Job Title: Digital Reach Specialist
Ministry/Department: Digital
Reports to: Digital Project Manager
Status: Full-time, exempt
Supervisory Role: No
Objective The Digital Reach Specialist is responsible for content creation, video editing, maintenance and channel development for all channels of The Church of Eleven22®, with the primary goal of reaching more people with the gospel of Jesus Christ and helping them discover and deepen their relationship with Him. The individual in this role should have a deep understanding of YouTube content creation best practices and a finger on the pulse of audience preferences in the local church realm.
Key Responsibilities Channel Growth and Optimization
Increase subscriber count and viewership
Develop and implement strategies for growth, including setting and achieving quarterly targets
Optimize video titles, descriptions, tags and thumbnails for better visibility
Content Strategy and Creation
Collaborate with content creators and digital teams to develop and execute content strategies
Identify trends and create new content formats (e.g., short-form evergreen content)
Ensure a consistent flow of high-quality content across all channels
Multi-channel Management
Manage and optimize multiple YouTube channels with consistent branding
Maintain content schedules and ensure timely video distribution
Apply YouTube SEO best practices to improve search rankings and visibility
Performance Analysis and Improvement
Monitor key performance metrics and provide regular reports on growth and engagement
Use data insights to refine content strategies and make informed optimizations
Stay updated on YouTube’s algorithm changes, features and industry trends
Apply proven growth strategies to continuously increase YouTube reach and performance
Cross-team Collaboration and Support
Partner with media, digital and online teams to align content strategies and best practices
Ensure collaboration across departments for content creation and community engagement
Assist with other responsibilities as needed
Competencies
Model The Church of Eleven22’s mission, vision and core values
Ability to maintain strict confidentiality
Ability to adapt to change
Strong proactive communication skills
Ability to develop and implement video content strategies
Experience planning content calendars and managing publishing schedules
Data‑informed decision‑making and KPI ownership (YouTube Analytics)
SEO/metadata and discovery competency
Ability to build organizational relationships/partnerships and influence across teams
Education and Experience
Minimum of three years of experience managing YouTube channels preferred
Track record of YouTube growth and experience
Experience with YouTube SEO, including keyword research, tags and descriptions preferred
Position Type/Expected Hours of Work This is a full-time, exempt position. Days and hours of work may vary based on church need’s.
The church has several big events, (“All‑Skates”) throughout the year to help further the mission of Eleven22. These events are mandatory for all staff to be in attendance and may vary, depending on the vision cast for the current year.
Our entire staff family is called to action, so that we can continue to be a movement for all people to discover and deepen a relationship with Jesus Christ.
Work Environment This role operates primarily in a professional office environment with frequent use of computers, video production equipment and other standard office technology. The position requires extended periods of computer work and collaboration with cross‑functional teams in an open or shared workspace.
Physical Demands This is a largely computer‑based, sedentary role. The position requires prolonged periods of sitting and frequent use of a computer, including extended screen time and repetitive hand and wrist motions. Close visual acuity is necessary for viewing and analyzing digital content.
Ministerial Exception The ministerial exception furthers the purposes of the Free Exercise and Establishment Clauses of the First Amendment by barring legal claims against church bodies by staff members who perform religious functions. All church pastors are subject to the exception, but a formal ministerial credential is not required. While there is no rigid formula to determine other church staff members that qualify, various factors are considered to determine which staff members are subject to the ministerial exception (please see handbook).
Staff members who qualify under the ministerial exception are not covered by federal and state employment and anti‑discrimination laws. Please see the Human Resources Ministry team if you have questions on whether you are subject to the ministerial exception.
Code of Conduct
We live authenticity
We are gospel‑centered and mission‑focused
We are family
We are lifelong learners
We aim for excellence in the experience with zero excess
We choose to trust
We pray 1st and decide 2nd
We glorify God by honoring others
Our team unites under clear vision
We walk in humble confidence
EEO Statement The Church of Eleven22 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, age, sex, national origin, disability status, genetics, protected veteran status or any other characteristic protected by federal, state or local laws. The Church of Eleven22 reserves the right to discriminate on the basis of religion to the full extent permitted by law.
