At LI-COR, we develop scientific solutions that help researchers better understand the environment and the world around us. As our
Marketing Operations Specialist , you will sit at the intersection of
marketing strategy, technology, and data , owning the systems and processes that turn interest into insight and leads into long‑term customer relationships. This is a high‑impact role for a marketing operations professional who thrives on
building scalable systems, optimizing funnels, and translating data into action —all within a mission‑driven, science‑focused organization.
This role is ideal for someone with experience in marketing automation, marketing technology, and data analysis who is eager to continue growing their skill set and advancing their career. The Marketing Operations Specialist operates with a strategic mindset and a strong sense of ownership—driving systems forward, proactively advising leadership, and continually identifying opportunities to improve how marketing performs, scales, and delivers impact.
SPECIFIC: Specific job responsibilities will include most but not necessarily all of the following Own and Optimize Marketing Automation
Serve as the primary owner and strategic administrator of
Marketing Cloud Account Engagement (formerly Pardot) , ensuring the platform supports lead generation, nurturing, and sales alignment.
Design, execute, and continuously improve
automated lead nurture programs
that move prospects through the funnel efficiently and intelligently.
Optimize lead lifecycle processes including
creation, scoring, segmentation, routing, and handoff to sales .
Build and maintain marketing infrastructure including
emails, forms, landing pages, workflows, and reports
with an emphasis on scalability and operational excellence.
Stay current on
marketing automation best practices, emerging technologies, and eCommerce trends , proactively recommending improvements.
Drive Data‑Informed Decisions
Analyze marketing and eCommerce performance data to identify trends, insights, and optimization opportunities.
Build and maintain dashboards and reports using
GA4 and marketing automation analytics
to track performance against KPIs.
Partner with marketing and sales leaders to translate data into
clear recommendations and actionable insights .
Work closely with marketing, sales, and cross‑functional stakeholders to understand campaign goals and translate them into effective automation strategies.
Support campaign planning discussions by advising on
measurement, attribution, and funnel impact .
Provide regular updates to stakeholders on campaign performance, technology enhancements, and relevant industry trends.
Ensure Trust, Compliance, and Deliverability
Maintain working knowledge of
data privacy regulations
(GDPR, CAN‑SPAM, etc.) and ensure compliance across marketing systems.
Monitor and support
email deliverability best practices , list health, and sender reputation.
Professional Qualifications EDUCATION
B.S. or B.A. in environmental science, marketing, or related field required. Experience in both science and marketing desirable but not required.
EXPERIENCE
3+ years of experience
in marketing operations or marketing technology management.
Hands‑on experience with
Marketing Cloud Account Engagement (formerly Pardot), Marketo, HubSpot, or similar platforms
(certification preferred, not required).
Strong proficiency in
GA4, data analysis, and report building .
Ability to manage multiple projects with precision, prioritize effectively, and meet deadlines.
#J-18808-Ljbffr
Marketing Operations Specialist , you will sit at the intersection of
marketing strategy, technology, and data , owning the systems and processes that turn interest into insight and leads into long‑term customer relationships. This is a high‑impact role for a marketing operations professional who thrives on
building scalable systems, optimizing funnels, and translating data into action —all within a mission‑driven, science‑focused organization.
This role is ideal for someone with experience in marketing automation, marketing technology, and data analysis who is eager to continue growing their skill set and advancing their career. The Marketing Operations Specialist operates with a strategic mindset and a strong sense of ownership—driving systems forward, proactively advising leadership, and continually identifying opportunities to improve how marketing performs, scales, and delivers impact.
SPECIFIC: Specific job responsibilities will include most but not necessarily all of the following Own and Optimize Marketing Automation
Serve as the primary owner and strategic administrator of
Marketing Cloud Account Engagement (formerly Pardot) , ensuring the platform supports lead generation, nurturing, and sales alignment.
Design, execute, and continuously improve
automated lead nurture programs
that move prospects through the funnel efficiently and intelligently.
Optimize lead lifecycle processes including
creation, scoring, segmentation, routing, and handoff to sales .
Build and maintain marketing infrastructure including
emails, forms, landing pages, workflows, and reports
with an emphasis on scalability and operational excellence.
Stay current on
marketing automation best practices, emerging technologies, and eCommerce trends , proactively recommending improvements.
Drive Data‑Informed Decisions
Analyze marketing and eCommerce performance data to identify trends, insights, and optimization opportunities.
Build and maintain dashboards and reports using
GA4 and marketing automation analytics
to track performance against KPIs.
Partner with marketing and sales leaders to translate data into
clear recommendations and actionable insights .
Work closely with marketing, sales, and cross‑functional stakeholders to understand campaign goals and translate them into effective automation strategies.
Support campaign planning discussions by advising on
measurement, attribution, and funnel impact .
Provide regular updates to stakeholders on campaign performance, technology enhancements, and relevant industry trends.
Ensure Trust, Compliance, and Deliverability
Maintain working knowledge of
data privacy regulations
(GDPR, CAN‑SPAM, etc.) and ensure compliance across marketing systems.
Monitor and support
email deliverability best practices , list health, and sender reputation.
Professional Qualifications EDUCATION
B.S. or B.A. in environmental science, marketing, or related field required. Experience in both science and marketing desirable but not required.
EXPERIENCE
3+ years of experience
in marketing operations or marketing technology management.
Hands‑on experience with
Marketing Cloud Account Engagement (formerly Pardot), Marketo, HubSpot, or similar platforms
(certification preferred, not required).
Strong proficiency in
GA4, data analysis, and report building .
Ability to manage multiple projects with precision, prioritize effectively, and meet deadlines.
#J-18808-Ljbffr