Lifecycle Marketing Manager (In-House/Hybrid)

We're seeking a Senior Lifecycle Marketing Manager to own and scale our email and SMS ecosystem across our skincare and hair care brands. This in-house, hybrid role is responsible for driving customer engagement, retention, and revenue through best-in-class lifecycle strategy, automation, and optimization. As a senior leader on the marketing team, you'll set the vision for owned channels, translate customer insights into high-performing journeys, and partner cross-functionally to influence product launches, brand storytelling, and long-term growth. What You'll Do

Lead the end-to-end lifecycle marketing strategy for email and SMS across multiple product lines, from acquisition to retention and reactivation. Own campaign planning, execution, and optimization to drive measurable revenue and LTV growth. Architect and scale advanced automated lifecycle programs, including welcome/onboarding, cart and browse abandonment, post-purchase education, replenishment, cross-sell, loyalty, and win-back. Define and manage sophisticated segmentation and personalization frameworks using behavioral, transactional, and engagement data. Establish a rigorous testing and experimentation roadmap, optimizing subject lines, messaging, creative, cadence, and offers. Analyze performance trends and present insights, forecasts, and recommendations to senior stakeholders. Partner closely with creative, product, CX, and paid media teams to ensure cohesive, on-brand customer experiences. Oversee deliverability, compliance, and channel best practices (CAN-SPAM, TCPA, SMS consent management). Evaluate and implement new lifecycle tools, AI, and automation capabilities to stay ahead of industry trends. Mentor junior team members and set best practices for lifecycle execution and measurement. What We're Looking For

5+ years of experience in email and SMS lifecycle marketing, ideally within eCommerce, beauty, wellness, or subscription brands. Advanced expertise in Klaviyo or comparable lifecycle platforms. Proven ability to drive revenue through lifecycle marketing with a strong understanding of LTV, retention, and cohort analysis. Exceptional copy and storytelling skills with a strong eye for design, UX, and conversion optimization. Highly analytical and comfortable working with dashboards, experimentation frameworks, and performance modeling. Experience with personalization, recommendation engines (e.g., Rebuy), and CDPs is a plus. Confident, proactive leader who thrives in a collaborative, in-house environment. Passion for skincare, wellness, and customer-first brand building. What You'll Help Shape This role is foundational to how we engage customers over time. You'll help define how we listen to our audience, personalize at scale, and turn insights into smarter launches, stronger messaging, and more meaningful relationships. You'll act as both a strategic leader and customer advocate, influencing brand voice and growth strategy. Ready to Apply? Please send: Your resume A brief note on why you'd be a great fit (Optional) Examples of email or SMS campaigns/flows you're proud of We're excited to meet someone who's as passionate about skincare, storytelling, and customer connection as we are. About Us Ennovation Brands, the parent company of Skin Research Institute (SRI), creates innovative, science-backed beauty and wellness products that deliver real results. With a rapidly growing customer base, our mission is to enhance everyday lives through high-quality solutions rooted in research and creativity. At SRI, we blend data, design, and customer insight to build meaningful, long-term relationships with our audience. Learn more: skinresearchinstitute.com ennovationbrands.com