Overview
The Digital Reach Specialist is responsible for content creation, video editing, maintenance and channel development for all channels of The Church of Eleven22®, with the primary goal of reaching more people with the gospel of Jesus Christ and helping them discover and deepen their relationship with Him. The role requires a deep understanding of YouTube content creation best practices and awareness of audience preferences in the local church realm.
Responsibilities
Channel Growth and Optimization: Increase subscriber count and viewership; develop and implement growth strategies with quarterly targets; optimize video titles, descriptions, tags and thumbnails for better visibility.
Content Strategy and Creation: Collaborate with content creators and digital teams to develop and execute content strategies; identify trends and create new content formats (e.g., short-form evergreen content); ensure a consistent flow of high-quality content across all channels.
Multi-channel Management: Manage and optimize multiple YouTube channels with consistent branding; maintain content schedules and ensure timely video distribution; apply YouTube SEO best practices to improve search rankings and visibility.
Performance Analysis and Improvement: Monitor key performance metrics and provide regular reports on growth and engagement; use data insights to refine content strategies and make informed optimizations; stay updated on YouTube’s algorithm changes, features and industry trends; apply proven growth strategies to continuously increase YouTube reach and performance.
Cross-team Collaboration and Support: Partner with media, digital and online teams to align content strategies and best practices; ensure collaboration across departments for content creation and community engagement; assist with other responsibilities as needed.
Qualifications
Competencies: Model The Church of Eleven22’s mission, vision and core values; ability to maintain strict confidentiality; ability to adapt to change; strong proactive communication skills; ability to develop and implement video content strategies; experience planning content calendars and managing publishing schedules; data-informed decision-making and KPI ownership (YouTube Analytics); SEO/metadata and discovery competency; ability to build organizational relationships/partnerships and influence across teams.
Education and Experience: Minimum of three years of experience managing YouTube channels preferred; track record of YouTube growth and experience; experience with YouTube SEO, including keyword research, tags and descriptions preferred.
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Responsibilities
Channel Growth and Optimization: Increase subscriber count and viewership; develop and implement growth strategies with quarterly targets; optimize video titles, descriptions, tags and thumbnails for better visibility.
Content Strategy and Creation: Collaborate with content creators and digital teams to develop and execute content strategies; identify trends and create new content formats (e.g., short-form evergreen content); ensure a consistent flow of high-quality content across all channels.
Multi-channel Management: Manage and optimize multiple YouTube channels with consistent branding; maintain content schedules and ensure timely video distribution; apply YouTube SEO best practices to improve search rankings and visibility.
Performance Analysis and Improvement: Monitor key performance metrics and provide regular reports on growth and engagement; use data insights to refine content strategies and make informed optimizations; stay updated on YouTube’s algorithm changes, features and industry trends; apply proven growth strategies to continuously increase YouTube reach and performance.
Cross-team Collaboration and Support: Partner with media, digital and online teams to align content strategies and best practices; ensure collaboration across departments for content creation and community engagement; assist with other responsibilities as needed.
Qualifications
Competencies: Model The Church of Eleven22’s mission, vision and core values; ability to maintain strict confidentiality; ability to adapt to change; strong proactive communication skills; ability to develop and implement video content strategies; experience planning content calendars and managing publishing schedules; data-informed decision-making and KPI ownership (YouTube Analytics); SEO/metadata and discovery competency; ability to build organizational relationships/partnerships and influence across teams.
Education and Experience: Minimum of three years of experience managing YouTube channels preferred; track record of YouTube growth and experience; experience with YouTube SEO, including keyword research, tags and descriptions preferred.
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