Digital Marketing, Content & Growth Specialist

### Crafting Meaningful Solutions with Innovation & ExpertiseEmpowering businesses through tailored solutions in design, development, branding, and digital marketing.---### Recruitment Process## Job description## We are looking for a Strategic Expert who can take full responsibility for our digital growth engine. Whether you have 1 year of solid experience or 9 years of mastery, we value capability over tenure. You will be the architect of our marketing processes, tasked with setting up efficient workflows from scratch and continuously optimizing them.## You will deep-dive into user behavior using Microsoft Clarity, build authoritative backlink networks, and drive traffic for high-growth sectors like Fintech, Healthtech, and AI. You will have the freedom to innovate, but you must own your results.---## We are looking for a rare mix of intellect and grit. You are the right fit if:1. Capable of Continuous Research & Optimization: You don't just "set it and forget it." You are capable of constant research into new strategies and obsessively optimizing campaigns until they deliver maximum results.2. You Have Strong Academics: You have a solid educational foundation that proves you are disciplined, logical, and can handle complex concepts in Fintech and AI.3. You Are a Quick Learner: The digital world changes daily. You don't wait for training; you proactively learn new AI tools, algorithm updates, and industry trends immediately.4. You Are Dedicated & Responsible: You treat the company’s growth as your own. You don't need micromanagement because your internal standard of quality is already high.5. You Are Patient & Persistent: SEO and community building take time. You understand that real results come from consistent, high-quality effort, not shortcuts.---## Your Core Mission:## 1. Content Optimization (Data-Led):1. Analyze: Use Microsoft Clarity (Heatmaps & Recordings) to understand exactly why users leave and fix it.2. Optimize: Continuously update content based on data, not guesses.3. Innovate: Use AI tools to speed up research and drafting while maintaining high quality.## 2. Backlink & Community Engine:1. Process Setup: Build a repeatable process (SOP) for acquiring high-quality backlinks—don't just rely on luck.2. Community: Systematically engage with niche communities to build genuine authority.3. Strategy: Use competitor data (Ahrefs/SEMrush) to identify and capture the best link opportunities.## 3. Process Innovation:1. Systematize: Create clear workflows for every repeated task.2. Automate: Find ways to use technology to do more with less.---## Required Toolkit:1. Must Know: Microsoft Clarity, Google Analytics 4, Search Console.2. SEO Tools: Ahrefs or SEMrush.3. AI Tools: ChatGPT / Claude (for efficiency).## Apply only if you are ready to take ownership, learn fast, and continuously optimize.### Assesment RoundAfter submitting the application, candidates are required to complete this assessment. This is to evaluate candidates skill set required for this role.### Interview RoundShortlisted candidates are requested to appear for this round in order to qualify for the interview rounds. This is to evaluate candidates communication, writing and other important skills. #J-18808-Ljbffr