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Ministry/Department: Digital
Reports to: Digital Project Manager
Status: Full-time, exempt
Supervisory Role: No
Objective The Digital Reach Specialist is responsible for content creation, video editing, maintenance and channel development for all channels of The Church of Eleven22®, with the primary goal of reaching more people with the gospel of Jesus Christ and helping them discover and deepen their relationship with Him. The individual in this role should have a deep understanding of YouTube content creation best practices and a finger on the pulse of audience preferences in the local church realm.
Key Responsibilities Channel Growth and Optimization
Increase subscriber count and viewership
Develop and implement strategies for growth, including setting and achieving quarterly targets
Optimize video titles, descriptions, tags and thumbnails for better visibility
Content Strategy and Creation
Collaborate with content creators and digital teams to develop and execute content strategies
Identify trends and create new content formats (e.g., short-form evergreen content)
Ensure a consistent flow of high-quality content across all channels
Multi-channel Management
Manage and optimize multiple YouTube channels with consistent branding
Maintain content schedules and ensure timely video distribution
Apply YouTube SEO best practices to improve search rankings and visibility
Performance Analysis and Improvement
Monitor key performance metrics and provide regular reports on growth and engagement
Use data insights to refine content strategies and make informed optimizations
Stay updated on YouTube’s algorithm changes, features and industry trends
Apply proven growth strategies to continuously increase YouTube reach and performance
Cross-team Collaboration and Support
Partner with media, digital and online teams to align content strategies and best practices
Ensure collaboration across departments for content creation and community engagement
Assist with other responsibilities as needed
Competencies
Model The Church of Eleven22’s mission, vision and core values
Ability to maintain strict confidentiality
Ability to adapt to change
Strong proactive communication skills
Ability to develop and implement video content strategies
Experience planning content calendars and managing publishing schedules
Data‑informed decision‑making and KPI ownership (YouTube Analytics)
SEO/metadata and discovery competency
Ability to build organizational relationships/partnerships and influence across teams
Education and Experience
Minimum of three years of experience managing YouTube channels preferred
Track record of YouTube growth and experience
Experience with YouTube SEO, including keyword research, tags and descriptions preferred
Position Type/Expected Hours of Work This is a full-time, exempt position. Days and hours of work may vary based on church need’s.
The church has several big events, (“All‑Skates”) throughout the year to help further the mission of Eleven22. These events are mandatory for all staff to be in attendance and may vary, depending on the vision cast for the current year.
Our entire staff family is called to action, so that we can continue to be a movement for all people to discover and deepen a relationship with Jesus Christ.
Work Environment This role operates primarily in a professional office environment with frequent use of computers, video production equipment and other standard office technology. The position requires extended periods of computer work and collaboration with cross‑functional teams in an open or shared workspace.
Physical Demands This is a largely computer‑based, sedentary role. The position requires prolonged periods of sitting and frequent use of a computer, including extended screen time and repetitive hand and wrist motions. Close visual acuity is necessary for viewing and analyzing digital content.
Ministerial Exception The ministerial exception furthers the purposes of the Free Exercise and Establishment Clauses of the First Amendment by barring legal claims against church bodies by staff members who perform religious functions. All church pastors are subject to the exception, but a formal ministerial credential is not required. While there is no rigid formula to determine other church staff members that qualify, various factors are considered to determine which staff members are subject to the ministerial exception (please see handbook).
Staff members who qualify under the ministerial exception are not covered by federal and state employment and anti‑discrimination laws. Please see the Human Resources Ministry team if you have questions on whether you are subject to the ministerial exception.
Code of Conduct
We live authenticity
We are gospel‑centered and mission‑focused
We are family
We are lifelong learners
We aim for excellence in the experience with zero excess
We choose to trust
We pray 1st and decide 2nd
We glorify God by honoring others
Our team unites under clear vision
We walk in humble confidence
EEO Statement The Church of Eleven22 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, age, sex, national origin, disability status, genetics, protected veteran status or any other characteristic protected by federal, state or local laws. The Church of Eleven22 reserves the right to discriminate on the basis of religion to the full extent permitted by law.
#J-18808-Ljbffr