GRACE+EMMA is hiring: Director of Digital Marketing for Women's Fashion Brand in

*No agencies, please*

Location: On-Site/Hybrid — Carrollton, TX

Type: Full-time

Reports to: CEO

Compensation: Competitive, based on experience

About GRACE+EMMA

GRACE+EMMA is a fast-growing women's lifestyle brand known for joyful design, bold color, and celebrating life's favorite moments—especially the holidays. What began as a small idea has grown into a nationally loved brand with millions of customers, a strong wholesale presence, and rapidly expanding e-commerce channels.

About the Role

We're hiring a Director of Digital Marketing to fully own and grow the performance of our digital ecosystem. This is a hands-on, in-house role for someone who can think strategically and execute daily. You will own performance across:

• DTC: graceandemma.com
• Wholesale: wholesale.graceandemma.com
• Marketplace: Faire
• Paid Media: Meta, Google, and other digital channels
• Email & SMS: Klaviyo

This is not a role where strategy gets handed off to an agency or junior team. You will be directly responsible for execution, optimization, and results. If you love being close to the numbers, inside Shopify and Klaviyo, launching campaigns, testing ideas, and moving fast—this role was built for you.

What You'll DoOwn Digital Revenue Performance

• Own and optimize performance across DTC, wholesale, and Faire
• Be accountable for conversion, revenue, AOV, retention, and channel growth
• Align digital execution with seasonal launches, promotions, and brand priorities
• Partner closely with leadership to translate business goals into digital strategy and execution

Own Shopify (DTC & Wholesale)

• Be the day-to-day owner of both Shopify sites
• Manage navigation, collections, merchandising, PDPs, landing pages, and onsite content
• Ensure both sites stay current, conversion-focused, and aligned with seasonal priorities
• Continuously improve the customer journey across homepage → checkout

Own Paid Media Strategy & Execution

• Plan, launch, and manage paid media across Meta, Google, and other platforms
• Own creative testing, audience strategy, budgets, and performance optimization
• Monitor CAC, ROAS, and contribution margin
• Scale what works and cut what doesn't—fast

Own Email & SMS Marketing (Klaviyo)

• Own Klaviyo strategy and execution end-to-end
• Build and optimize flows (welcome, abandoned cart, post-purchase, win-back, VIP, etc.)
• Plan and execute campaign calendars tied to launches, holidays, and promotions
• Improve retention, LTV, and repeat purchase rate

Own Onsite Conversion & Optimization

• Identify CRO opportunities across DTC and wholesale sites
• Plan and run tests on messaging, layout, merchandising, and offers
• Own onsite promotions, banners, discount logic, and featured collections
• Continuously ship improvements that impact revenue

Own Reporting & Insights

• Own weekly and monthly digital performance reporting
• Track KPIs across traffic, conversion, AOV, CAC, ROAS, retention, and revenue
• Translate insights into clear priorities and immediate action
• Provide leadership with a clear view of what's working, what's not, and what's next

What Success Looks Like (First 90 Days)

• Full ownership of DTC, wholesale, Faire, ads, and Klaviyo
• Clear visibility into channel performance and growth levers
• Improved conversion and AOV across Shopify sites
• Stronger email/SMS contribution to total revenue
• Paid media efficiency improves through testing and optimization
• Reporting becomes consistent, actionable, and decision-driven

RequirementsMust-Haves

• 5+ years of digital marketing or ecommerce experience with direct ownership
• Deep Shopify experience (DTC required; wholesale a strong plus)
• Hands-on experience managing paid media and Klaviyo
• Strong understanding of ecommerce funnels, merchandising, and CRO
• Analytical mindset with comfort in GA4, Shopify Analytics, ad dashboards
• High ownership mentality—proactive, accountable, execution-first

Strong Plus (Highly Preferred)

• Experience managing Faire as a revenue channel
• Experience with CRO testing frameworks
• Comfort working in Shopify themes or basic HTML/CSS
• Experience in apparel, lifestyle, or consumer brands

This Role Is For You If You:

• Want full ownership of digital performance, not just one channel
• Love being hands-on while thinking big-picture
• Enjoy testing, iterating, and moving fast
• Care about both brand and numbers
• Want visible impact on growth and revenue

This Role Is NOT for You If You:

• Are looking for a remote position
• Prefer to manage agencies instead of executing yourself
• Specialize in only one channel (ads or email or site)
• Want a slow-moving, corporate environment