Sr. Amazon Growth & Advertising Manager (Seller Central, Portfolio) - Remote
Valid8 Financial, Inc., Morgan Hill, California, us, 95038
For over five decades, North Coast Medical (NCM) has established itself as a global leader in the Occupational, Physical and Hand Therapy markets. We design, manufacture and distribute a broad range of industry‑leading product lines. NCM’s four functional divisions serve the needs of domestic healthcare providers, consumers, dealers and international distributors. We are still family‑owned, and our founders’ original core values of providing opportunities for customers and employees alike remain.
Our team of diverse people is unwaveringly committed to excellence in product development, procurement, delivery and customer service. We value the talents and abilities our employees bring to this company and we believe they are an integral part of what makes us competitive and successful. We don’t just accept difference – we celebrate it, we support it and we thrive on it for the benefits of our employees, our products and our community. We are proud to be an equal‑opportunity workplace.
NCM offers:
Competitive salaries
Excellent benefits (e.g. Medical / Dental / Vision / Life Insurance, PTO, 401k Match, Employee Assistance Program)
And the opportunity to work from home
North Coast Medical
is looking for a
Sr. Amazon Growth & Advertising Manager . This position is remote and will report to the Chief Revenue Officer. See more details below!
Position Summary Overview This role owns and scales the company’s Amazon Seller Central business with full accountability for advertising performance, portfolio growth, and profitability. Responsible for Amazon PPC strategy and execution, conversion optimization, merchandising and performance reporting across approximately 100 SKUs and 25 structured meta‑groups. Responsible for building scalable systems for campaign management, testing, reporting, and retail readiness while partnering cross‑functionally to ensure advertising demand, inventory, and merchandising remain aligned.
Hours:
Full Time, Exempt
Compensation:
$110,000‑$120,000 + Bonus
Essential Functions and Position Responsibilities Amazon Advertising & Portfolio Ownership
Own strategy, execution and performance for Sponsored Products, Brands, and Display
Build and manage scalable campaign structures across a multi‑SKU portfolio (e.g., segmentation by product family, match type, and intent)
Set and manage budgets, bids, keyword and product targeting, and negative keyword routines
Optimize performance using TACoS, ACoS, ROAS, contribution margin, and price discipline
Establish SKU‑level and portfolio‑level investment rules to balance growth between hero and long‑tail products
Execute structured testing programs including keyword expansion, product targeting, competitor conquesting, and creative‑driven testing
Maintain a disciplined weekly optimization cadence and quarterly growth roadmap
Portfolio, Conversation & Retail Readiness
Prioritize spend and optimization across approximately 100 SKUs and 25 meta‑groups using tiered performance models
Maintain SKU‑ and Meta‑Group‑level performance views to identify growth opportunities, under‑performance, and efficiency gaps
Improve conversion performance through optimization of:
Titles, bullets, descriptions and SEO
Images and creative testing
A+ Content and Brand Store merchandising
Monitor and improve click‑through rate (CTR), unit session %, and conversion rate (CVR)
Ensure listings and content remain retail‑ready to support advertising effectiveness
Amazona Store & Merchandising Strategy
Maintain and optimize the Amazon Store across approximately 25 item meta groups
Improve navigation, cross‑sell, and funnel performance through merchandising enhancements
Coordinate content and promotional initiatives across meta groups to support discoverability and conversion
Monitor store traffic and conversion trends to guide optimization priorities
Promotions, Pricing & Channel Discipline
Develop and manage a disciplined promotional calendar (coupons, deals, seasonal promotions, subscribe‑and‑save where applicable)
Monitor retail price integrity and marketplace fluctuations to protect brand positioning and minimize price disruption
Support leadership strategy to maintain channel control and a clean seller landscape (e.g., monitoring third‑party seller activity and reporting issues as needed)
