Associate Manager, Global Marketing Activation - NA Shopper Activation
Energizer Holdings, Inc., Bentonville, Arkansas, United States, 72712
Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.
Position Summary Energizer is looking for a qualified candidate to represent the brand and shopper voice to the customer team(s) and retailer. The Associate Manager, Shopper Activation role sits within Energizer Global Marketing team, reporting to the Manager, Shopper Activation. This role works across the global organization and requires Retail Media Network digital media expertise inclusive of WM Paid Search and Walmart Connect, Omnichannel Shopper marketing experience, strategic thinking, agility, collaboration and creativity. Colleague will be responsible for leveraging actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand. Colleague will play a critical role in flawlessly implementing the marketing plan and managing the customer team planning process leveraging a solid understanding of the Energizer® Holdings portfolio and shopper insights to 1.) Deliver marketing objectives, strategies, and tactics for the assigned account(s) and 2.) Support the total business plan to fortify customer insulation. This colleague is responsible for continuously learning and optimizing plan to maximize efficiency and effectiveness.
Internally the individual serves as a key link between the U.S. Marketing and Sales teams.
Colleague will work cross functionally with Digital Economy, Sales, Marketing and Media teams to ensure investments are connected along the path to purchase, seeking to drive product visibility and conversion.
A successful candidate must display a strong passion for digital media planning and execution including paid search, digital display and social, a desire to be creative and think outside of the box, strong analytical skills to be able to review multiple metrics, draw insights and tie back to the business strategies.
Responsibilities Universal Accountabilities
Direct account responsibility (for WM Auto & Club Channel) with guidance from Acct. Manager
Assists with Paid Search strategy, execution, reporting and online visibility
Assists with overall merchandising strategy and implementation
Owns strategic annual marketing plan for account(s) with guidance from Acct. Manager
Drive cross-category discussions to identify opportunity areas and drive collaboration across categories, brands, and channels
Drive agency coordination
Specific Accountabilities
Lead co-development and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store and online visibility and conversion while also building Energizer brand equity and share
Develop, manage and report out on strategic paid search plans for Walmart Auto and Sam’s Club
Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI
Effectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectives
Strategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectives
Manage internal agency partners to ensure high quality deliverables result from agreed upon briefs
Working knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)
Critical role in key customer meetings
Accountable for Shopper POs for the account(s)
Accountable for account(s) level shopper budget
Owns creative development and approval of custom displays
May also perform additional duties as assigned
What we are looking for Required Skills and Experience
4-year degree required with an emphasis on Business, Marketing
Minimum 3-5 years experience in Brand/Trade and or Shopper Marketing/Agency
Minimum 1-2 years experience with retailer paid search and with Retail Media Networks, bonus if experience is with Walmart Connect.
Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team player
Experience developing, planning, and defending rationale for paid search investments by region and customer
Ability to take initiative and self-direct
Strong attention to detail
Ability to effectively work cross-functionally and communicate to internal and external teams
Nimble and agile approach to adjust to changing consumer preferences and business strategies
Produce high-quality work in a fast-paced dynamic environment
Proactive and solution oriented with a strong sense of urgency
Strong ability to influence and build relationships
Develop and deliver compelling presentations
Strong project management skills and results driven
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
Total Rewards Package The salary range for this position is USD $89,000.00/Yr. - USD $120,000.00/Yr.
Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Energizer strives to create a supportive work environment centered around colleagues’ professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues – including health and welfare insurance, parental leave, paid time off, and retirement savings plans.
