GreatNeckTools
Important : this position is open only to local
Memphis Metropolitan
area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided. Social Media Manager
Position Summary:
We are seeking a highly skilled Social Media Manager to lead the strategy, execution, and performance reporting across two of our consumer-facing brands, OEMTOOLS and GreatNeck, and our corporate brand, GreatNeckTools. This role is ideal for a creative digital marketer who thrives in a fast-paced environment, understands how to build brand presence across multiple audiences, and can turn insights into meaningful growth. The ideal candidate combines strategic thinking with hands-on execution—developing content, managing calendars, optimizing engagement, tracking KPIs, and steering each brand toward measurable success. Job Responsibilities: Develop and own the social media strategy across all major platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn, etc.). Create brand-specific strategies that ladder up to overall company goals. Build and manage monthly content calendars for each brand. Identify new platform opportunities, trends, and social innovations to keep brands competitive and culturally relevant. Content Creation & Execution Write, design, and publish high-quality content tailored to each brand’s voice and audience. Work with in-house Videographer and Photographer to produce video content for short-form and long-form platforms. Manage daily posting, community engagement, and audience interactions. Collaborate with internal creative teams, product teams, and external partners to maintain consistent brand identity. Coordinate influencer collaborations, UGC, and paid creator content as needed. Analytics & Reporting Track, analyze, and report on KPIs for each brand—including reach, engagement, follower growth, conversions, and campaign performance. Provide actionable insights and recommendations to optimize future content. Maintain dashboards and monthly performance summaries for leadership review. Use data to continuously refine strategy and improve ROI. Collaboration & Cross-Functional Support Work closely with marketing leadership to align social media with broader campaigns and launches. Coordinate with eCommerce, Brand, and Creative teams to support promotions, product releases, and storytelling needs. Partner with Customer Service when needed to maintain positive community experiences. Other duties as assigned. Knowledge, Skills and Abilities: BA degree in Marketing, Communications, Digital Media, or related field. 3–5+ years of social media experience, managing multiple brands, preferred. Demonstrated success building and growing social media channels. Strong copywriting, content creation, and storytelling skills. Proficiency with social platforms, scheduling tools, and analytics dashboards (Meta Business Suite, Sprout, Later, etc.). Proven experience with paid social media. Proven experience leveraging AI tools to support organic social media strategy, including content ideation, caption writing, trend analysis, and performance optimization. Strong organizational and project management skills to juggle multiple calendars and brands. Creative thinker with a data-driven approach to optimization. Passionate about emerging trends and content innovation. Founded in 1919,
GreatNeck ® is a leading global supplier to the hardware, home improvement, sporting goods, mass retail and automotive markets, and have distribution and manufacturing facilities around the world: https://www.greatnecksaw.com/
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Memphis Metropolitan
area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided. Social Media Manager
Position Summary:
We are seeking a highly skilled Social Media Manager to lead the strategy, execution, and performance reporting across two of our consumer-facing brands, OEMTOOLS and GreatNeck, and our corporate brand, GreatNeckTools. This role is ideal for a creative digital marketer who thrives in a fast-paced environment, understands how to build brand presence across multiple audiences, and can turn insights into meaningful growth. The ideal candidate combines strategic thinking with hands-on execution—developing content, managing calendars, optimizing engagement, tracking KPIs, and steering each brand toward measurable success. Job Responsibilities: Develop and own the social media strategy across all major platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn, etc.). Create brand-specific strategies that ladder up to overall company goals. Build and manage monthly content calendars for each brand. Identify new platform opportunities, trends, and social innovations to keep brands competitive and culturally relevant. Content Creation & Execution Write, design, and publish high-quality content tailored to each brand’s voice and audience. Work with in-house Videographer and Photographer to produce video content for short-form and long-form platforms. Manage daily posting, community engagement, and audience interactions. Collaborate with internal creative teams, product teams, and external partners to maintain consistent brand identity. Coordinate influencer collaborations, UGC, and paid creator content as needed. Analytics & Reporting Track, analyze, and report on KPIs for each brand—including reach, engagement, follower growth, conversions, and campaign performance. Provide actionable insights and recommendations to optimize future content. Maintain dashboards and monthly performance summaries for leadership review. Use data to continuously refine strategy and improve ROI. Collaboration & Cross-Functional Support Work closely with marketing leadership to align social media with broader campaigns and launches. Coordinate with eCommerce, Brand, and Creative teams to support promotions, product releases, and storytelling needs. Partner with Customer Service when needed to maintain positive community experiences. Other duties as assigned. Knowledge, Skills and Abilities: BA degree in Marketing, Communications, Digital Media, or related field. 3–5+ years of social media experience, managing multiple brands, preferred. Demonstrated success building and growing social media channels. Strong copywriting, content creation, and storytelling skills. Proficiency with social platforms, scheduling tools, and analytics dashboards (Meta Business Suite, Sprout, Later, etc.). Proven experience with paid social media. Proven experience leveraging AI tools to support organic social media strategy, including content ideation, caption writing, trend analysis, and performance optimization. Strong organizational and project management skills to juggle multiple calendars and brands. Creative thinker with a data-driven approach to optimization. Passionate about emerging trends and content innovation. Founded in 1919,
GreatNeck ® is a leading global supplier to the hardware, home improvement, sporting goods, mass retail and automotive markets, and have distribution and manufacturing facilities around the world: https://www.greatnecksaw.com/
#J-18808-Ljbffr