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Coca-Cola HBC

Senior Director, Dispensed Innovation

Coca-Cola HBC, Atlanta

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Senior Director, Dispensed Innovation

Senior Director, Dispensed Innovation will serve as a strategic people leader responsible for shaping and advancing the FSOP innovation pipeline while leading a high-performing team. This role requires strong leadership, cross‑functional influence, and the ability to set a compelling long‑term vision for dispensed innovation across FSOP initiatives. The leader will guide a team of innovation experts, ensuring alignment with category, brand, commercial, customer, and operational teams. The role is accountable for prioritizing and advancing product and package innovation that drives growth, meets customer needs, and accelerates FSOP innovation delivery. It requires agility and the ability to shift focus based on the work that matters most.

What You’ll Do for Us

FSOP Innovation

  • Champion FSOP voice of customer and proper translation of brand innovation strategies across foodservice/on premise channels.
  • Use data and insights to identify trends to support innovation strategy.
  • Partner with the category teams and key cross‑functional stakeholders on product/package innovation (scalable & customer specific).
  • Serve as the innovation SME with the customer teams including code 10/5s.

Team Leadership

  • Lead, coach, and develop a team of Directors within Dispensed Innovation, fostering high performance, collaboration, and accountability.
  • Set team priorities, establish clear objectives, and provide ongoing direction aligned to the FSOP Innovation and Freestyle commercialization strategies.
  • Build and sustain a culture of innovation, empowerment, and continuous improvement.
  • Ensure team alignment across key functions including category management, brand teams, commercial leadership, and customer teams.

Qualifications & Requirements

  • Bachelor’s degree in Marketing, Business, or another related field.
  • 7+ years of experience, preferably in the consumer goods/beverages industryli>
  • Leadership and experience working in Foodservice/On Premise channels.
  • Experience in brand and category management.
  • Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity.
  • Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
  • People leadership/management – specifically, leading teams and influencing multiple stakeholders with different priorities.
  • Strong track record of leadership across cross‑functional teams.

What We Can Do For You

  • Leadership Development: Our Company’s purpose clearly speaks to the importance of leadership. We feel everyone has potential to be a great leader at Coca-Cola and have set the bar high.
  • Total Rewards: Our benefits, called Total Rewards, is about the total value of working at The Coca‑Cola Company. It is focused on the complete package of pay, benefits, learning and personal support you receive as a Coca‑Cola employee.
  • Learning & Development: At The Coca‑Cola Company we believe innovation can’t happen without continuous learning and we provide our employees many ways to grow professionally and personally.

Skills: Social Media; Key Performance Indicators (KPI); Digital Advertising; Branding; Category Management; Demand Generation; Quantitative Research; Channels Strategy; Marketing Strategies; Market Segmentation; Customer Insights; Microsoft Office; Qualitative Research; Strategy Development; Commercialization Strategies

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