Associate Brand Manager (Brand Management)
Idahoan Foods, Salt Lake City, Utah, United States, 84193
Overview
Open to candidates in the Denver, Colorado or Salt Lake City, Utah area. Come join our table! At Idahoan Foods, we bring people and families together by providing high quality, convenient food that delights and nourishes lives. As a leading CPG brand, when you join our table, you’re joining a team that aims high and values collaboration, continuous improvement, sustainable sourcing and innovation, active engagement in the community, and doing the right thing. We understand that it’s our team members that serve as the foundation of our ambitious future and we’re committed to knowing you, growing you, and celebrating you. The role
The Associate Brand Manager, Brand Management is primarily responsible for maintaining and improving our product portfolio within each fiscal year. Reporting to the Brand Manager, key areas of responsibility include supporting the development and execution of our annual marketing plan, measuring the effectiveness of new and existing items in reaching our marketplace and financial goals. Attention to detail, competency in navigating complex data, evaluating financial performance and general business curiosity will be required for success. Job Purpose
Support the management of Idahoan’s Retail portfolio and enablement of strategic plan: Assist with the ongoing evaluation of existing retail product portfolio; identifying opportunities for increased volume, profitability growth, on-shelf productivity and operational efficiency Assists with the gathering of information for, populating and maintaining record of each ‘New Item Charter’ for new retail products Support New Item Launch initiatives and assist with the subsequent performance tracking in market. Evaluate impact to strategic business KPIs around market share, household penetration, and distribution growth. Assist in new item commercialization through Idahoan’s stage-gate process, supporting projects from concept to commercialization. Engaging key cross-functional stakeholders, ensuring projects stay within established timing and budget parameters, defining KPIs, and (at times) providing updates to Senior Leadership Team. Maintains Price List and Accrual Documents, timely and accurately, in accordance with the latest pricing and promotion direction. Provides data-driven insights into program executions based on defined performance indicators. Makes recommendations for adjustments to programs and investment based on findings. Maintain forecasts for portfolio, both core items and new innovation, to determine if we are effectively leveraging our product mix to achieve business volume and financial targets. Responsible for the analysis of market trends, syndicated data, and competitive activity to project business demands, assess program performance and inform planning to achieve brand goals. Demonstrated success identifying future business opportunities and challenges and developing action plans that address them proactively. Assist with evaluating portfolio efficiency and recommend opportunities for ‘Design-to-Value’ initiatives to enhance our product quality and profitability. Collects and summarizes data from sources such as Circana, Catalina HUB, Walmart Scintilla, etc. to assess the effectiveness of various marketing promotions Identify opportunities to improve business processes and integrate business priorities across teams. Ensure Brand content and communication are consistent with agreed upon goals, priorities, and strategies. Manage portfolio assets within digital asset management platform, ensuring they are current and comprehensive where needed. Manage product information within GDSN platform, ensuring accuracy and retailer readiness. Other duties as assigned. Desired Knowledge & Experience
Analytical Skills: Outstanding analytical abilities and problem-solving skills. Translate data-driven insights to consumer-driven solutions Consumer-minded: Passionate about people – understanding who they are, what unmet needs they have, and creating solutions that will better their lives. Collaborative Team Player: Skilful at working with different people with varying areas of expertise and can influence a team to complete complex projects while keeping things on time. Data Driven: Facts, data and insights guide your thinking and planning. A knack for digging into data to uncover what’s really happening and being able to share that clearly with others to influence action. Learn and Make an Impact: Always hungry to learn more and continually improve. Making a measurable impact is important. Computer Skills: Proficient in using Microsoft applications Word, Excel, PowerPoint, Outlook, and Teams. Required Qualifications
Bachelor’s degree in business or marketing preferred. 2+ years of professional experience packaged goods / CPG marketing or relevant business environment. Ability to handle multiple tasks simultaneously Strong data analysis and interpretation skills Strong written, verbal and presentation communication skills Ability to embrace change; willingness to be flexible Highly collaborative and comfortable with working with cross-functional teams and various levels of management. Preferred Qualifications
MBA 1-2 years of experience working directly with syndicated data sources (e.g. Circana (IRI), Nielsen) Working knowledge of GDSN and DAM platforms. Alignment With Core Values Of The Company
Respect & Value Our People Stay in Front of Challenge While Reducing Costs Delight Our Customers Food Quality & Safety Benefits
Bonus Potential Medical, Dental, Vision Insurance for full-time team members PTO (Vacation, Sick, and Holidays) for full-time team members 401K match Company paid disability and life insurance policies Paid maternity and parental leave Relocation package for out of state applicants Approach to Flexible Work
The majority of our roles are primarily located in one of our manufacturing facilities or in our corporate office in Idaho Falls, Idaho, offering us the ability to effectively collaborate, innovate, and develop the next leaders of Idahoan Foods. While we want to capitalize on purposeful in-person days, we also value flexibility and appreciate that it can mean something different to everyone based on your unique circumstances. That’s why at Idahoan we focus on meaningful conversations between you and your manager to identify what works best for the business, team, your role, and your personal needs. Within our manufacturing workforce, we follow our process for time off requests and working within our attendance policy. Those same elements apply outside of manufacturing, but your position may offer some additional flexibility to work remotely at times. Equal Opportunity
We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.
