Samsung Electronics Perú
Director of Product, Mobile Performance
Samsung Electronics Perú, New York, New York, us, 10261
**Position Summary**Director of Product - Mobile performance
Role Overview
We are seeking a senior Product Leader to own and scale our CTV-to-Mobile performance product portfolio, focused on driving measurable outcomes beyond reach - such as mobile app installs, opens, conversions, and revenue attribution.
This role will define and execute the product strategy that connects CTV exposure to downstream mobile performance, combining identity, measurement, experimentation, and optimization to unlock incremental advertiser value. The ideal candidate brings deep experience in ads platforms, performance measurement, and cross-device products, with the ability to operate at executive scale.**Role and Responsibilities****Roles & Responsibilities (R&R)*** Own the end-to-end product strategy and execution for CTV-to-Mobile performance solutions, enabling measurable outcomes such as app installs, in-app events, subscriptions, and downstream revenue.* Define and evolve the performance value proposition for CTV, positioning it as an outcome-driven channel for app advertisers, including gaming and high-frequency consumer apps.* Lead development of cross-device attribution, incrementality, and measurement frameworks, including lift studies, holdouts, and experimentation methodologies.* Partner closely with data science and engineering to design optimization models that leverage mobile app signals (installs, post-install events, LTV proxies) to improve CTV delivery and performance efficiency.* Establish and own performance KPIs (e.g., CPI, CPA, ROAS, incremental lift, retention, LTV) and ensure credibility of measurement with advertisers.* Drive execution of performance products across premium and remnant CTV inventory, balancing scale, pricing, and outcome goals.* Define and support pricing and packaging strategies (CPA, CPI, blended CPA, hybrid CPM/CPA) in partnership with Revenue and Sales leadership.* Act as the single-threaded product owner, aligning Product, Engineering, Data Science, Privacy, Partnerships, and Go-To-Market teams.* Influence executive stakeholders with clear product narratives, business cases, and trade-off recommendations.* Build, lead, and mentor a team of senior product managers, fostering a culture of experimentation, rapid learning, and outcome accountability.* Partner with Sales and Marketing to enable go-to-market readiness, customer adoption, and scaled revenue growth, particularly for gaming and app-growth advertisers.**Skills and Qualifications****Qualifications:****Required*** 12+ years of experience in product management, with significant ownership of ads, performance, or growth platforms.* Proven track record building and scaling performance-driven products for mobile apps, including gaming, consumer, or subscription-based apps.* Hands-on experience with app growth funnels (install → activation → retention → monetization) and performance optimization.* Deep understanding of CTV advertising, mobile attribution, identity, and cross-device measurement.* Strong analytical mindset with experience working with experimentation frameworks, attribution models, and performance KPIs.* Experience leading and scaling senior product teams at Director level or above.* Ability to operate effectively in ambiguous, data-constrained, and privacy-sensitive environments.* Strong executive communication and cross-functional leadership skills.**Preferred:*** Experience working with gaming publishers or mobile growth teams, including UA, live ops, or LTV optimization.* Familiarity with MMPs (AppsFlyer, Adjust, Branch), SKAN and privacy-preserving attribution methods.* Experience with CPA/CPI-based pricing models and outcome guarantees.* Background in ad-tech, mar-tech, commerce media, or app monetization platforms.Compensation for this role, for candidates based in Mountain View, CA or New York, NY is expected to be between $220,000 ~ $265,000 base.
Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.#LI-KG1\* Please visit
to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click .At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.\* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and
provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.**Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process**Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA\_Accommodations\_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. #J-18808-Ljbffr
Role Overview
We are seeking a senior Product Leader to own and scale our CTV-to-Mobile performance product portfolio, focused on driving measurable outcomes beyond reach - such as mobile app installs, opens, conversions, and revenue attribution.
This role will define and execute the product strategy that connects CTV exposure to downstream mobile performance, combining identity, measurement, experimentation, and optimization to unlock incremental advertiser value. The ideal candidate brings deep experience in ads platforms, performance measurement, and cross-device products, with the ability to operate at executive scale.**Role and Responsibilities****Roles & Responsibilities (R&R)*** Own the end-to-end product strategy and execution for CTV-to-Mobile performance solutions, enabling measurable outcomes such as app installs, in-app events, subscriptions, and downstream revenue.* Define and evolve the performance value proposition for CTV, positioning it as an outcome-driven channel for app advertisers, including gaming and high-frequency consumer apps.* Lead development of cross-device attribution, incrementality, and measurement frameworks, including lift studies, holdouts, and experimentation methodologies.* Partner closely with data science and engineering to design optimization models that leverage mobile app signals (installs, post-install events, LTV proxies) to improve CTV delivery and performance efficiency.* Establish and own performance KPIs (e.g., CPI, CPA, ROAS, incremental lift, retention, LTV) and ensure credibility of measurement with advertisers.* Drive execution of performance products across premium and remnant CTV inventory, balancing scale, pricing, and outcome goals.* Define and support pricing and packaging strategies (CPA, CPI, blended CPA, hybrid CPM/CPA) in partnership with Revenue and Sales leadership.* Act as the single-threaded product owner, aligning Product, Engineering, Data Science, Privacy, Partnerships, and Go-To-Market teams.* Influence executive stakeholders with clear product narratives, business cases, and trade-off recommendations.* Build, lead, and mentor a team of senior product managers, fostering a culture of experimentation, rapid learning, and outcome accountability.* Partner with Sales and Marketing to enable go-to-market readiness, customer adoption, and scaled revenue growth, particularly for gaming and app-growth advertisers.**Skills and Qualifications****Qualifications:****Required*** 12+ years of experience in product management, with significant ownership of ads, performance, or growth platforms.* Proven track record building and scaling performance-driven products for mobile apps, including gaming, consumer, or subscription-based apps.* Hands-on experience with app growth funnels (install → activation → retention → monetization) and performance optimization.* Deep understanding of CTV advertising, mobile attribution, identity, and cross-device measurement.* Strong analytical mindset with experience working with experimentation frameworks, attribution models, and performance KPIs.* Experience leading and scaling senior product teams at Director level or above.* Ability to operate effectively in ambiguous, data-constrained, and privacy-sensitive environments.* Strong executive communication and cross-functional leadership skills.**Preferred:*** Experience working with gaming publishers or mobile growth teams, including UA, live ops, or LTV optimization.* Familiarity with MMPs (AppsFlyer, Adjust, Branch), SKAN and privacy-preserving attribution methods.* Experience with CPA/CPI-based pricing models and outcome guarantees.* Background in ad-tech, mar-tech, commerce media, or app monetization platforms.Compensation for this role, for candidates based in Mountain View, CA or New York, NY is expected to be between $220,000 ~ $265,000 base.
Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.#LI-KG1\* Please visit
to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click .At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.\* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and
provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.**Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process**Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA\_Accommodations\_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries. #J-18808-Ljbffr