Cst Industries, Inc.
Social Media Marketing Specialist
Cst Industries, Inc., Kansas City, Missouri, United States, 64101
Overview
CST Industries is seeking a Social Media Marketing Specialist
to manage and grow our digital presence across multiple platforms. This individual will help strengthen CST’s global reputation as the
world’s leading designer, manufacturer, and builder of storage tanks and cover solutions. The ideal candidate will have
1–3 years of professional social media management experience , preferably in a
B2B or industrial marketing environment , and a demonstrated ability to grow audiences, increase engagement, and deliver measurable results. A background in
graphic design and content creation using Adobe Creative Suite
is strongly preferred. Key Responsibilities
Develop, schedule, and manage social media content across
LinkedIn, Facebook, YouTube, and X (Twitter) , aligning with CST’s global marketing strategy. Monitor daily engagement, respond to comments, and actively foster community relationships across channels. Create visually appealing graphics, short videos, and animations to support posts and campaigns using
Adobe Photoshop, Illustrator, and Premiere Pro
(or similar tools). Collaborate with product marketing teams to promote CST’s full brand portfolio: AQUASTORE®, TecTank™, OptiDome®, HARVESTORE®, and Conservatek®. Track and analyze performance metrics (engagement, reach, followers, CTR, conversions) to continuously improve results. Assist in managing paid social campaigns and retargeting ads in partnership with the digital marketing team. Maintain a consistent brand voice and visual identity across all platforms. Research industry trends, competitors, and relevant topics to guide content strategy. Support trade show and campaign initiatives with pre-, during-, and post-event digital promotion. Qualifications
Required: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field or equivalent experience. 1–3 years of experience managing social media for a brand or agency. Proven track record of
increasing engagement and audience growth
on professional social platforms. Strong understanding of
B2B marketing , particularly for industrial, manufacturing, or engineering companies. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro). Solid understanding of content scheduling tools (e.g., HubSpot). Analytical mindset with ability to interpret data and recommend improvements. Excellent writing, visual storytelling, and time management skills. Preferred: Experience supporting digital ad campaigns (LinkedIn Ads, Google Display, or Meta). Familiarity with CRM and marketing automation tools (HubSpot). Photography or videography experience a plus. Key Attributes for Success
Creative and proactive mindset with strong attention to detail. Confident communicator comfortable engaging both internal teams and online audiences. Organized, data-driven, and capable of managing multiple priorities. Enthusiastic about learning technical or industrial subjects and translating them into engaging visual content. What We Offer
Opportunity to shape the digital voice of a
global market leader . Collaborative environment with strong marketing and product teams. Competitive salary and benefits package. Growth potential within a company committed to innovation, quality, and sustainability
#J-18808-Ljbffr
CST Industries is seeking a Social Media Marketing Specialist
to manage and grow our digital presence across multiple platforms. This individual will help strengthen CST’s global reputation as the
world’s leading designer, manufacturer, and builder of storage tanks and cover solutions. The ideal candidate will have
1–3 years of professional social media management experience , preferably in a
B2B or industrial marketing environment , and a demonstrated ability to grow audiences, increase engagement, and deliver measurable results. A background in
graphic design and content creation using Adobe Creative Suite
is strongly preferred. Key Responsibilities
Develop, schedule, and manage social media content across
LinkedIn, Facebook, YouTube, and X (Twitter) , aligning with CST’s global marketing strategy. Monitor daily engagement, respond to comments, and actively foster community relationships across channels. Create visually appealing graphics, short videos, and animations to support posts and campaigns using
Adobe Photoshop, Illustrator, and Premiere Pro
(or similar tools). Collaborate with product marketing teams to promote CST’s full brand portfolio: AQUASTORE®, TecTank™, OptiDome®, HARVESTORE®, and Conservatek®. Track and analyze performance metrics (engagement, reach, followers, CTR, conversions) to continuously improve results. Assist in managing paid social campaigns and retargeting ads in partnership with the digital marketing team. Maintain a consistent brand voice and visual identity across all platforms. Research industry trends, competitors, and relevant topics to guide content strategy. Support trade show and campaign initiatives with pre-, during-, and post-event digital promotion. Qualifications
Required: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field or equivalent experience. 1–3 years of experience managing social media for a brand or agency. Proven track record of
increasing engagement and audience growth
on professional social platforms. Strong understanding of
B2B marketing , particularly for industrial, manufacturing, or engineering companies. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro). Solid understanding of content scheduling tools (e.g., HubSpot). Analytical mindset with ability to interpret data and recommend improvements. Excellent writing, visual storytelling, and time management skills. Preferred: Experience supporting digital ad campaigns (LinkedIn Ads, Google Display, or Meta). Familiarity with CRM and marketing automation tools (HubSpot). Photography or videography experience a plus. Key Attributes for Success
Creative and proactive mindset with strong attention to detail. Confident communicator comfortable engaging both internal teams and online audiences. Organized, data-driven, and capable of managing multiple priorities. Enthusiastic about learning technical or industrial subjects and translating them into engaging visual content. What We Offer
Opportunity to shape the digital voice of a
global market leader . Collaborative environment with strong marketing and product teams. Competitive salary and benefits package. Growth potential within a company committed to innovation, quality, and sustainability
#J-18808-Ljbffr