Overview
Important : this position is open only to local Memphis Metropolitan area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided. Web Marketing Manager Position Summary:
This position owns how our websites drive traffic, conversion and sales. Responsible for the day-to-day management, optimization, and performance of the company’s owned and operated B2C websites, paid media campaigns and email marketing channels across multiple brands with an exclusive focus on direct-to-consumer platforms and first-party email communications and does not include third-party marketplaces such as Amazon, Walmart, or other external ecommerce platforms. This position ensures that all owned sites are accurate, functional, conversion-focused, and aligned with brand standards, while also executing email marketing programs that support product launches, promotions, and customer engagement.
Responsibilities Owned Website Management
Manage multiple company-owned B2C ecommerce websites (e.g., Shopify or similar platforms)
Manage product content, imagery and specifications for direct-to-consumer sites
Ensure site accuracy and brand consistency across all owned web properties
Execute product launches, promotions, and seasonal updates on owned sites
Publish and update marketing content including banners, landing pages, promos, and policy pages
Troubleshoot site issues and coordinate fixes with IT or external development partners
Ensure mobile responsiveness, usability, and accessibility standards are met
Support SEO best practices including metadata, URLs, and site structure
Manage product launches, discontinuations, and content updates in coordination with Marketing and Product teams
Monitor site performance, broken links, errors, and customer experience issues
Paid Media
Develop and execute paid digital media strategies to grow brand awareness, website traffic, and online sales
Manage paid media campaigns across platforms such as paid search, paid social, display, and retargeting
Own campaign setup, budgeting, bidding strategies, targeting, and ongoing optimization either hands-on or via an outside vendor
Partner with creative and brand teams to develop ad concepts, messaging, and landing page alignment
Analyze performance data and report on KPIs including traffic, conversion rate, ROAS, CPA, and revenue
Continuously test and optimize audiences, creative, formats, and messaging to improve performance
Manage media budgets and ensure efficient spend aligned to business priorities
Monitor trends, platform updates, and competitive activity to inform strategy
Coordinate with web, ecommerce, and analytics teams to improve the full user journey from ad to conversion
Support promotional campaigns, product launches, and seasonal initiatives
Governance & Quality Control
Ensure legal, policy, and compliance content is current
Maintain documentation and workflows for site updates
Perform routine QA testing before and after site changes
Conversion Rate Optimization (CRO)
Monitor performance and optimize owned-site conversion rates
Improve product pages, category pages, and checkout flows on DTC sites
Implement and test content, layout, and messaging improvements
Apply performance insights to continuously improve the on-site customer experience
Owned Email Marketing
Manage and execute first-party email marketing programs across company brands
Build and maintain email templates, campaigns, and automated workflows (welcome series, promotions, abandoned cart, etc.)
Coordinate email sends that support owned-site promotions and product launches
Manage email lists, segmentation, and audience targeting
Ensure brand consistency, accuracy, and compliance with email regulations
Track and optimize email performance including open rates, click-through rates, and conversions
Analytics & Reporting
Track KPIs for owned websites and owned email channels including traffic, conversion rate, revenue, and engagement
Use tools such as Google Analytics and email marketing platforms for reporting
Identify opportunities to improve usability, performance, and conversion
Deliver regular performance insights and recommendations to stakeholders
Cross-Functional Collaboration
Partner with Creative on website content, imagery, and visual updates
Work with Marketing and social media on campaigns, merchandising, and promotional strategy for owned channels
Coordinate with IT and vendors on platform enhancements and integrations
Support internal teams with accurate representation of products on company-owned sites
Other duties as assigned.
Knowledge, Skills and Abilities:
BA degree in Marketing, Business, or a related field
3–6 years of managing owned B2C ecommerce websites and paid digital media campaigns
Hands-on experience with CMS and e-commerce systems platforms such as Shopify
Hands-on experience with platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar
Proven experience executing first-party email marketing (Mailchimp, Klaviyo, or similar)
Strong understanding of ecommerce best practices and CRO
Experience managing multiple brands and product catalogs
Familiarity with Google Analytics and ecommerce reporting
High attention to detail and strong organizational skills
Comfortable managing multiple brands or sites simultaneously
Basic HTML/CSS knowledge preferred
Experience working with ERT or product data systems (NetSuite, PIM, etc.) preferred.