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Position Summary Energizer is looking for a qualified candidate to represent the brand and shopper voice to the customer team(s) and retailer. The Associate Manager, Shopper Activation role sits within Energizer Global Marketing team, reporting to the Manager, Shopper Activation. This role works across the global organization and requires Retail Media Network digital media expertise inclusive of WM Paid Search and Walmart Connect, Omnichannel Shopper marketing experience, strategic thinking, agility, collaboration and creativity. Colleague will be responsible for leveraging actionable, data-driven shopper insights to build best-in-class shopper marketing plans that drive profitable volume growth and build the brand. Colleague will play a critical role in flawlessly implementing the marketing plan and managing the customer team planning process leveraging a solid understanding of the Energizer® Holdings portfolio and shopper insights to 1.) Deliver marketing objectives, strategies, and tactics for the assigned account(s) and 2.) Support the total business plan to fortify customer insulation. This colleague is responsible for continuously learning and optimizing plan to maximize efficiency and effectiveness.
Internally the individual serves as a key link between the U.S. Marketing and Sales teams.
Colleague will work cross functionally with Digital Economy, Sales, Marketing and Media teams to ensure investments are connected along the path to purchase, seeking to drive product visibility and conversion.
A successful candidate must display a strong passion for digital media planning and execution including paid search, digital display and social, a desire to be creative and think outside of the box, strong analytical skills to be able to review multiple metrics, draw insights and tie back to the business strategies.
Responsibilities Universal Accountabilities
Direct account responsibility (for WM Auto & Club Channel) with guidance from Acct. Manager
Assists with Paid Search strategy, execution, reporting and online visibility
Assists with overall merchandising strategy and implementation
Owns strategic annual marketing plan for account(s) with guidance from Acct. Manager
Drive cross-category discussions to identify opportunity areas and drive collaboration across categories, brands, and channels
Drive agency coordination
Specific Accountabilities
Lead co-development and execution of holistic and collaborative shopper marketing plan at assigned accounts, building upon Brand-led initiatives and programs. Plans should drive category growth by maximizing in-store and online visibility and conversion while also building Energizer brand equity and share
Develop, manage and report out on strategic paid search plans for Walmart Auto and Sam’s Club
Consistently evaluate key shopper marketing programs 90 days post program completion. Evaluation includes a comprehensive overview of how program performed against set objectives, sales results, brand share movement, and ROI
Effectively distill and leverage the intersection of consumer, shopper, and retailer information to build a collaborative learning plan that helps Energizer and account(s) achieve mutual business objectives
Strategically build broad and deep relationships with key marketing and merchandising contacts within the account(s) to help deliver against business and brand objectives
Manage internal agency partners to ensure high quality deliverables result from agreed upon briefs
Working knowledge and utilization of key data tools (Nitro, Customer systems, FSI redemptions, etc.) for the account(s)
Critical role in key customer meetings
Accountable for Shopper POs for the account(s)
Accountable for account(s) level shopper budget
Owns creative development and approval of custom displays
May also perform additional duties as assigned
What we are looking for Required Skills and Experience
4-year degree required with an emphasis on Business, Marketing
Minimum 3-5 years experience in Brand/Trade and or Shopper Marketing/Agency
Minimum 1-2 years experience with retailer paid search and with Retail Media Networks, bonus if experience is with Walmart Connect.
Strategic thinker, strong analytical capabilities and ability to review KPIs, develop insights, make connections with different results and tie it back to the business strategy and objectives, team player
Experience developing, planning, and defending rationale for paid search investments by region and customer
Ability to take initiative and self-direct
Strong attention to detail
Ability to effectively work cross-functionally and communicate to internal and external teams
Nimble and agile approach to adjust to changing consumer preferences and business strategies
Produce high-quality work in a fast-paced dynamic environment
Proactive and solution oriented with a strong sense of urgency
Strong ability to influence and build relationships
Develop and deliver compelling presentations
Strong project management skills and results driven
Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.
Total Rewards Package The salary range for this position is USD $89,000.00/Yr. - USD $120,000.00/Yr.
Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.
Energizer strives to create a supportive work environment centered around colleagues’ professional and personal well-being. Our total rewards package provides comprehensive benefits to attract, retain, and protect our colleagues – including health and welfare insurance, parental leave, paid time off, and retirement savings plans.
#J-18808-Ljbffr