About Us
Sam The Concrete Man is the North America's largest residential concrete company with over 100 franchise locations nationwide. Our mission is to provide world-class concrete services through our network of locally owned and operated franchises, empowered by our exceptional marketing and operational support.
Position Summary
We are seeking a strategic and hands-on Digital Marketing Manager to lead our paid advertising efforts focused on lead generation and brand awareness. This role is responsible for developing, executing, and optimizing paid marketing strategies across Google Ads, Meta Ads, and other digital platforms. You will play a vital role in helping franchise owners grow their business through performance-driven marketing campaigns.
Key Responsibilities
Paid Marketing Strategy & Execution
Lead Generation
Team Leadership
Budget Management
Performance Analytics
Cross-Channel Collaboration
Stakeholder Communication
Continuous Improvement
Qualifications
5+ years of experience in digital marketing with a strong emphasis on paid advertising and lead generation
High proficiency in Google Ads, Meta Ads Manager, and performance tracking tools like Google Analytics
Experience managing a team is a strong plus
Understanding of SEO best practices and how it supports paid strategies
Excellent analytical, communication, and project management skills
Hubspot experience is a plus
Experience in multi-location or franchise marketing is a plus