Founded in 1919,
GreatNeck
® is a leading global supplier to the hardware, home improvement, sporting goods, mass retail and automotive markets, and have distribution and manufacturing facilities around the world: https://www.greatnecksaw.com/
#J-18808-Ljbffr
Important : this position is open only to local Memphis Metropolitan area US Citizens and Permanent Residents. Visa sponsorship and OPT are not provided. Web Marketing Manager Position Summary:
This position owns how our websites drive traffic, conversion and sales. Responsible for the day-to-day management, optimization, and performance of the company’s owned and operated B2C websites, paid media campaigns and email marketing channels across multiple brands with an exclusive focus on direct-to-consumer platforms and first-party email communications and does not include third-party marketplaces such as Amazon, Walmart, or other external ecommerce platforms. This position ensures that all owned sites are accurate, functional, conversion-focused, and aligned with brand standards, while also executing email marketing programs that support product launches, promotions, and customer engagement.
Responsibilities Owned Website Management
Manage multiple company-owned B2C ecommerce websites (e.g., Shopify or similar platforms)
Manage product content, imagery and specifications for direct-to-consumer sites
Ensure site accuracy and brand consistency across all owned web properties
Execute product launches, promotions, and seasonal updates on owned sites
Publish and update marketing content including banners, landing pages, promos, and policy pages
Troubleshoot site issues and coordinate fixes with IT or external development partners
Ensure mobile responsiveness, usability, and accessibility standards are met
Support SEO best practices including metadata, URLs, and site structure
Manage product launches, discontinuations, and content updates in coordination with Marketing and Product teams
Monitor site performance, broken links, errors, and customer experience issues
Paid Media
Develop and execute paid digital media strategies to grow brand awareness, website traffic, and online sales
Manage paid media campaigns across platforms such as paid search, paid social, display, and retargeting
Own campaign setup, budgeting, bidding strategies, targeting, and ongoing optimization either hands-on or via an outside vendor
Partner with creative and brand teams to develop ad concepts, messaging, and landing page alignment
Analyze performance data and report on KPIs including traffic, conversion rate, ROAS, CPA, and revenue
Continuously test and optimize audiences, creative, formats, and messaging to improve performance
Manage media budgets and ensure efficient spend aligned to business priorities
Monitor trends, platform updates, and competitive activity to inform strategy
Coordinate with web, ecommerce, and analytics teams to improve the full user journey from ad to conversion
Support promotional campaigns, product launches, and seasonal initiatives
Governance & Quality Control
Ensure legal, policy, and compliance content is current
Maintain documentation and workflows for site updates
Perform routine QA testing before and after site changes
Conversion Rate Optimization (CRO)
Monitor performance and optimize owned-site conversion rates
Improve product pages, category pages, and checkout flows on DTC sites
Implement and test content, layout, and messaging improvements
Apply performance insights to continuously improve the on-site customer experience
Owned Email Marketing
Manage and execute first-party email marketing programs across company brands
Build and maintain email templates, campaigns, and automated workflows (welcome series, promotions, abandoned cart, etc.)
Coordinate email sends that support owned-site promotions and product launches
Manage email lists, segmentation, and audience targeting
Ensure brand consistency, accuracy, and compliance with email regulations
Track and optimize email performance including open rates, click-through rates, and conversions
Analytics & Reporting
Track KPIs for owned websites and owned email channels including traffic, conversion rate, revenue, and engagement
Use tools such as Google Analytics and email marketing platforms for reporting
Identify opportunities to improve usability, performance, and conversion
Deliver regular performance insights and recommendations to stakeholders
Cross-Functional Collaboration
Partner with Creative on website content, imagery, and visual updates
Work with Marketing and social media on campaigns, merchandising, and promotional strategy for owned channels
Coordinate with IT and vendors on platform enhancements and integrations
Support internal teams with accurate representation of products on company-owned sites
Other duties as assigned.
Knowledge, Skills and Abilities:
BA degree in Marketing, Business, or a related field
3–6 years of managing owned B2C ecommerce websites and paid digital media campaigns
Hands-on experience with CMS and e-commerce systems platforms such as Shopify
Hands-on experience with platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar
Proven experience executing first-party email marketing (Mailchimp, Klaviyo, or similar)
Strong understanding of ecommerce best practices and CRO
Experience managing multiple brands and product catalogs
Familiarity with Google Analytics and ecommerce reporting
High attention to detail and strong organizational skills
Comfortable managing multiple brands or sites simultaneously
Basic HTML/CSS knowledge preferred
Experience working with ERT or product data systems (NetSuite, PIM, etc.) preferred.
Founded in 1919,
GreatNeck
® is a leading global supplier to the hardware, home improvement, sporting goods, mass retail and automotive markets, and have distribution and manufacturing facilities around the world: https://www.greatnecksaw.com/
#J-18808-Ljbffr