Coca-Cola HBC
Senior Director II, Customer Marketing East Region
Coca-Cola HBC, Atlanta, Georgia, United States, 30383
Senior Director II, Customer Marketing is the Chief Marketing Officer for the East Region and a transformative marketing executive serving as the face of Coca‑Cola marketing to our largest and most strategic customers. This elevated customer‑facing role not only leads and inspires a high‑performing team but is deeply entrenched in the customer landscape, driving marketing strategy that delivers measurable impact and industry leadership. As a member of the East Region Leadership Team, this executive partners closely with sales, commercial, and area marketing to craft and execute a unified vision that strengthens customer relationships and business growth.
What You’ll Do for Us: Strategic Leadership & CMO Influence
Act as the principal marketing executive for the East Region, guiding the strategic marketing direction, brand presence, and commercial agenda for Coca‑Cola across all customer channels.
Serve as the senior‑most face of Coca‑Cola marketing to customers, especially at the C‑suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
Provide visionary leadership and subject matter expertise on emerging marketing trends, digital transformation, and next‑generation consumer engagement across the system.
Customer Engagement & Account Impact
Deeply engage with the region’s largest customers, leveraging marketing acumen, insights, and influencing skills to shape mutually beneficial strategies.
Negotiate marketing investment and partnership models at the senior executive level, maximizing Coca‑Cola’s presence, efficiency, and ROI in customer marketing initiatives.
People Leadership & Team Development
Develop, inspire, and advance a diverse high‑performance marketing organization. Foster a culture of innovation, accountability, and continuous learning.
Mentor future marketing leaders, ensuring the team remains best‑in‑class in digital fluency, customer experience, and modern marketing approaches.
Marketing Innovation & Execution
Lead the creation and execution of forward‑thinking marketing programs, incorporating digital, omnichannel, and experiential strategies.
Champion the adoption of new technologies, tools, and analytics that drive customer loyalty, brand love, and sales lift.
System Knowledge & Influence
Collaborate cross‑functionally within the Coke system—working with area marketing, bottlers, and commercial leaders to ensure alignment, scalability, and excellence in all initiatives for the East Region.
Represent Coca‑Cola marketing in industry forums and key customer events, cementing the brand’s thought leadership and strategic intent.
Qualifications
10+ years of progressive marketing leadership experience, ideally within foodservice, beverage, or related industries.
Proven track record of influencing C‑suite stakeholders and senior customers.
Expertise in digital marketing, brand strategy, and customer marketing.
Demonstrated success in building, developing, and inspiring high‑performing teams.
Strong analytical, negotiation, and communication skills.
What Success Looks Like
Coca‑Cola is regarded as the marketing partner of choice by key strategic customers.
The region consistently exceeds marketing‑driven revenue goals and customer loyalty metrics.
The team is empowered, engaged, and future‑ready, embodying best‑in‑class marketing and digital expertise.
This is an executive‑level opportunity for a dynamic marketing leader to set vision, create impact, and elevate Coca‑Cola’s brand and customer partnerships across the East Region.
Skills: Influencing
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What You’ll Do for Us: Strategic Leadership & CMO Influence
Act as the principal marketing executive for the East Region, guiding the strategic marketing direction, brand presence, and commercial agenda for Coca‑Cola across all customer channels.
Serve as the senior‑most face of Coca‑Cola marketing to customers, especially at the C‑suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
Provide visionary leadership and subject matter expertise on emerging marketing trends, digital transformation, and next‑generation consumer engagement across the system.
Customer Engagement & Account Impact
Deeply engage with the region’s largest customers, leveraging marketing acumen, insights, and influencing skills to shape mutually beneficial strategies.
Negotiate marketing investment and partnership models at the senior executive level, maximizing Coca‑Cola’s presence, efficiency, and ROI in customer marketing initiatives.
People Leadership & Team Development
Develop, inspire, and advance a diverse high‑performance marketing organization. Foster a culture of innovation, accountability, and continuous learning.
Mentor future marketing leaders, ensuring the team remains best‑in‑class in digital fluency, customer experience, and modern marketing approaches.
Marketing Innovation & Execution
Lead the creation and execution of forward‑thinking marketing programs, incorporating digital, omnichannel, and experiential strategies.
Champion the adoption of new technologies, tools, and analytics that drive customer loyalty, brand love, and sales lift.
System Knowledge & Influence
Collaborate cross‑functionally within the Coke system—working with area marketing, bottlers, and commercial leaders to ensure alignment, scalability, and excellence in all initiatives for the East Region.
Represent Coca‑Cola marketing in industry forums and key customer events, cementing the brand’s thought leadership and strategic intent.
Qualifications
10+ years of progressive marketing leadership experience, ideally within foodservice, beverage, or related industries.
Proven track record of influencing C‑suite stakeholders and senior customers.
Expertise in digital marketing, brand strategy, and customer marketing.
Demonstrated success in building, developing, and inspiring high‑performing teams.
Strong analytical, negotiation, and communication skills.
What Success Looks Like
Coca‑Cola is regarded as the marketing partner of choice by key strategic customers.
The region consistently exceeds marketing‑driven revenue goals and customer loyalty metrics.
The team is empowered, engaged, and future‑ready, embodying best‑in‑class marketing and digital expertise.
This is an executive‑level opportunity for a dynamic marketing leader to set vision, create impact, and elevate Coca‑Cola’s brand and customer partnerships across the East Region.
Skills: Influencing
#J-18808-Ljbffr