Overview
Job Family: Communications
Req ID: 492002
Marketing Communications Specialist
Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?
Transform The Everyday With Us!
This key role acts as the “megaphone” for our Smart Infrastructure business with a key focus on our Electrical Products (EP) low-voltage power distribution business, enhancing its reputation and achieving measurable outcomes by driving awareness, perception, and demand generation. As a member of the Smart Infrastructure Communications team, this individual contributor will be responsible for partnering with the EP business to develop, execute and measure a communications strategy across the full communications mix to support the marketing objectives and the strategy for the EP business.
This is a hybrid position sharing time working from home office and the Atlanta area office 2-3 days a week or as needed.
Responsibilities
Implement and manage various communication channels that help drive marketing and communication objectives as part of the complete communication program. Elements can include, but not limited to, social media, digital communications, tradeshows, advertising, public relations, events, promotions, direct mail, brochures, website, audio-visual products, etc.
Research, create, and publish customer success stories, projects, products and innovations across multiple channels
Partner with marketing and business leaders to develop and execute campaigns across multiple digital channels (product and/or account-based campaign)
Website / Landing Pages
SEO
Paid Search
Advertising Strategy
Media partnerships
Social media
Annual strategic comms planning with marketing
Work with Media Relations, position leaders in thought leadership roles (speaking engagements, interviews, panels, etc.) that support the business
Collaborate with internal communications on plans that engage and inform, both internal and external audiences, and promoting the business messaging and internal awareness.
Overall project management of tradeshows & events.
Budget alignment, Management
Monthly metrics reporting
Qualifications Basic Qualifications:
Bachelor’s degree from an accredited university
7+ years successfully performing planning, directing and executing communications to both internal and external audiences.
Advanced use of Microsoft Office Suite
Knowledge of communication channels and how to apply them effectively
Demonstrated ability to research, analyze, plan, and execute
Prior experience with demand generation campaign development
Experience with social media tools, digital marketing, and communications platforms
Willingness to travel approximately 10% annually
Proficiency in English both written and verbal
Legal authorization to work in the United States without corporate sponsorship now or in the future.
Preferred Skills:
Master’s in Marketing, Communications or Business
A self-starter, but a collaborative partner. Someone who is highly organized, driven, curious and EXCITED!
Proven communications skills with a demonstrated ability to research, analyze, plan, and execute
Creative and strategic thinker
Experience with demand generation campaign development
Outstanding organizational, interpersonal, communication and networking skills
Advanced teaming skills including cross-cultural abilities
Project management skills with proven attention to detail
Ability to handle multiple projects and meet deadlines
Ability to deal effectively with people at all levels of the organization
Ability to work under time constraints and adapt to change
Self-driven and resourceful to achieve goals independently as well as work well in groups
Ability and flexibility to adjust to changing requirements, schedules, and priorities
Interest in exploring new tools and continuous learning
Strong customer service orientation.
Experience with Eloqua, Wrike and Analytical platforms a plus
About Siemens We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resourceefficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers. Learn more about Siemens here: https://www.siemens.com/global/en/company.html
Our Commitment to Equity and Inclusion in our Diverse Global Workforce We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
LI-JS LI-Hybrid $66,973 $114,811 10%
Organization:
Smart Infrastructure
Job Type:
Full-time
Category:
Communications
#J-18808-Ljbffr
Req ID: 492002
Marketing Communications Specialist
Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?
Transform The Everyday With Us!
This key role acts as the “megaphone” for our Smart Infrastructure business with a key focus on our Electrical Products (EP) low-voltage power distribution business, enhancing its reputation and achieving measurable outcomes by driving awareness, perception, and demand generation. As a member of the Smart Infrastructure Communications team, this individual contributor will be responsible for partnering with the EP business to develop, execute and measure a communications strategy across the full communications mix to support the marketing objectives and the strategy for the EP business.
This is a hybrid position sharing time working from home office and the Atlanta area office 2-3 days a week or as needed.
Responsibilities
Implement and manage various communication channels that help drive marketing and communication objectives as part of the complete communication program. Elements can include, but not limited to, social media, digital communications, tradeshows, advertising, public relations, events, promotions, direct mail, brochures, website, audio-visual products, etc.
Research, create, and publish customer success stories, projects, products and innovations across multiple channels
Partner with marketing and business leaders to develop and execute campaigns across multiple digital channels (product and/or account-based campaign)
Website / Landing Pages
SEO
Paid Search
Advertising Strategy
Media partnerships
Social media
Annual strategic comms planning with marketing
Work with Media Relations, position leaders in thought leadership roles (speaking engagements, interviews, panels, etc.) that support the business
Collaborate with internal communications on plans that engage and inform, both internal and external audiences, and promoting the business messaging and internal awareness.
Overall project management of tradeshows & events.
Budget alignment, Management
Monthly metrics reporting
Qualifications Basic Qualifications:
Bachelor’s degree from an accredited university
7+ years successfully performing planning, directing and executing communications to both internal and external audiences.
Advanced use of Microsoft Office Suite
Knowledge of communication channels and how to apply them effectively
Demonstrated ability to research, analyze, plan, and execute
Prior experience with demand generation campaign development
Experience with social media tools, digital marketing, and communications platforms
Willingness to travel approximately 10% annually
Proficiency in English both written and verbal
Legal authorization to work in the United States without corporate sponsorship now or in the future.
Preferred Skills:
Master’s in Marketing, Communications or Business
A self-starter, but a collaborative partner. Someone who is highly organized, driven, curious and EXCITED!
Proven communications skills with a demonstrated ability to research, analyze, plan, and execute
Creative and strategic thinker
Experience with demand generation campaign development
Outstanding organizational, interpersonal, communication and networking skills
Advanced teaming skills including cross-cultural abilities
Project management skills with proven attention to detail
Ability to handle multiple projects and meet deadlines
Ability to deal effectively with people at all levels of the organization
Ability to work under time constraints and adapt to change
Self-driven and resourceful to achieve goals independently as well as work well in groups
Ability and flexibility to adjust to changing requirements, schedules, and priorities
Interest in exploring new tools and continuous learning
Strong customer service orientation.
Experience with Eloqua, Wrike and Analytical platforms a plus
About Siemens We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resourceefficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers. Learn more about Siemens here: https://www.siemens.com/global/en/company.html
Our Commitment to Equity and Inclusion in our Diverse Global Workforce We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.
LI-JS LI-Hybrid $66,973 $114,811 10%
Organization:
Smart Infrastructure
Job Type:
Full-time
Category:
Communications
#J-18808-Ljbffr