Sr. Manager, IT Marketing Applications Lead
BridgeBio, San Francisco, California, United States
Sr. Manager, IT Marketing Applications Lead
When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement... read on. In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early‑stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life‑changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.
What You’ll Do The Sr. Manager, IT Marketing Applications Lead will define and execute the technology and data strategy enabling BridgeBio’s digital marketing and commercial launch programs across multiple therapeutic areas. This role partners with Marketing, Commercial Operations, and IT to integrate and optimize digital platforms that power analytics, automation, and omnichannel engagement. The ideal candidate combines technical fluency with a marketing mindset, driving connected, insight‑driven campaigns that improve engagement, efficiency, and ROI. As a collaborative and hands‑on leader, this role balances strategic oversight with direct project execution and vendor management.
Responsibilities
Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across BridgeBio’s portfolio
Serve as the IT lead for marketing enablement, aligning tools and data integration across systems such as Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats
vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure platform reliability, compliance, and alignment with BridgeBio IT standards
Partner with Marketing Analytics and other teams across Commercial and IT to integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau)
Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels to improve decision‑making and performance tracking
Lead IT readiness and validation for marketing systems supporting new product launches, ensuring seamless integration with CRM and MDM environments
Drive continuous improvement and innovation in digital marketing technologies, applying AI‑enabled insights and automation to enhance targeting, personalization, and marketing analytics capabilities
Where You’ll Work This is a hybrid role based in BridgeBio’s San Francisco office, with an in‑office collaboration cadence of three days per week. This is a compelling opportunity to join a high‑impact, dynamic team as an individual contributor, shaping the IT roadmap and business strategy that help accelerate life‑changing treatments for patients.
Who You Are
Bachelor’s degree in information systems, Computer Science, or Marketing Analytics required
7+ years of IT or digital technology experience supporting Marketing, Commercial, or Digital Operations in the biotech or pharmaceutical industry
Strong expertise in marketing technology ecosystems including Marketo, Salesforce Marketing Cloud, Veeva CRM, PromoMats, and Hosting/CMS systems such as WPEngine and Sanity.io
Skilled in analytics and integration tools such as Power BI, Snowflake, and Google Analytics, with understanding of SEO/SEM tagging, campaign attribution, and data governance
Familiarity with healthcare marketing compliance standards, including HIPAA, GDPR, and CAN‑SPAM
Proven ability to manage vendors, coordinate complex projects, and align IT capabilities with business goals
Collaborative and detail‑oriented, committed to continuous learning and partnership to advance BridgeBio’s mission of delivering meaningful medicines to patients
Rewarding Those Who Make the Mission Possible
Market‑leading compensation
401K with 100% employer match on first 3% & 50% on the next 2%
Employee stock purchase program
Referral program with $2,500 award for hired referrals
Comprehensive health care with 100% premiums covered – no cost to you and dependents
Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
Hybrid work model – employees have the autonomy in where and how they do their work
Unlimited flexible paid time off – take the time that you need
Paid parental leave – 4 months for birthing parents & 2 months for non‑birthing parents
Flex spending accounts & company‑provided group term life & disability
Subsidized lunch via Forkable on days worked from our office
Skill development & career paths – endless opportunities for internal mobility and professional growth via LinkedIn Learning, LifeLabs, Spring Health & BetterUp coaching
Financial rewards, peer‑to‑peer recognition, and growth opportunities for strong performance
Salary $170,500 – $200,000 USD (anticipated range for candidates working in California). Final salary offers will depend on factors such as experience, education, location, and interview performance. BridgeBio is a multi‑state employer, and this salary range may not reflect positions based in other states.
EEO / Demographic Statement We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
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What You’ll Do The Sr. Manager, IT Marketing Applications Lead will define and execute the technology and data strategy enabling BridgeBio’s digital marketing and commercial launch programs across multiple therapeutic areas. This role partners with Marketing, Commercial Operations, and IT to integrate and optimize digital platforms that power analytics, automation, and omnichannel engagement. The ideal candidate combines technical fluency with a marketing mindset, driving connected, insight‑driven campaigns that improve engagement, efficiency, and ROI. As a collaborative and hands‑on leader, this role balances strategic oversight with direct project execution and vendor management.
Responsibilities
Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across BridgeBio’s portfolio
Serve as the IT lead for marketing enablement, aligning tools and data integration across systems such as Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats
vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure platform reliability, compliance, and alignment with BridgeBio IT standards
Partner with Marketing Analytics and other teams across Commercial and IT to integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau)
Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels to improve decision‑making and performance tracking
Lead IT readiness and validation for marketing systems supporting new product launches, ensuring seamless integration with CRM and MDM environments
Drive continuous improvement and innovation in digital marketing technologies, applying AI‑enabled insights and automation to enhance targeting, personalization, and marketing analytics capabilities
Where You’ll Work This is a hybrid role based in BridgeBio’s San Francisco office, with an in‑office collaboration cadence of three days per week. This is a compelling opportunity to join a high‑impact, dynamic team as an individual contributor, shaping the IT roadmap and business strategy that help accelerate life‑changing treatments for patients.
Who You Are
Bachelor’s degree in information systems, Computer Science, or Marketing Analytics required
7+ years of IT or digital technology experience supporting Marketing, Commercial, or Digital Operations in the biotech or pharmaceutical industry
Strong expertise in marketing technology ecosystems including Marketo, Salesforce Marketing Cloud, Veeva CRM, PromoMats, and Hosting/CMS systems such as WPEngine and Sanity.io
Skilled in analytics and integration tools such as Power BI, Snowflake, and Google Analytics, with understanding of SEO/SEM tagging, campaign attribution, and data governance
Familiarity with healthcare marketing compliance standards, including HIPAA, GDPR, and CAN‑SPAM
Proven ability to manage vendors, coordinate complex projects, and align IT capabilities with business goals
Collaborative and detail‑oriented, committed to continuous learning and partnership to advance BridgeBio’s mission of delivering meaningful medicines to patients
Rewarding Those Who Make the Mission Possible
Market‑leading compensation
401K with 100% employer match on first 3% & 50% on the next 2%
Employee stock purchase program
Referral program with $2,500 award for hired referrals
Comprehensive health care with 100% premiums covered – no cost to you and dependents
Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
Hybrid work model – employees have the autonomy in where and how they do their work
Unlimited flexible paid time off – take the time that you need
Paid parental leave – 4 months for birthing parents & 2 months for non‑birthing parents
Flex spending accounts & company‑provided group term life & disability
Subsidized lunch via Forkable on days worked from our office
Skill development & career paths – endless opportunities for internal mobility and professional growth via LinkedIn Learning, LifeLabs, Spring Health & BetterUp coaching
Financial rewards, peer‑to‑peer recognition, and growth opportunities for strong performance
Salary $170,500 – $200,000 USD (anticipated range for candidates working in California). Final salary offers will depend on factors such as experience, education, location, and interview performance. BridgeBio is a multi‑state employer, and this salary range may not reflect positions based in other states.
EEO / Demographic Statement We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
#J-18808-Ljbffr