Data Freelance Hub
Senior Manager - Global Marketing Analytics
Data Freelance Hub, Los Angeles, California, United States, 90079
Senior Manager – Global Marketing Analytics. 6‑month onsite contract, $70/hr, Los Angeles or New York. W2 contractor, 40 hrs/week.
Position Overview The successful candidate will lead advanced analysis, experimentation, and insight development that shape campaign strategies, creative execution, and media planning across key markets.
Responsibilities
Lead the development and execution of impactful deliverables with data‑driven insights that inform strategic decision‑making across creative, technical, and business stakeholders.
Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy.
Drive complex, high‑impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic.
Leverage analytics tools to conduct in‑depth multi‑platform performance deep dives and extract strategic learnings from digital creative testing across platforms.
Monitor real‑time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy.
Qualifications
6+ years of experience in a highly analytical, data‑driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking).
At least 2 years of experience within a major studio, streaming platform, or theatrical marketing agency.
Bachelor’s degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field (preferred).
Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets.
Strong background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization.
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders.
Excellent communication skills and ability to synthesize complex information for non‑technical audiences.
Strong project management skills, experience overseeing vendor relationships and insight delivery timelines.
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics.
Hands‑on experience with audience intelligence and social listening tools (Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr).
Advanced expertise with data visualization tools (Tableau, Looker, Google Data Studio, PowerBI).
Experienced in collecting social and search data, and leading market research or consumer insights initiatives, especially within the theatrical space (preferred).
Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign effectiveness studies (preferred).
Passion for storytelling through data and a desire to influence how entertainment reaches and resonates with global audiences.
Work Details Location: Los Angeles, CA 90038 or New York, NY 10036 – onsite. Shift: 9 am – 6 pm. Employment type: W2 contractor. Benefits: Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL.
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Position Overview The successful candidate will lead advanced analysis, experimentation, and insight development that shape campaign strategies, creative execution, and media planning across key markets.
Responsibilities
Lead the development and execution of impactful deliverables with data‑driven insights that inform strategic decision‑making across creative, technical, and business stakeholders.
Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy.
Drive complex, high‑impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic.
Leverage analytics tools to conduct in‑depth multi‑platform performance deep dives and extract strategic learnings from digital creative testing across platforms.
Monitor real‑time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy.
Qualifications
6+ years of experience in a highly analytical, data‑driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking).
At least 2 years of experience within a major studio, streaming platform, or theatrical marketing agency.
Bachelor’s degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field (preferred).
Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets.
Strong background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization.
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders.
Excellent communication skills and ability to synthesize complex information for non‑technical audiences.
Strong project management skills, experience overseeing vendor relationships and insight delivery timelines.
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics.
Hands‑on experience with audience intelligence and social listening tools (Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr).
Advanced expertise with data visualization tools (Tableau, Looker, Google Data Studio, PowerBI).
Experienced in collecting social and search data, and leading market research or consumer insights initiatives, especially within the theatrical space (preferred).
Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign effectiveness studies (preferred).
Passion for storytelling through data and a desire to influence how entertainment reaches and resonates with global audiences.
Work Details Location: Los Angeles, CA 90038 or New York, NY 10036 – onsite. Shift: 9 am – 6 pm. Employment type: W2 contractor. Benefits: Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL.
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