Performance Analytics & Reporting
Own weekly and monthly reporting for revenue, traffic, conversion, and advertising performance
Develop dashboards and structured insights for leadership that drive decision‑making and accountability
Identify competitive threats, category trends, and growth opportunities
Provide clear, actionable recommendations to leadership
Account Health & Risk Management
Monitor listing health, account health, suppression risk, and customer experience indicators
Coordinate issue resolution with internal stakeholders and Amazon support when required
Proactively mitigate risk to minimize disruptions and protect sales continuity
Cross‑Functional Collaboration
Creative Marketing Team
Define, request and prioritize Amazon creative needs; Creating Marketing will execute the layout and graphic production
Business Intelligence & Data Analysis
Define reporting, KPI’s and analytical frameworks
Purchasing & Operations
Align forecasting, inventory, and buying plans with advertising, promotions and launches
Leadership
Deliver performance insights and recommendations to ensure Amazon growth aligns with revenue, margin, and brand objectives
First 90 Days Expectations
Audit existing campaign structures and performance
Identify and eliminate wasted spend
Establish SKU‑level investment priorities and efficiency guardrails
Deliver a clear advertising and growth roadmap to leadership
Position Requirements and Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
Demonstrated ownership of Amazon advertising results end‑to‑end
Strong understanding of contribution margin, Amazon fees, and profitability tradeoffs
Experience with Brand Registry, A+ Content, and Brand Store management
Experience improving performance through Store merchandising and portfolio strategy
Familiarity with Amazon tools such as Helium 10, Jungle Scout, Data Dive, or similar
Experience monitoring price integrity and unauthorized seller activity
Experience with Amazon Attribution
Experience operating in a controlled brand environment
This role is not intended for entry‑level or training candidates
Physical Requirements and Work Environment
This position is primarily remote, but may require travel to the Corporate Office when and if required for certain job functions
Ability to travel to events, tradeshows, customer and vendor visits when required
Work involves sedentary to light work in a home office setting. There is a frequent need to stand, stoop, walk, sit, lift light objects (up to 10 pounds), and perform other similar actions during the workday.
Frequent speaking, listening, using a headset, sitting, use of hands/fingers across keyboard or mouse, and extended periods of time working at a computer
High speed internet connection with full video conferencing capacity and bandwidth for VPN access
#J-18808-Ljbffr
Our team of diverse people is unwaveringly committed to excellence in product development, procurement, delivery and customer service. We value the talents and abilities our employees bring to this company and we believe they are an integral part of what makes us competitive and successful. We don’t just accept difference – we celebrate it, we support it and we thrive on it for the benefits of our employees, our products and our community. We are proud to be an equal‑opportunity workplace.
NCM offers:
Competitive salaries
Excellent benefits (e.g. Medical / Dental / Vision / Life Insurance, PTO, 401k Match, Employee Assistance Program)
And the opportunity to work from home
North Coast Medical
is looking for a
Sr. Amazon Growth & Advertising Manager . This position is remote and will report to the Chief Revenue Officer. See more details below!
Position Summary Overview This role owns and scales the company’s Amazon Seller Central business with full accountability for advertising performance, portfolio growth, and profitability. Responsible for Amazon PPC strategy and execution, conversion optimization, merchandising and performance reporting across approximately 100 SKUs and 25 structured meta‑groups. Responsible for building scalable systems for campaign management, testing, reporting, and retail readiness while partnering cross‑functionally to ensure advertising demand, inventory, and merchandising remain aligned.
