Sony Corporation
is seeking a Senior Specialist, Influencer & Social Media to support the planning, execution, and optimization of social and influencer programs for the @Sony brand channels. This role will help program and create social-first content, support influencer activations from briefing through launch, and implement testing scenarios while collecting and analyzing performance data. The Senior Specialist will collaborate closely with the SCA Brand Development team and cross-functional partners across a wide range of social and influencer initiatives.This is a unique opportunity for a role that oversees multiple parts of the influencer and social landscape, including end-to-end influencer activations, hands-on management of social channels, and the creation of original, platform-native content. The ideal candidate is passionate about influencer marketing and social media, thrives in a collaborative environment, and is comfortable proactively pitching new ideas, conducting influencer outreach, and identifying new opportunities to drive innovative, results-focused growth across channels.**JOB RESPONSIBILITIES** * Proactively identify and source new influencer talent that aligns with Sony’s brand pillars, including film, television, music, anime, gaming, and technology.* Build and manage relationships with Influencers and their representatives, serving as a day-to-day point of contact throughout each activation.* Act as a lead for day-to-day management of designated sub social channels on Instagram, TikTok, and YouTube, including content planning, publishing, and performance optimization.* Partner closely with Legal, Brand, and internal stakeholders to route influencer concepts, contracts, and content through approval workflows.* Coordinate with Sony operating companies to align on cross-brand opportunities and ensure influencer activations support broader business and IP priorities.* Track influencer deliverables, timelines, and performance to ensure campaigns launch on time and meet objectives.* Report on influencer and social content performance to help inform future strategy and creative decisions.* Brainstorm, concept, and create social-first content from start to finish, including ideation, execution, and post-launch optimization.* Collaborate with the content team to support programming calendars and ensure content aligns with channel strategy and posting cadence.* Assist in developing platform-specific content ideas that reflect current trends while staying true to Sony’s brand voice.* Support day-to-day content execution across Sony’s social channels, including short-form video, static posts, and reactive content.* Be on the pulse of social conversation & find opportunities to make social media channels stand out.* Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined aboveDevelop clear and compelling creative briefs for influencers, outlining concepts, deliverables, timelines, and platform requirements. **Your qualifications and experience should include:****QUALIFICATIONS FOR POSITION** Minimum 4+ years of digital marketing, social media, and Influencer marketing experience at a creative agency or in-house brand.Experience leading influencer outreach and pitching creative concepts while serving as a key point of communication with internal stakeholders, influencer teams, and external partners across various levels of the organization. Working knowledge of social network tools, Working knowledge of Adobe Photoshop and Adobe Premiere. Demonstrated ability to independently manage projects from brief to execution with minimal oversight. Ability to think creatively while also executing against clear goals, timelines, and deliverables.Experience working with multiple stakeholders and balancing feedback while keeping projects moving forward. Strong experience in editorial writing. Direct experience and understanding of the landscape of social media platforms and their respective communities. Project management, time management, and organizational skills. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology”.**Benefits:** SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.**What we offer you:** Employee assistance plan and comprehensive behavioral health benefitsFertility benefits, including surrogacy, and adoption assistance programsVoluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance Education assistance and student loan programs*The anticipated annual base salary for this position is $95,000 to $110,000. In addition to the annual base salary, this role has an annual bonus target of 10%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.*# **Purpose**Fill the world with emotion, through the power of creativity and technology.# **Values****Dreams & Curiosity**Pioneer the future with dreams and curiosity.**Diversity**Pursue the creation of the very best by harnessing diversity and varying viewpoints.**Integrity & Sincerity**Earn the trust for the Sony brand through ethical and responsible conduct.**Sustainability**Fulfill our stakeholder responsibilities through disciplined business practices.
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