eCommerce Marketing Manager - Creative Leadership - Columbus, Ohio
The Wasserstrom Company, Columbus, Ohio, United States, 43224
Job Details
The Wasserstrom Company is the leading Food Service Distributor in the nation. Established in 1902, we are a family owned company with our headquarters in Columbus, OH. We currently have an open opportunity for an eCommerce Marketing Manager who is responsible for: paid media, search marketing, email marketing, social media, and performance analytics. The ideal candidate has a strong background in digital marketing within an e-commerce environment, with a proven track record of managing campaigns end-to-end and delivering measurable results. This position requires a blend of analytical thinking, creativity, and cross-functional collaboration to grow the e-commerce business.
Responsibilities People Management
Supervise associates within the ECOM/Marketing department
Provide direction to associates on assigned tasks and procedures
Provide training and performance feedback
Conduct associate check-ins; responsible for achievement of goals and objectives
Complete other supervisory tasks as needed
Process Management
Domain expert for eCommerce from ideation through implementation
Develop ecommerce marketing campaigns
Wireframe new pages for Wasserstrom.com
Manage department and co-op marketing budgets
Develop and implement an ecommerce marketing calendar
Review Google Analytics results and make recommendations for improvement
Create lead generation opportunities for sales teams
Collaborate with marketing associates, and other internal stakeholders for alignment
Works with vendors to achieve results
Other duties as required
Education and Experience
5+ years related experience and/or training
Bachelor’s degree in Marketing, Business, Communications or a related field is required
Other Skills And Abilities
Proficient computer skills; ability to use MS Office Suite, including Outlook
Technical ability to learn and use a variety of social media and user experience platforms for creative and marketing spend efforts.
Communicates well with others; speaks and writes clearly; asks for and offers help when needed
Interpersonal; resolves questions and concerns in a professional manner; maintains confidentiality
Detail oriented; meets quality standards and demonstrates accuracy and thoroughness
Organized; completes work in a timely manner; able to prioritize and meet deadlines
Problem-solver; gathers and analyzes information skillfully and generates suggestions for improving work
Capable of working independently and as a member of a team; contributes to building a positive team spirit
Technically proficient in relevant ecommerce knowledge bases and technologies such as page tagging, content management systems, web platforms and analytics
Google Analytics certified (preferred)
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Responsibilities People Management
Supervise associates within the ECOM/Marketing department
Provide direction to associates on assigned tasks and procedures
Provide training and performance feedback
Conduct associate check-ins; responsible for achievement of goals and objectives
Complete other supervisory tasks as needed
Process Management
Domain expert for eCommerce from ideation through implementation
Develop ecommerce marketing campaigns
Wireframe new pages for Wasserstrom.com
Manage department and co-op marketing budgets
Develop and implement an ecommerce marketing calendar
Review Google Analytics results and make recommendations for improvement
Create lead generation opportunities for sales teams
Collaborate with marketing associates, and other internal stakeholders for alignment
Works with vendors to achieve results
Other duties as required
Education and Experience
5+ years related experience and/or training
Bachelor’s degree in Marketing, Business, Communications or a related field is required
Other Skills And Abilities
Proficient computer skills; ability to use MS Office Suite, including Outlook
Technical ability to learn and use a variety of social media and user experience platforms for creative and marketing spend efforts.
Communicates well with others; speaks and writes clearly; asks for and offers help when needed
Interpersonal; resolves questions and concerns in a professional manner; maintains confidentiality
Detail oriented; meets quality standards and demonstrates accuracy and thoroughness
Organized; completes work in a timely manner; able to prioritize and meet deadlines
Problem-solver; gathers and analyzes information skillfully and generates suggestions for improving work
Capable of working independently and as a member of a team; contributes to building a positive team spirit
Technically proficient in relevant ecommerce knowledge bases and technologies such as page tagging, content management systems, web platforms and analytics
Google Analytics certified (preferred)
#J-18808-Ljbffr