Overview
Build the Path Forward
At Path Robotics, we’re building the future of embodied intelligence. Our AI-driven systems enable robots to adapt, learn, and perform in the real world, closing the skilled labor gap and transforming industries. We go beyond traditional methods, combining perception, reasoning, and control to deliver field-ready AI that is risk-aware, reliable, and continuously improving through real-world use.
Big, hard problems are our everyday work, and our team of intelligent, humble, and driven people make the impossible possible together.
The Digital Lead Generation Manager is responsible for driving qualified pipeline through digital marketing channels. This role owns the day-to-day execution and optimization of paid campaigns and inbound programs, with a strong focus on performance, efficiency, and measurable revenue impact.
This individual will partner closely with marketing leadership on messaging and creative direction, translating strategy into scalable, testable digital campaigns that consistently generate pipeline.
This role can be located in our Columbus, Ohio Headquarters or remote.
What You’ll Do Paid Digital Campaign Management
Own the day-to-day management of paid digital campaigns, primarily across LinkedIn and retargeting channels, including:
Campaign setup, execution, optimization, and scaling
Performance tracking against defined KPIs
Budget management within clear guardrails and intended outcomes
Continuously test and iterate on audiences, creative, and messaging to improve efficiency and pipeline contribution.
Inbound & Lifecycle Programs
Execute inbound demand programs, including:
Landing pages and conversion flows
Basic lead nurture campaigns
Website content and campaign posting
Ensure a seamless handoff from digital engagement to sales-ready leads.
Messaging, Creative & Experimentation
Partner with marketing leadership on positioning, messaging, and creative direction.
Translate strategic messaging into testable digital ads and campaigns, moving beyond one-off blasts to repeatable programs.
Develop and manage A/B testing frameworks to improve performance over time.
Reporting & Performance Visibility
Maintain a consistent reporting cadence that provides clear visibility into:
Channel and campaign performance
Ad-level efficiency and ROI
Pipeline contribution by source
Use data to inform optimization decisions and future campaign strategy.
Who You Are
3–6 years of experience in B2B digital marketing or demand generation
Hands-on experience managing paid media, especially
LinkedIn Ads
Experience executing inbound programs and basic lifecycle campaigns
Strong analytical skills with comfort using performance data to drive decisions
Ability to operate independently in a fast-paced, scaling environment
Strong collaboration skills, a self-starter, and comfortable partnering cross-functionally
Bonus: Experience with AI tools, Hubspot, Zapier, N8N, Funnel, Looker Studio
Why You’ll Love Working Here
Daily free lunch to keep you fueled and connected with the team
Flexible PTO so you can take the time you need, when you need it
Comprehensive medical, dental, and vision coverage
6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total)
401(k) retirement plan through Empower
Generous employee referral bonuses—help us grow our team!
Who We Are At Path Robotics, we love coming to work to solve interesting and tough challenges but also because our ideas are welcomed and valued. We encourage unique thinking and are dedicated to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr
At Path Robotics, we’re building the future of embodied intelligence. Our AI-driven systems enable robots to adapt, learn, and perform in the real world, closing the skilled labor gap and transforming industries. We go beyond traditional methods, combining perception, reasoning, and control to deliver field-ready AI that is risk-aware, reliable, and continuously improving through real-world use.
Big, hard problems are our everyday work, and our team of intelligent, humble, and driven people make the impossible possible together.
The Digital Lead Generation Manager is responsible for driving qualified pipeline through digital marketing channels. This role owns the day-to-day execution and optimization of paid campaigns and inbound programs, with a strong focus on performance, efficiency, and measurable revenue impact.
This individual will partner closely with marketing leadership on messaging and creative direction, translating strategy into scalable, testable digital campaigns that consistently generate pipeline.
This role can be located in our Columbus, Ohio Headquarters or remote.
What You’ll Do Paid Digital Campaign Management
Own the day-to-day management of paid digital campaigns, primarily across LinkedIn and retargeting channels, including:
Campaign setup, execution, optimization, and scaling
Performance tracking against defined KPIs
Budget management within clear guardrails and intended outcomes
Continuously test and iterate on audiences, creative, and messaging to improve efficiency and pipeline contribution.
Inbound & Lifecycle Programs
Execute inbound demand programs, including:
Landing pages and conversion flows
Basic lead nurture campaigns
Website content and campaign posting
Ensure a seamless handoff from digital engagement to sales-ready leads.
Messaging, Creative & Experimentation
Partner with marketing leadership on positioning, messaging, and creative direction.
Translate strategic messaging into testable digital ads and campaigns, moving beyond one-off blasts to repeatable programs.
Develop and manage A/B testing frameworks to improve performance over time.
Reporting & Performance Visibility
Maintain a consistent reporting cadence that provides clear visibility into:
Channel and campaign performance
Ad-level efficiency and ROI
Pipeline contribution by source
Use data to inform optimization decisions and future campaign strategy.
Who You Are
3–6 years of experience in B2B digital marketing or demand generation
Hands-on experience managing paid media, especially
LinkedIn Ads
Experience executing inbound programs and basic lifecycle campaigns
Strong analytical skills with comfort using performance data to drive decisions
Ability to operate independently in a fast-paced, scaling environment
Strong collaboration skills, a self-starter, and comfortable partnering cross-functionally
Bonus: Experience with AI tools, Hubspot, Zapier, N8N, Funnel, Looker Studio
Why You’ll Love Working Here
Daily free lunch to keep you fueled and connected with the team
Flexible PTO so you can take the time you need, when you need it
Comprehensive medical, dental, and vision coverage
6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total)
401(k) retirement plan through Empower
Generous employee referral bonuses—help us grow our team!
Who We Are At Path Robotics, we love coming to work to solve interesting and tough challenges but also because our ideas are welcomed and valued. We encourage unique thinking and are dedicated to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr