Vaco
Strategic Marketing Manager
We're looking for a
strategicMarketing Manager
to own and drive our digital revenue growth across all e-commerce channels. This role is ideal for someone who thinks beyond campaigns—someone who connects data, customer behavior, and brand strategy to build scalable, profitable growth.
Onsite: $75,000 - $90,000
Responsibilities
Develop and execute a
data-driven e-commerce marketing strategy
aligned to revenue, margin, and customer growth goals
Own performance across key channels including paid media, email/SMS, SEO, on‑site merchandising, and conversion optimization
Analyze customer behavior, funnel performance, and attribution data to identify growth opportunities and prioritize initiatives
Lead campaign planning from concept through execution, ensuring consistency across channels and touchpoints
Partner with creative and brand teams to deliver compelling, high‑converting digital experiences
Optimize the website experience to improve traffic quality, conversion rate, AOV, and lifetime value
Establish KPIs, dashboards, and reporting to clearly communicate performance, insights, and recommendations to leadership
Test, learn, and iterate driving continuous improvement through experimentation and optimization
Qualifications
5+ years of experience in e-commerce or digital marketing with a strong emphasis on
strategy and performance
Proven ability to drive measurable growth through thoughtful planning and execution
Strong analytical mindset with experience using data to influence decisions and prioritize work
Experience managing or influencing cross‑functional teams and external partners
Comfortable balancing long‑term strategy with day‑to‑day execution
Excellent communication skills with the ability to translate insights into clear action plans
Compensation & Benefits Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. As required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan.
Notably, the position Vaco/Highspring is filing for is occupied; however, Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions.
EEO Statement Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respect your privacy and are committed to providing transparent notice of our policies.
California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
Virginia residents may access our state specific policies here.
Residents of all other states may access our policies here.
Canadian residents may access our policies in English here and in French here.
Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to:
the individual's skill sets, experience and training;
licensure and certification requirements;
office location and other geographic considerations;
other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.
#J-18808-Ljbffr
strategicMarketing Manager
to own and drive our digital revenue growth across all e-commerce channels. This role is ideal for someone who thinks beyond campaigns—someone who connects data, customer behavior, and brand strategy to build scalable, profitable growth.
Onsite: $75,000 - $90,000
Responsibilities
Develop and execute a
data-driven e-commerce marketing strategy
aligned to revenue, margin, and customer growth goals
Own performance across key channels including paid media, email/SMS, SEO, on‑site merchandising, and conversion optimization
Analyze customer behavior, funnel performance, and attribution data to identify growth opportunities and prioritize initiatives
Lead campaign planning from concept through execution, ensuring consistency across channels and touchpoints
Partner with creative and brand teams to deliver compelling, high‑converting digital experiences
Optimize the website experience to improve traffic quality, conversion rate, AOV, and lifetime value
Establish KPIs, dashboards, and reporting to clearly communicate performance, insights, and recommendations to leadership
Test, learn, and iterate driving continuous improvement through experimentation and optimization
Qualifications
5+ years of experience in e-commerce or digital marketing with a strong emphasis on
strategy and performance
Proven ability to drive measurable growth through thoughtful planning and execution
Strong analytical mindset with experience using data to influence decisions and prioritize work
Experience managing or influencing cross‑functional teams and external partners
Comfortable balancing long‑term strategy with day‑to‑day execution
Excellent communication skills with the ability to translate insights into clear action plans
Compensation & Benefits Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. As required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan.
Notably, the position Vaco/Highspring is filing for is occupied; however, Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions.
EEO Statement Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com.
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respect your privacy and are committed to providing transparent notice of our policies.
California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
Virginia residents may access our state specific policies here.
Residents of all other states may access our policies here.
Canadian residents may access our policies in English here and in French here.
Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to:
the individual's skill sets, experience and training;
licensure and certification requirements;
office location and other geographic considerations;
other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.
#J-18808-Ljbffr