Genentech
The Position
We are seeking a Senior Customer Marketer to deliver the Marketing Vision, primarily focused on Patient marketing across the Ophthalmology franchise. You will join the team supporting Direct to Consumer (DTC) campaigns focused on maximizing the launch of new products and delivering a best-in-class experience for patients. You will play a key role in orchestrating omnichannel patient experiences spanning the MS treatment journey, pioneering new channels and tactics, delivering personalized patient experiences, and optimizing the patient journey through advanced TV and digital engagement strategies.
Why Genentech We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers to health systems to prescribers to patients. Marketers are masterful storytellers, accountable for informing positioning with an insight-driven marketing strategy, delivering simple, compelling customer-led content, and designing outstanding integrated experiences in partnership with networked teams. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations and fuel tomorrow’s breakthroughs.
Key Job Responsibilities
Strategy
Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
Supports tailored and actionable omnichannel customer engagement, leveraging customer insights including journeys, personas, market/competitor insights and other data needed, collaborating with the Customer Marketer Lead
Content
Responsible for planning and executing seamless, well-integrated marketing campaigns with tailored omnichannel engagement plans across multiple platforms and channels
Oversees the design and creation of core materials with Agencies of Record, websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies, incorporating post-Promotion Review Committee edits and adjustments
Supports field deployment through communication, training and feedback loops
Hypothesizes and conducts experiments for creative content iteration to drive excellence in content creation and deployment
Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive outcomes
Manages media agencies, supports customer-specific tactical planning and monitors go-lives/trafficking
Identifies key internal network partners and facilitates cross-marketing and field alignment to ensure optimal deployment of campaigns
Contributes to initiatives with broader organizational impact across the 1Marketing Function and CMG outcomes
Pursues continuous professional development in content strategy, creation and execution
People
Works with other Customer Marketers to make decisions aligned with the full product value proposition, customer positioning, and Squad priorities
Helps mentor and coach Associate Customer Marketers and Customer Marketers
Demonstrates Proficiency
Senior Customer Marketers perform at a proficient level across competencies
Customer Understanding
Competitive Value Creation
Strategy Development
Integrated Campaign Development
Content Development & Approval
Execution Readiness
Delivery & Optimization Across Channels
Measurement & Iteration
Project & Vendor Management
Minimum Candidate Qualifications & Experience
Bachelor’s degree
Two years of marketing experience or one year of marketing experience and an MBA
Five years minimum work experience, with at least 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate degree preferred
Marketing experience in relevant industries
Experience in omnichannel marketing including field
Experience in managed care, pharmaceutical or biotech customer engagement
Experience creating customer strategies, plans and tactics that strengthen market positioning and drive outcomes
Experience managing agency partners and developing agency briefs
Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing
Some experience with direct-to-patient marketing, patient advocacy or patient support programs
Location
Based in South San Francisco, CA with a hybrid schedule on campus 3 days per week
Relocation assistance is not available for this posting
Roche Operating Principles
Put Patients First: act as if patients are in the room and do what’s best for them
Follow the science: seek answers through experiments, data and debate, and act on facts
Act as one team: care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: seek diverse perspectives and challenge self and others
Accelerate learning: push to learn new things and share successes and failures
Simplify radically: reduce complexity and accomplish more with less
Make impact now: take accountability to deliver value quickly
Think long term: choose actions today that benefit future generations
Compensation and Benefits The expected salary range for this position based on the primary location in California is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits described here.
Notice and Accessibility Genentech is an equal opportunity employer. It is our policy to employ, promote, and treat employees and applicants on the basis of merit, qualifications, and competence. The company prohibits unlawful discrimination, including but not limited to protected veteran status and individuals with disabilities, and complies with all applicable laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form.
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Why Genentech We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Position The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers to health systems to prescribers to patients. Marketers are masterful storytellers, accountable for informing positioning with an insight-driven marketing strategy, delivering simple, compelling customer-led content, and designing outstanding integrated experiences in partnership with networked teams. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations and fuel tomorrow’s breakthroughs.
Key Job Responsibilities
Strategy
Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
Supports tailored and actionable omnichannel customer engagement, leveraging customer insights including journeys, personas, market/competitor insights and other data needed, collaborating with the Customer Marketer Lead
Content
Responsible for planning and executing seamless, well-integrated marketing campaigns with tailored omnichannel engagement plans across multiple platforms and channels
Oversees the design and creation of core materials with Agencies of Record, websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies, incorporating post-Promotion Review Committee edits and adjustments
Supports field deployment through communication, training and feedback loops
Hypothesizes and conducts experiments for creative content iteration to drive excellence in content creation and deployment
Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive outcomes
Manages media agencies, supports customer-specific tactical planning and monitors go-lives/trafficking
Identifies key internal network partners and facilitates cross-marketing and field alignment to ensure optimal deployment of campaigns
Contributes to initiatives with broader organizational impact across the 1Marketing Function and CMG outcomes
Pursues continuous professional development in content strategy, creation and execution
People
Works with other Customer Marketers to make decisions aligned with the full product value proposition, customer positioning, and Squad priorities
Helps mentor and coach Associate Customer Marketers and Customer Marketers
Demonstrates Proficiency
Senior Customer Marketers perform at a proficient level across competencies
Customer Understanding
Competitive Value Creation
Strategy Development
Integrated Campaign Development
Content Development & Approval
Execution Readiness
Delivery & Optimization Across Channels
Measurement & Iteration
Project & Vendor Management
Minimum Candidate Qualifications & Experience
Bachelor’s degree
Two years of marketing experience or one year of marketing experience and an MBA
Five years minimum work experience, with at least 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
Additional Desired Candidate Qualifications & Experience
MBA or other related graduate degree preferred
Marketing experience in relevant industries
Experience in omnichannel marketing including field
Experience in managed care, pharmaceutical or biotech customer engagement
Experience creating customer strategies, plans and tactics that strengthen market positioning and drive outcomes
Experience managing agency partners and developing agency briefs
Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing
Some experience with direct-to-patient marketing, patient advocacy or patient support programs
Location
Based in South San Francisco, CA with a hybrid schedule on campus 3 days per week
Relocation assistance is not available for this posting
Roche Operating Principles
Put Patients First: act as if patients are in the room and do what’s best for them
Follow the science: seek answers through experiments, data and debate, and act on facts
Act as one team: care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: seek diverse perspectives and challenge self and others
Accelerate learning: push to learn new things and share successes and failures
Simplify radically: reduce complexity and accomplish more with less
Make impact now: take accountability to deliver value quickly
Think long term: choose actions today that benefit future generations
Compensation and Benefits The expected salary range for this position based on the primary location in California is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits described here.
Notice and Accessibility Genentech is an equal opportunity employer. It is our policy to employ, promote, and treat employees and applicants on the basis of merit, qualifications, and competence. The company prohibits unlawful discrimination, including but not limited to protected veteran status and individuals with disabilities, and complies with all applicable laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form.
#J-18808-Ljbffr