Overview
Ecommerce Content Producer
Talento has partnered with a Miami based company on an Ecommerce Content Producer role. This incumbent is responsible for building, launching, and optimizing promotional and personalized content across a high-traffic ecommerce website. This role brings digital merchandising strategies to life by translating marketing initiatives, product launches, and brand moments into engaging front-end experiences that drive user engagement and conversion across all devices. This position owns the day-to-day execution, maintenance, and optimization of onsite content, ensuring experiences are visually compelling, technically sound, accessible, and aligned with business objectives. The role combines hands-on front-end production with collaboration across marketing, creative, analytics, and technology teams. Responsibilities
Produce and deploy front-end ecommerce content supporting promotions, sales campaigns, announcements, and brand initiatives. Execute personalization initiatives by developing and implementing audience segments, targeting rules, and decision logic informed by analytics and business priorities. Build and maintain onsite experiences using HTML, CSS, and JavaScript within content management and experimentation platforms. Translate creative mockups, wireframes, and concepts into accurate, high-quality front-end implementations. Maintain and optimize existing site content to ensure accuracy, performance, accessibility, and consistency. Manage multiple concurrent campaigns while meeting deadlines and quality standards. Conduct quality assurance testing across browsers, devices, and operating systems; troubleshoot issues independently or partner with technical teams as needed. Collaborate cross-functionally with marketing, brand, ecommerce, analytics, and technology teams to ensure content aligns with brand guidelines, best practices, and compliance requirements. Ensure all onsite content and campaigns are properly tagged for reporting, analytics, and experimentation. Incorporate insights from A/B testing, user behavior, and performance data to continuously improve onsite experiences. Support additional projects and initiatives as assigned. Requirements
Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field, or equivalent practical experience. 3+ years of experience in ecommerce content production, front-end web development, digital merchandising, or digital marketing. Strong working knowledge of HTML, CSS, and JavaScript. Hands-on experience with content management systems (CMS) and ecommerce or personalization platforms. Familiarity with CRM, marketing automation, personalization, or experimentation tools preferred. Experience supporting mobile-first or mobile commerce experiences is nice to have. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Excellent attention to detail with strong problem-solving and organizational skills. Comfortable collaborating with both technical and non-technical stakeholders. Ability to clearly communicate technical concepts to cross-functional partners.
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Ecommerce Content Producer
Talento has partnered with a Miami based company on an Ecommerce Content Producer role. This incumbent is responsible for building, launching, and optimizing promotional and personalized content across a high-traffic ecommerce website. This role brings digital merchandising strategies to life by translating marketing initiatives, product launches, and brand moments into engaging front-end experiences that drive user engagement and conversion across all devices. This position owns the day-to-day execution, maintenance, and optimization of onsite content, ensuring experiences are visually compelling, technically sound, accessible, and aligned with business objectives. The role combines hands-on front-end production with collaboration across marketing, creative, analytics, and technology teams. Responsibilities
Produce and deploy front-end ecommerce content supporting promotions, sales campaigns, announcements, and brand initiatives. Execute personalization initiatives by developing and implementing audience segments, targeting rules, and decision logic informed by analytics and business priorities. Build and maintain onsite experiences using HTML, CSS, and JavaScript within content management and experimentation platforms. Translate creative mockups, wireframes, and concepts into accurate, high-quality front-end implementations. Maintain and optimize existing site content to ensure accuracy, performance, accessibility, and consistency. Manage multiple concurrent campaigns while meeting deadlines and quality standards. Conduct quality assurance testing across browsers, devices, and operating systems; troubleshoot issues independently or partner with technical teams as needed. Collaborate cross-functionally with marketing, brand, ecommerce, analytics, and technology teams to ensure content aligns with brand guidelines, best practices, and compliance requirements. Ensure all onsite content and campaigns are properly tagged for reporting, analytics, and experimentation. Incorporate insights from A/B testing, user behavior, and performance data to continuously improve onsite experiences. Support additional projects and initiatives as assigned. Requirements
Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field, or equivalent practical experience. 3+ years of experience in ecommerce content production, front-end web development, digital merchandising, or digital marketing. Strong working knowledge of HTML, CSS, and JavaScript. Hands-on experience with content management systems (CMS) and ecommerce or personalization platforms. Familiarity with CRM, marketing automation, personalization, or experimentation tools preferred. Experience supporting mobile-first or mobile commerce experiences is nice to have. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Excellent attention to detail with strong problem-solving and organizational skills. Comfortable collaborating with both technical and non-technical stakeholders. Ability to clearly communicate technical concepts to cross-functional partners.
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