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Marketing Technology Coordinator

DBI Staffing, New York, New York, us, 10261

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Campaign Coordination:

Partner with the Business Development and Marketing Communications teams to manage e-marketing campaigns from concept through to data analysis, ensuring seamless execution and measurable outcomes. Experience Management:

Conduct research on matters and clients to enhance the firm’s experience management system. Responsibilities include drafting narratives, assigning industry categories, uploading logos, and updating client descriptions. Data Integrity Management:

Oversee data integrity projects including cleansing and merging duplicate contacts. Advocate and implement CRM best practices to enhance database quality and usability. Content Management:

Regularly update the firm's website and other digital platforms; add new content, perform content audits, fix broken links, correct typos, and refresh outdated information. Website Optimization:

Assist in various website projects, including content updates, redesigns, and SEO audits, to enhance user experience and search engine rankings. Lead Analysis:

Monitor and analyze new business leads across digital channels such as websites, emails, and social media, translating data into actionable insights for business development. Technical Support:

Provide ongoing support to the marketing, business development, and secretarial teams by resolving any issues related to the marketing technology stack. System Integration Monitoring:

Ensure reliable data integration across various systems and support the implementation of new software solutions within the marketing department. Additional Responsibilities:

Take on other tasks and projects as needed to support the firm’s marketing and business development objectives. Qualifications

Required:

Bachelor’s degree; 3+ years in digital marketing; proficiency in CRM (Dynamics 365 preferred), CMS (Sitecore preferred), experience management (Foundation preferred), and email marketing software (Concep preferred); strong analytical skills (Google Analytics preferred). Preferred:

Advanced proficiency in MS Office and Adobe Acrobat; exceptional communication and organizational skills; collaborative and proactive approach to problem‑solving and learning; and demonstrated ability to manage multiple projects and deadlines in a fast‑paced environment. Additional Requirement:

Flexibility to work additional hours as needed to meet firm objectives and project deadlines.

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