Medium
We are seeking an experienced Google Ads Manager to plan, build, execute, and optimize paid search and paid media campaigns across Google Search, Display Network, and YouTube. This role owns end-to-end campaign performance, from keyword strategy and account structure to bid optimization, creative testing, and conversion tracking.
This role requires deep platform expertise—not automated-only or “set-it-and-forget-it” management—and a strong understanding of how paid search fits into a broader digital acquisition strategy.
Working hours: 9:00 AM – 5:00 PM
Key Responsibilities
Campaign Strategy & Planning
Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
Define KPIs, benchmarks, and testing roadmaps.
Account Setup & Execution
Build and manage campaigns across:
Google Search
Google Display Network (GDN)
YouTube Ads
Conduct keyword research, including:
High‑intent and long‑tail keywords
Competitor and conquesting strategies
Negative keyword management
Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
Ad Copy & Creative
Write and test:
Responsive Search Ads (RSAs)
Display and YouTube ad messaging
Optimize:
Headlines
Descriptions
Extensions (sitelinks, callouts, structured snippets)
Collaborate with creative teams for YouTube and display assets.
Optimization & Performance Management
Monitor performance daily and optimize for:
CTR
Quality Score
CPC
CPA / ROAS
Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
Continuously improve Quality Score and impression share.
Tracking, Attribution & Analytics
Ensure proper setup and validation of:
Conversion tracking
GA4 integrations
Google Tag Manager
Analyze performance across devices, audiences, and intent signals.
Understand attribution models and their impact on reporting.
Reporting & Insights
Deliver weekly and monthly performance reports with:
Clear insights
Trend analysis
Optimization recommendations
Communicate performance in business terms, not just metrics.
Platform & Best Practices
Stay current on:
Google Ads product updates
Policy changes
Automation and AI‑driven features
Balance automation with manual oversight and testing discipline.
Required Qualifications
3–6+ years of hands‑on Google Ads experience
Proven success managing:
Search campaigns at scale
Multi‑campaign account structures
Strong understanding of:
Keyword intent and match types
Quality Score mechanics
Conversion optimization
Experience managing significant monthly ad spend with accountability for results
Preferred Qualifications
Experience with: YouTube performance campaigns
Display remarketing
Performance Max (with manual oversight)
Familiarity with:
GA4
Google Tag Manager
CRM integrations
Experience in B2B, SaaS, e‑commerce, or regulated industries
What Success Looks Like (First 90 Days)
Account structure is clean, documented, and scalable.
Conversion tracking is accurate and validated.
Clear testing roadmap is active.
CPA / ROAS trends are improving.
Budget pacing is controlled and efficient.
Ideal Traits
Highly analytical and detail-oriented
Performance‑driven mindset
Comfortable owning results and budgets
Strong communicator with stakeholders and creative teams
About 1840 & Company 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world‑class freelance professionals and delivering top‑tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward‑thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work‑life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.
#J-18808-Ljbffr
This role requires deep platform expertise—not automated-only or “set-it-and-forget-it” management—and a strong understanding of how paid search fits into a broader digital acquisition strategy.
Working hours: 9:00 AM – 5:00 PM
Key Responsibilities
Campaign Strategy & Planning
Develop Google Ads strategies aligned with business objectives (leads, revenue, installs, traffic).
Architect clean, scalable account structures by campaign, intent, product, and funnel stage.
Define KPIs, benchmarks, and testing roadmaps.
Account Setup & Execution
Build and manage campaigns across:
Google Search
Google Display Network (GDN)
YouTube Ads
Conduct keyword research, including:
High‑intent and long‑tail keywords
Competitor and conquesting strategies
Negative keyword management
Configure bidding strategies (Manual, Max Conversions, tCPA, tROAS) based on goals.
Ad Copy & Creative
Write and test:
Responsive Search Ads (RSAs)
Display and YouTube ad messaging
Optimize:
Headlines
Descriptions
Extensions (sitelinks, callouts, structured snippets)
Collaborate with creative teams for YouTube and display assets.
Optimization & Performance Management
Monitor performance daily and optimize for:
CTR
Quality Score
CPC
CPA / ROAS
Adjust bids, budgets, keywords, and audiences to reduce waste and scale winners.
Continuously improve Quality Score and impression share.
Tracking, Attribution & Analytics
Ensure proper setup and validation of:
Conversion tracking
GA4 integrations
Google Tag Manager
Analyze performance across devices, audiences, and intent signals.
Understand attribution models and their impact on reporting.
Reporting & Insights
Deliver weekly and monthly performance reports with:
Clear insights
Trend analysis
Optimization recommendations
Communicate performance in business terms, not just metrics.
Platform & Best Practices
Stay current on:
Google Ads product updates
Policy changes
Automation and AI‑driven features
Balance automation with manual oversight and testing discipline.
Required Qualifications
3–6+ years of hands‑on Google Ads experience
Proven success managing:
Search campaigns at scale
Multi‑campaign account structures
Strong understanding of:
Keyword intent and match types
Quality Score mechanics
Conversion optimization
Experience managing significant monthly ad spend with accountability for results
Preferred Qualifications
Experience with: YouTube performance campaigns
Display remarketing
Performance Max (with manual oversight)
Familiarity with:
GA4
Google Tag Manager
CRM integrations
Experience in B2B, SaaS, e‑commerce, or regulated industries
What Success Looks Like (First 90 Days)
Account structure is clean, documented, and scalable.
Conversion tracking is accurate and validated.
Clear testing roadmap is active.
CPA / ROAS trends are improving.
Budget pacing is controlled and efficient.
Ideal Traits
Highly analytical and detail-oriented
Performance‑driven mindset
Comfortable owning results and budgets
Strong communicator with stakeholders and creative teams
About 1840 & Company 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world‑class freelance professionals and delivering top‑tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward‑thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work‑life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.
#J-18808-Ljbffr