Innovation Associate Brand Manager
Nestlé Health Science, Bridgewater, Massachusetts, us, 02324
Overview
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases. We bring our best for better lives, encourage fresh, diverse views, and support growth and development with opportunities to learn from colleagues around the globe. Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. POSITION OVERVIEW:
As an Innovation Associate Brand Manager, you are responsible for longer-term brand growth (3+ years), focusing on new brand/category whitespace, business models and technology, specifically for brands like Vital Proteins, Carnation Breakfast Essentials, and Garden of Life. You will build a pipeline of innovation and identify opportunities to incorporate into Market Business Strategy. KEY RESPONSIBILITIES
Develop a deep understanding of the brand’s consumer — demographics, psychographics, occasions, path to purchase, and behavioral drivers — through data and research to prioritize growth opportunities. Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs. Develop a deep understanding of the brand’s consumer and identify universal truths to drive relevant innovation. Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; build compelling stories to rally internal teams and customers. Identify and address knowledge gaps in consumer, brand, product, business, and marketplace to build a learning plan with Shopper Marketing and Consumer Market Research. Provide end-to-end cross-functional leadership to drive an optimized portfolio and value chain. Explore and incorporate new approaches to brand innovation, including new business models, distribution strategies, licensing agreements, and strategic partnerships. Generate concepts, validate with consumers, and assess on key criteria to identify winning platforms for the long-term portfolio pipeline. Ensure the 3-year strategic plan is an end-to-end business strategy that meets operational and supply needs. Facilitate periodic review of the long-term plan against market realities and business performance to identify gaps and opportunities for growth and value unlock. Manage end-to-end brand projects to activate key consumer insights in relevant strategy and innovation activities. Build business plans and lead commercialization for new product opportunities with cross-functional teams. Develop and manage new product and program handoffs for established partners to ensure a smooth launch process. EXPERIENCE AND EDUCATION REQUIREMENTS
Bachelor’s Degree in Marketing or related business field; or equivalent experience. MBA is preferred. At least 3 years of experience in product or brand management preferred. Must be comfortable with an estimated 10% annual travel. Knowledge of budget control methods, policies, and procedures. SKILLS
Strong negotiation and relationship-building skills. Strong research and strategic analysis skills. Ability to work independently, autonomously, and adapt quickly to change to deliver results. Strong problem-solving and decision-making skills. Excellent communication (verbal and written) and interpersonal skills. Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet deadlines. Proficient in Microsoft Office Applications. Demonstrated ability to drive cross-functional teams to deliver on brand goals. Experience developing strategic plans, such as campaigns or commercialization strategies. This position will be either a remote or hybrid role based on geographic location. Strong preference given to applicants within commuting distance of Bridgewater, New Jersey. The approximate pay range for this position is $110,000 to $130,000. Final compensation may vary based on knowledge, skills, abilities, and geographic location. Nestlé offers incentives and a competitive total rewards package, including a 401k with company match, healthcare coverage, and other benefits. Learn more at About Us | Nestlé Careers (nestlejobs.com). Equal Opportunity and Inclusion
It is our business imperative to remain an inclusive workplace. Nestlé is an equal employment opportunity employer. All applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. If accommodations are needed during the recruitment process, contact accommodations@nestle.com or dial 711 and provide the operator number 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy. Job Requisition: 385094 | #Salaried
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At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases. We bring our best for better lives, encourage fresh, diverse views, and support growth and development with opportunities to learn from colleagues around the globe. Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. POSITION OVERVIEW:
As an Innovation Associate Brand Manager, you are responsible for longer-term brand growth (3+ years), focusing on new brand/category whitespace, business models and technology, specifically for brands like Vital Proteins, Carnation Breakfast Essentials, and Garden of Life. You will build a pipeline of innovation and identify opportunities to incorporate into Market Business Strategy. KEY RESPONSIBILITIES
Develop a deep understanding of the brand’s consumer — demographics, psychographics, occasions, path to purchase, and behavioral drivers — through data and research to prioritize growth opportunities. Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs. Develop a deep understanding of the brand’s consumer and identify universal truths to drive relevant innovation. Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; build compelling stories to rally internal teams and customers. Identify and address knowledge gaps in consumer, brand, product, business, and marketplace to build a learning plan with Shopper Marketing and Consumer Market Research. Provide end-to-end cross-functional leadership to drive an optimized portfolio and value chain. Explore and incorporate new approaches to brand innovation, including new business models, distribution strategies, licensing agreements, and strategic partnerships. Generate concepts, validate with consumers, and assess on key criteria to identify winning platforms for the long-term portfolio pipeline. Ensure the 3-year strategic plan is an end-to-end business strategy that meets operational and supply needs. Facilitate periodic review of the long-term plan against market realities and business performance to identify gaps and opportunities for growth and value unlock. Manage end-to-end brand projects to activate key consumer insights in relevant strategy and innovation activities. Build business plans and lead commercialization for new product opportunities with cross-functional teams. Develop and manage new product and program handoffs for established partners to ensure a smooth launch process. EXPERIENCE AND EDUCATION REQUIREMENTS
Bachelor’s Degree in Marketing or related business field; or equivalent experience. MBA is preferred. At least 3 years of experience in product or brand management preferred. Must be comfortable with an estimated 10% annual travel. Knowledge of budget control methods, policies, and procedures. SKILLS
Strong negotiation and relationship-building skills. Strong research and strategic analysis skills. Ability to work independently, autonomously, and adapt quickly to change to deliver results. Strong problem-solving and decision-making skills. Excellent communication (verbal and written) and interpersonal skills. Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet deadlines. Proficient in Microsoft Office Applications. Demonstrated ability to drive cross-functional teams to deliver on brand goals. Experience developing strategic plans, such as campaigns or commercialization strategies. This position will be either a remote or hybrid role based on geographic location. Strong preference given to applicants within commuting distance of Bridgewater, New Jersey. The approximate pay range for this position is $110,000 to $130,000. Final compensation may vary based on knowledge, skills, abilities, and geographic location. Nestlé offers incentives and a competitive total rewards package, including a 401k with company match, healthcare coverage, and other benefits. Learn more at About Us | Nestlé Careers (nestlejobs.com). Equal Opportunity and Inclusion
It is our business imperative to remain an inclusive workplace. Nestlé is an equal employment opportunity employer. All applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. If accommodations are needed during the recruitment process, contact accommodations@nestle.com or dial 711 and provide the operator number 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy. Job Requisition: 385094 | #Salaried
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