Hours:
Full Time, Exempt
Compensation:
$110,000‑$120,000 + Bonus
Essential Functions and Position Responsibilities Amazon Advertising & Portfolio Ownership
Own strategy, execution and performance for Sponsored Products, Brands, and Display
Build and manage scalable campaign structures across a multi‑SKU portfolio (e.g., segmentation by product family, match type, and intent)
Set and manage budgets, bids, keyword and product targeting, and negative keyword routines
Optimize performance using TACoS, ACoS, ROAS, contribution margin, and price discipline
Establish SKU‑level and portfolio‑level investment rules to balance growth between hero and long‑tail products
Execute structured testing programs including keyword expansion, product targeting, competitor conquesting, and creative‑driven testing
Maintain a disciplined weekly optimization cadence and quarterly growth roadmap
Portfolio, Conversation & Retail Readiness
Prioritize spend and optimization across approximately 100 SKUs and 25 meta‑groups using tiered performance models
Maintain SKU‑ and Meta‑Group‑level performance views to identify growth opportunities, under‑performance, and efficiency gaps
Improve conversion performance through optimization of:
Titles, bullets, descriptions and SEO
Images and creative testing
A+ Content and Brand Store merchandising
Monitor and improve click‑through rate (CTR), unit session %, and conversion rate (CVR)
Ensure listings and content remain retail‑ready to support advertising effectiveness
Amazona Store & Merchandising Strategy
Maintain and optimize the Amazon Store across approximately 25 item meta groups
Improve navigation, cross‑sell, and funnel performance through merchandising enhancements
Coordinate content and promotional initiatives across meta groups to support discoverability and conversion
Monitor store traffic and conversion trends to guide optimization priorities
Promotions, Pricing & Channel Discipline
Develop and manage a disciplined promotional calendar (coupons, deals, seasonal promotions, subscribe‑and‑save where applicable)
Monitor retail price integrity and marketplace fluctuations to protect brand positioning and minimize price disruption
Support leadership strategy to maintain channel control and a clean seller landscape (e.g., monitoring third‑party seller activity and reporting issues as needed)
Performance Analytics & Reporting
Own weekly and monthly reporting for revenue, traffic, conversion, and advertising performance
Develop dashboards and structured insights for leadership that drive decision‑making and accountability
Identify competitive threats, category trends, and growth opportunities
Provide clear, actionable recommendations to leadership
Account Health & Risk Management
Monitor listing health, account health, suppression risk, and customer experience indicators
Coordinate issue resolution with internal stakeholders and Amazon support when required
Proactively mitigate risk to minimize disruptions and protect sales continuity
Cross‑Functional Collaboration
Creative Marketing Team
Define, request and prioritize Amazon creative needs; Creating Marketing will execute the layout and graphic production
Business Intelligence & Data Analysis
Define reporting, KPI’s and analytical frameworks
Purchasing & Operations
Align forecasting, inventory, and buying plans with advertising, promotions and launches
Leadership
Deliver performance insights and recommendations to ensure Amazon growth aligns with revenue, margin, and brand objectives
First 90 Days Expectations
Audit existing campaign structures and performance
Identify and eliminate wasted spend
Establish SKU‑level investment priorities and efficiency guardrails
Deliver a clear advertising and growth roadmap to leadership
Position Requirements and Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
Demonstrated ownership of Amazon advertising results end‑to‑end
Strong understanding of contribution margin, Amazon fees, and profitability tradeoffs
Experience with Brand Registry, A+ Content, and Brand Store management
Experience improving performance through Store merchandising and portfolio strategy
Familiarity with Amazon tools such as Helium 10, Jungle Scout, Data Dive, or similar
Experience monitoring price integrity and unauthorized seller activity
Experience with Amazon Attribution
Experience operating in a controlled brand environment
This role is not intended for entry‑level or training candidates
Physical Requirements and Work Environment
This position is primarily remote, but may require travel to the Corporate Office when and if required for certain job functions
Ability to travel to events, tradeshows, customer and vendor visits when required
Work involves sedentary to light work in a home office setting. There is a frequent need to stand, stoop, walk, sit, lift light objects (up to 10 pounds), and perform other similar actions during the workday.
Frequent speaking, listening, using a headset, sitting, use of hands/fingers across keyboard or mouse, and extended periods of time working at a computer
High speed internet connection with full video conferencing capacity and bandwidth for VPN access
#J-18808-Ljbffr