At Path Robotics, we’re building the future of embodied intelligence. Our AI-driven systems enable robots to adapt, learn, and perform in the real world closing the skilled labor gap and transforming industries. We go beyond traditional methods, combining perception, reasoning, and control to deliver field‑ready AI that is risk‑aware, reliable, and continuously improving through real‑world use.
Big, hard problems are our everyday work, and our team of intelligent, humble, and driven people make the impossible possible together.
The Digital Lead Generation Manager is responsible for driving qualified pipeline through digital marketing channels. This role owns the day-to-day execution and optimization of paid campaigns and inbound programs, with a strong focus on performance, efficiency, and measurable revenue impact.
This individual will partner closely with marketing leadership on messaging and creative direction, translating strategy into scalable, testable digital campaigns that consistently generate pipeline.
This role can be located in our Columbus, Ohio Headquarters or remote.
What You’ll Do
Paid Digital Campaign Management Own the day-to-day management of paid digital campaigns, primarily across LinkedIn and retargeting channels, including: Campaign setup, execution, optimization, and scaling Performance tracking against defined KPIs Budget management within clear guardrails and intended outcomes Continuously test and iterate on audiences, creative, and messaging to improve efficiency and pipeline contribution. Inbound & Lifecycle Programs Execute inbound demand programs, including: Landing pages and conversion flows Basic lead nurture campaigns Website content and campaign posting Ensure a seamless handoff from digital engagement to sales‑ready leads. Partner with marketing leadership on positioning, messaging, and creative direction. Translate strategic messaging into testable digital ads and campaigns, moving beyond one‑off blasts to repeatable programs. Develop and manage A/B testing frameworks to improve performance over time. Reporting & Performance Visibility Maintain a consistent reporting cadence that provides clear visibility into: Channel and campaign performance Ad‑level efficiency and ROI Pipeline contribution by source Use data to inform optimization decisions and future campaign strategy. Who You Are 3–6 years of experience in B2B digital marketing or demand generation Hands‑on experience managing paid media, especially
LinkedIn Ads Experience executing inbound programs and basic lifecycle campaigns Strong analytical skills with comfort using performance data to drive decisions Ability to operate independently in a fast‑paced, scaling environment Strong collaboration skills, a self‑starter, and comfortable partnering cross‑functionally Bonus: Experience with AI tools, Hubspot, Zapier, N8N, Funnel, Looker Studio Why You’ll Love Working Here Daily free lunch to keep you fueled and connected with the team Flexible PTO so you can take the time you need, when you need it Comprehensive medical, dental, and vision coverage 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total) 401(k) retirement plan through Empower Generous employee referral bonuses—help us grow our team! Who We Are At Path Robotics, we love coming to work to solve interesting and tough challenges but also because our ideas are welcomed and valued. We encourage unique thinking and are dedicated to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Voluntary Self-Identification of Disability
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn’s Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
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Paid Digital Campaign Management Own the day-to-day management of paid digital campaigns, primarily across LinkedIn and retargeting channels, including: Campaign setup, execution, optimization, and scaling Performance tracking against defined KPIs Budget management within clear guardrails and intended outcomes Continuously test and iterate on audiences, creative, and messaging to improve efficiency and pipeline contribution. Inbound & Lifecycle Programs Execute inbound demand programs, including: Landing pages and conversion flows Basic lead nurture campaigns Website content and campaign posting Ensure a seamless handoff from digital engagement to sales‑ready leads. Partner with marketing leadership on positioning, messaging, and creative direction. Translate strategic messaging into testable digital ads and campaigns, moving beyond one‑off blasts to repeatable programs. Develop and manage A/B testing frameworks to improve performance over time. Reporting & Performance Visibility Maintain a consistent reporting cadence that provides clear visibility into: Channel and campaign performance Ad‑level efficiency and ROI Pipeline contribution by source Use data to inform optimization decisions and future campaign strategy. Who You Are 3–6 years of experience in B2B digital marketing or demand generation Hands‑on experience managing paid media, especially
LinkedIn Ads Experience executing inbound programs and basic lifecycle campaigns Strong analytical skills with comfort using performance data to drive decisions Ability to operate independently in a fast‑paced, scaling environment Strong collaboration skills, a self‑starter, and comfortable partnering cross‑functionally Bonus: Experience with AI tools, Hubspot, Zapier, N8N, Funnel, Looker Studio Why You’ll Love Working Here Daily free lunch to keep you fueled and connected with the team Flexible PTO so you can take the time you need, when you need it Comprehensive medical, dental, and vision coverage 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total) 401(k) retirement plan through Empower Generous employee referral bonuses—help us grow our team! Who We Are At Path Robotics, we love coming to work to solve interesting and tough challenges but also because our ideas are welcomed and valued. We encourage unique thinking and are dedicated to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Voluntary Self-Identification of Disability
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp. How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn’s Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention‑deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
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