Director of Digital Marketing for Women's Fashion Brand

*No agencies, please* Location: On-Site/Hybrid — Carrollton, TX Type: Full-time Reports to: CEO Compensation: Competitive, based on experience About GRACE+EMMA GRACE+EMMA is a fast-growing women's lifestyle brand known for joyful design, bold color, and celebrating life's favorite moments—especially the holidays. What began as a small idea has grown into a nationally loved brand with millions of customers, a strong wholesale presence, and rapidly expanding e-commerce channels. About the Role We're hiring a Director of Digital Marketing to fully own and grow the performance of our digital ecosystem. This is a hands-on, in-house role for someone who can think strategically and execute daily. You will own performance across: DTC: graceandemma.com Wholesale: wholesale.graceandemma.com Marketplace: Faire Paid Media: Meta, Google, and other digital channels Email & SMS: Klaviyo This is not a role where strategy gets handed off to an agency or junior team. You will be directly responsible for execution, optimization, and results. If you love being close to the numbers, inside Shopify and Klaviyo, launching campaigns, testing ideas, and moving fast—this role was built for you. What You'll DoOwn Digital Revenue Performance

Own and optimize performance across DTC, wholesale, and Faire Be accountable for conversion, revenue, AOV, retention, and channel growth Align digital execution with seasonal launches, promotions, and brand priorities Partner closely with leadership to translate business goals into digital strategy and execution Own Shopify (DTC & Wholesale)

Be the day-to-day owner of both Shopify sites Manage navigation, collections, merchandising, PDPs, landing pages, and onsite content Ensure both sites stay current, conversion-focused, and aligned with seasonal priorities Continuously improve the customer journey across homepage → checkout Own Paid Media Strategy & Execution

Plan, launch, and manage paid media across Meta, Google, and other platforms Own creative testing, audience strategy, budgets, and performance optimization Monitor CAC, ROAS, and contribution margin Scale what works and cut what doesn't—fast Own Email & SMS Marketing (Klaviyo)

Own Klaviyo strategy and execution end-to-end Build and optimize flows (welcome, abandoned cart, post-purchase, win-back, VIP, etc.) Plan and execute campaign calendars tied to launches, holidays, and promotions Improve retention, LTV, and repeat purchase rate Own Onsite Conversion & Optimization

Identify CRO opportunities across DTC and wholesale sites Plan and run tests on messaging, layout, merchandising, and offers Own onsite promotions, banners, discount logic, and featured collections Continuously ship improvements that impact revenue Own Reporting & Insights

Own weekly and monthly digital performance reporting Track KPIs across traffic, conversion, AOV, CAC, ROAS, retention, and revenue Translate insights into clear priorities and immediate action Provide leadership with a clear view of what's working, what's not, and what's next What Success Looks Like (First 90 Days)

Full ownership of DTC, wholesale, Faire, ads, and Klaviyo Clear visibility into channel performance and growth levers Improved conversion and AOV across Shopify sites Stronger email/SMS contribution to total revenue Paid media efficiency improves through testing and optimization Reporting becomes consistent, actionable, and decision-driven RequirementsMust-Haves

5+ years of digital marketing or ecommerce experience with direct ownership Deep Shopify experience (DTC required; wholesale a strong plus) Hands-on experience managing paid media and Klaviyo Strong understanding of ecommerce funnels, merchandising, and CRO Analytical mindset with comfort in GA4, Shopify Analytics, ad dashboards High ownership mentality—proactive, accountable, execution-first Strong Plus (Highly Preferred)

Experience managing Faire as a revenue channel Experience with CRO testing frameworks Comfort working in Shopify themes or basic HTML/CSS Experience in apparel, lifestyle, or consumer brands This Role Is For You If You:

Want full ownership of digital performance, not just one channel Love being hands-on while thinking big-picture Enjoy testing, iterating, and moving fast Care about both brand and numbers Want visible impact on growth and revenue This Role Is NOT for You If You:

Are looking for a remote position Prefer to manage agencies instead of executing yourself Specialize in only one channel (ads or email or site) Want a slow-moving, corporate environment