Status:
Full-time
Location:
Westmont, IL
We are looking for a seasoned, client-centric,
B2B-marketer
and coordinator – Marketing Coordinator interested in achieving the next step in their career within
technology consulting . A multi-faceted role, the position is perfect for a candidate who favors autonomy, is highly strategic, innovative, commercially minded, and keen to make their mark. You will be responsible for brainstorming, developing, and executing the marketing strategy for rSTAR, with a specific focus on
sales enablement, lead/demand generation, and Account-Based Marketing . The campaigns created and executed will differentiate rSTAR against the competition and make customers aware of the services and solutions we can offer them.
Key Responsibilities
Develop and manage brand building/demand generation activities for new and existing services across propositions, industries, and customers
Be comfortable creating, developing, and executing marketing plans which contain the following types of activities - events, web, social media, PR, document creation (brochures, whitepapers, datasheets, infographics), webinars, video
Streamline company materials and campaigns to ensure a consistent and concise message and brand standards
Ensure our brand positioning and messaging is strong and consistent across all marketing channels
Prepare and manage quarterly budgets for each campaign
Coordinate sales and marketing efforts to enhance brand awareness in both existing, new and target customers to drive revenue growth
Analyze market trends, potential client behavior and analyst views - then translate into key messages and marketing activities aligned to specific company offers
Set, monitor and report on campaign objectives and progress
Find opportunities to reach new market segments and expand share of wallet in existing customers
Develop strong relationships with Strategic Sales, Consultancy, Propositions, and cross sector leadership teams to make sure propositions and Account Based
Maintain accurate Salesforce data as well as list segmentation of key clients to produce effective campaigns.
Use Salesforce to produce dashboards, reports and track inbound leads.
Provide graphic design for digital marketing assets including web content, collateral, sell sheets and webinars
Contribute to content development and coordination.
Manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. Design and execute digital marketing materials and advertising campaigns that are visually compelling, effective and timely
Manage website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant
Manage Facebook, Instagram, and other social media posts
and respond to followers
Support the company by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
Plan and organize all team events, take photos, and then market on social media
Own the digital advertising program
Develop and track key KPIs, metrics, and campaign ROI
Required qualifications
Minimum of 5 years of progressively responsible marketing & communications experience is required
Bachelor's degree in business administration, marketing, communications, or a related field
With a minimum of 3 years’ experience working within a B2B marketing setting
Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
#J-18808-Ljbffr
Full-time
Location:
Westmont, IL
We are looking for a seasoned, client-centric,
B2B-marketer
and coordinator – Marketing Coordinator interested in achieving the next step in their career within
technology consulting . A multi-faceted role, the position is perfect for a candidate who favors autonomy, is highly strategic, innovative, commercially minded, and keen to make their mark. You will be responsible for brainstorming, developing, and executing the marketing strategy for rSTAR, with a specific focus on
sales enablement, lead/demand generation, and Account-Based Marketing . The campaigns created and executed will differentiate rSTAR against the competition and make customers aware of the services and solutions we can offer them.
Key Responsibilities
Develop and manage brand building/demand generation activities for new and existing services across propositions, industries, and customers
Be comfortable creating, developing, and executing marketing plans which contain the following types of activities - events, web, social media, PR, document creation (brochures, whitepapers, datasheets, infographics), webinars, video
Streamline company materials and campaigns to ensure a consistent and concise message and brand standards
Ensure our brand positioning and messaging is strong and consistent across all marketing channels
Prepare and manage quarterly budgets for each campaign
Coordinate sales and marketing efforts to enhance brand awareness in both existing, new and target customers to drive revenue growth
Analyze market trends, potential client behavior and analyst views - then translate into key messages and marketing activities aligned to specific company offers
Set, monitor and report on campaign objectives and progress
Find opportunities to reach new market segments and expand share of wallet in existing customers
Develop strong relationships with Strategic Sales, Consultancy, Propositions, and cross sector leadership teams to make sure propositions and Account Based
Maintain accurate Salesforce data as well as list segmentation of key clients to produce effective campaigns.
Use Salesforce to produce dashboards, reports and track inbound leads.
Provide graphic design for digital marketing assets including web content, collateral, sell sheets and webinars
Contribute to content development and coordination.
Manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. Design and execute digital marketing materials and advertising campaigns that are visually compelling, effective and timely
Manage website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant
Manage Facebook, Instagram, and other social media posts
and respond to followers
Support the company by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth
Plan and organize all team events, take photos, and then market on social media
Own the digital advertising program
Develop and track key KPIs, metrics, and campaign ROI
Required qualifications
Minimum of 5 years of progressively responsible marketing & communications experience is required
Bachelor's degree in business administration, marketing, communications, or a related field
With a minimum of 3 years’ experience working within a B2B marketing setting
Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
#J-18808-Ljbffr