Come join the Customer Strategic Insights team! This team is embedded within the Foodservice and On-Premise (FSOP) organization for the Coca‑Cola North America Operating Unit. We are a pivotal team in how our company drives the marketplace with Customer teams through best‑in‑class insights, strategy, and storytelling. The Director, Customer Strategic Insights team is responsible for leading category management and guest insights projects working closely with the Customer Marketing and Sales organizations. The Customer Strategic Insights Team is focused on developing strategies and tactics to maximize opportunities for our customers, categories, and Coca‑Cola. This will be done through a variety of vehicles including customer and category reviews, fielding primary research, and creating enabling materials for the broader FSOP organization through the Insights Center of Excellence.
What You’ll Do for Us
- Lead by example as a Department Subject Matter Expert with FSOP analytics/data asset tools and resources.
- Generate insights: storytelling on the state of FSOP category and customer landscape, role‑modeling usage of analytic assets.
- Collaborate with customers: focus on strategic and informed customer business planning, ongoing customer commitment, and assortment strategies with key portfolio customers.
- Promote the network: sync with Human Insights, Retail Category Leadership, Planning & Strategy departments and our broader Customer Value and Growth department for consistent messaging internally and externally.
- Advocate for capability: align with Platform Services, Retail Category Leadership, and Human Insights to keep NAOU at the forefront of analytic/data assets in FSOP.
- Leverage influencing skills to affect teams, FSOP, and NAOU; think broadly and strategically to achieve success.
Experience
- 5‑7+ years of work experience, preferably in CPG.
- Bachelor’s degree required – MBA or other advanced degree preferred.
- Regular customer engagement strongly preferred.
- Background of owning and using primary research projects and budgets strongly preferred.
- Strong analytical, project‑management, and storytelling experience.
- Experience with Foodservice and On‑Premise preferred.
- Experience presenting to senior leaders of own and external organizations.
- Prior consulting and category‑management or sales experience strongly preferred.
- Proven track record for delivering sustainable results.
Technical/Functional Skills
- Heavy usage of Coca‑Cola Foodservice data sources and subscribed platforms (DINE, CBL, Circana, Datassential, Technomic, Mintel, Euromonitor, Placer.AI, MRI Simmons).
- Willingness to learn new tools/solutions and become an active ambassador of new programs.
- Advanced strategic thinking, including framing of issues, solutions, and paths to implementation.
- Business planning, inclusive of corporate and customer needs/considerations.
- Highly analytical, incorporating market and customer research, financials, and customer & sales team feedback.
- Ability to collaborate with key internal/external cross‑functional stakeholders and effectively influence a wide variety of stakeholders.
- Strong ability to manage multiple deadlines from different stakeholders, prioritizing the highest‑leverage opportunities.
- Effective communication and relationship building at all organizational levels.
- Ability to champion initiatives end to end.
- Leadership of fielding primary qualitative and quantitative research, connecting business needs to appropriate research methods, and extracting strategic, actionable value from studies.
- Need to communicate complex concepts and information to a wide, varied audience in concise and engaging manner.
- Highly proficient in Excel, PowerPoint – with experience in Power BI – for integrating disparate data sources with compelling visuals and language.
What We Can Do For You
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand’s next chapter.
- Exposure to World‑Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, creating a culture that supports taking risks and innovation.
Skills: Media Planning; Leadership; Consumer Trends; Analytical Thinking; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; Channels Strategy; Waterfall Model; Market Research; Brand Positioning; Microsoft Office; Group Problem Solving; Social Media Strategies; Communication; Decision Making; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management
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