Inside Higher Ed
Overview
Job Title:
Marketing Specialist- University Dining Location:
Kennesaw, Georgia Regular/Temporary:
Regular Full/Part Time:
Full-Time Job ID:
291744 About Us
Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU! Location
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060. Job Summary
Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels. Responsibilities
Develops, implements, and executes assigned department marketing plans and strategies Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals Directs implementation of best practices through appropriate media channels Analyzes overall marketing plan and performance adhering to deadlines and requirements Drafts lead engagement and relationship management strategies leveraging technology Collaborates with SEO and digital teams to develop website effective content strategy Responsible for the maintenance of the assigned marketing campaign budgets Writes compelling items for a variety of marketing channels Collaborates with key supplier partners to build and optimize customer experience and satisfaction Shares knowledge and experiences with marketing peers and assists with cross promotion programs Required Qualifications
Educational Requirements
Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field Required Experience
Two (2) years of experience in building complex marketing programs and campaigns within multiple channels. Preferred Qualifications
Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field Preferred Experience
Previous Marketing experience in higher education Experience in advanced Google Analytics and BrightEdge or similar SEO platforms Previous experience in project management, social media, event planning, print, and direct mail Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information Abilities
Knowledge, Skills, & Abilities Able to conduct and utilize various market research techniques and data analysis Able to facilitate complex marketing campaigns and project management Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention Able to research, write and edit original content for print, online, multi-media and social media Able to handle multiple tasks or projects at one time meeting assigned deadlines KNOWLEDGE Knowledge of strategic and operational planning for campaigns and marketing projects Knowledge of traditional and emerging marketing channels Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc. SKILLS Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics) Skilled in the development and execution of marketing plans and strategies Strong attention to detail and follow up skills Strong coaching and negotiation skills Strong customer service skills and phone and e-mail etiquette USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available online at the USG policies. Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. The University prohibits harassment or discrimination by any member of the KSU community as described in policy. For more information, contact the Office of Institutional Equity. Other Information
This is not a supervisory position. This position has financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position may travel 1% - 24% of the time. This position does not require security clearance. Background Check
Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. All applicants are required to include professional references and may require additional screenings as applicable. Details are available in the policy.
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Job Title:
Marketing Specialist- University Dining Location:
Kennesaw, Georgia Regular/Temporary:
Regular Full/Part Time:
Full-Time Job ID:
291744 About Us
Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU! Location
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060. Job Summary
Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels. Responsibilities
Develops, implements, and executes assigned department marketing plans and strategies Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals Directs implementation of best practices through appropriate media channels Analyzes overall marketing plan and performance adhering to deadlines and requirements Drafts lead engagement and relationship management strategies leveraging technology Collaborates with SEO and digital teams to develop website effective content strategy Responsible for the maintenance of the assigned marketing campaign budgets Writes compelling items for a variety of marketing channels Collaborates with key supplier partners to build and optimize customer experience and satisfaction Shares knowledge and experiences with marketing peers and assists with cross promotion programs Required Qualifications
Educational Requirements
Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field Required Experience
Two (2) years of experience in building complex marketing programs and campaigns within multiple channels. Preferred Qualifications
Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field Preferred Experience
Previous Marketing experience in higher education Experience in advanced Google Analytics and BrightEdge or similar SEO platforms Previous experience in project management, social media, event planning, print, and direct mail Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information Abilities
Knowledge, Skills, & Abilities Able to conduct and utilize various market research techniques and data analysis Able to facilitate complex marketing campaigns and project management Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention Able to research, write and edit original content for print, online, multi-media and social media Able to handle multiple tasks or projects at one time meeting assigned deadlines KNOWLEDGE Knowledge of strategic and operational planning for campaigns and marketing projects Knowledge of traditional and emerging marketing channels Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc. SKILLS Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics) Skilled in the development and execution of marketing plans and strategies Strong attention to detail and follow up skills Strong coaching and negotiation skills Strong customer service skills and phone and e-mail etiquette USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available online at the USG policies. Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. The University prohibits harassment or discrimination by any member of the KSU community as described in policy. For more information, contact the Office of Institutional Equity. Other Information
This is not a supervisory position. This position has financial responsibilities. This position will not be required to drive. This role is not considered a position of trust. This position does not require a purchasing card (P-Card). This position may travel 1% - 24% of the time. This position does not require security clearance. Background Check
Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. All applicants are required to include professional references and may require additional screenings as applicable. Details are available in the policy.
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