiate and address client needs.
Oversee a wide range of marketing activities including branding, collateral development, communications, sponsorships, client events, digital marketing campaigns, awards, photography/video, and more.
Manage sector-related marketing budgets and ensure ROI on key initiatives.
Guide principals and business developers in creating and executing individual marketing plans, setting goals, identifying targets, and tracking metrics.
Manage a team of sector marketing coordinators, providing leadership, driving excellence and oversight on pursuit efforts and business development support.
Ensure consistency and quality across all sector marketing activities, driving visibility and engagement with key clients and stakeholders.
Qualifications
Ability to critically analyze, synthesize and manage a complex array of strategic and tactical projects with multiple partners.
Demonstrated experience developing and executing integrated marketing strategies.
Strong research, analytical, critical thinking and problem‑solving skills.
Ability to interact and communicate with people at many levels.
Equal Opportunity Statement HGA is an equal opportunity employer; applicants are considered without discrimination with regard to race, color, religion, sex, national origin, age, disability, veteran status or other statuses protected by state, local or other applicable laws.
This policy extends to all aspects of employment, including recruitment and hiring.
Application Instructions Apply Online: ipc.us/t/DB9BC6DBD6954651
#J-18808-Ljbffr