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Open to candidates in the Denver, Colorado or Salt Lake City, Utah area. Come join our table! At Idahoan Foods, we bring people and families together by providing high quality, convenient food that delights and nourishes lives. As a leading CPG brand, when you join our table, you’re joining a team that aims high and values collaboration, continuous improvement, sustainable sourcing and innovation, active engagement in the community, and doing the right thing. We understand that it’s our team members that serve as the foundation of our ambitious future and we’re committed to knowing you, growing you, and celebrating you. The role
The Associate Brand Manager, Brand Management is primarily responsible for maintaining and improving our product portfolio within each fiscal year. Reporting to the Brand Manager, key areas of responsibility include supporting the development and execution of our annual marketing plan, measuring the effectiveness of new and existing items in reaching our marketplace and financial goals. Attention to detail, competency in navigating complex data, evaluating financial performance and general business curiosity will be required for success. Job Purpose
Support the management of Idahoan’s Retail portfolio and enablement of strategic plan: Assist with the ongoing evaluation of existing retail product portfolio; identifying opportunities for increased volume, profitability growth, on-shelf productivity and operational efficiency Assists with the gathering of information for, populating and maintaining record of each ‘New Item Charter’ for new retail products Support New Item Launch initiatives and assist with the subsequent performance tracking in market. Evaluate impact to strategic business KPIs around market share, household penetration, and distribution growth. Assist in new item commercialization through Idahoan’s stage-gate process, supporting projects from concept to commercialization. Engaging key cross-functional stakeholders, ensuring projects stay within established timing and budget parameters, defining KPIs, and (at times) providing updates to Senior Leadership Team. Maintains Price List and Accrual Documents, timely and accurately, in accordance with the latest pricing and promotion direction. Provides data-driven insights into program executions based on defined performance indicators. Makes recommendations for adjustments to programs and investment based on findings. Maintain forecasts for portfolio, both core items and new innovation, to determine if we are effectively leveraging our product mix to achieve business volume and financial targets. Responsible for the analysis of market trends, syndicated data, and competitive activity to project business demands, assess program performance and inform planning to achieve brand goals. Demonstrated success identifying future business opportunities and challenges and developing action plans that address them proactively. Assist with evaluating portfolio efficiency and recommend opportunities for ‘Design-to-Value’ initiatives to enhance our product quality and profitability. Collects and summarizes data from sources such as Circana, Catalina HUB, Walmart Scintilla, etc. to assess the effectiveness of various marketing promotions Identify opportunities to improve business processes and integrate business priorities across teams. Ensure Brand content and communication are consistent with agreed upon goals, priorities, and strategies. Manage portfolio assets within digital asset management platform, ensuring they are current and comprehensive where needed. Manage product information within GDSN platform, ensuring accuracy and retailer readiness. Other duties as assigned. Desired Knowledge & Experience
Analytical Skills: Outstanding analytical abilities and problem-solving skills. Translate data-driven insights to consumer-driven solutions Consumer-minded: Passionate about people – understanding who they are, what unmet needs they have, and creating solutions that will better their lives. Collaborative Team Player: Skilful at working with different people with varying areas of expertise and can influence a team to complete complex projects while keeping things on time. Data Driven: Facts, data and insights guide your thinking and planning. A knack for digging into data to uncover what’s really happening and being able to share that clearly with others to influence action. Learn and Make an Impact: Always hungry to learn more and continually improve. Making a measurable impact is important. Computer Skills: Proficient in using Microsoft applications Word, Excel, PowerPoint, Outlook, and Teams. Required Qualifications
Bachelor’s degree in business or marketing preferred. 2+ years of professional experience packaged goods / CPG marketing or relevant business environment. Ability to handle multiple tasks simultaneously Strong data analysis and interpretation skills Strong written, verbal and presentation communication skills Ability to embrace change; willingness to be flexible Highly collaborative and comfortable with working with cross-functional teams and various levels of management. Preferred Qualifications
MBA 1-2 years of experience working directly with syndicated data sources (e.g. Circana (IRI), Nielsen) Working knowledge of GDSN and DAM platforms. Alignment With Core Values Of The Company
Respect & Value Our People Stay in Front of Challenge While Reducing Costs Delight Our Customers Food Quality & Safety Benefits
Bonus Potential Medical, Dental, Vision Insurance for full-time team members PTO (Vacation, Sick, and Holidays) for full-time team members 401K match Company paid disability and life insurance policies Paid maternity and parental leave Relocation package for out of state applicants Approach to Flexible Work
The majority of our roles are primarily located in one of our manufacturing facilities or in our corporate office in Idaho Falls, Idaho, offering us the ability to effectively collaborate, innovate, and develop the next leaders of Idahoan Foods. While we want to capitalize on purposeful in-person days, we also value flexibility and appreciate that it can mean something different to everyone based on your unique circumstances. That’s why at Idahoan we focus on meaningful conversations between you and your manager to identify what works best for the business, team, your role, and your personal needs. Within our manufacturing workforce, we follow our process for time off requests and working within our attendance policy. Those same elements apply outside of manufacturing, but your position may offer some additional flexibility to work remotely at times. Equal Opportunity
We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.
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