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Breguet National Wholesale Director

The SWATCH Group, Miami

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Job description

Wholesale Strategy & Market Leadership

  • Working with the Brand President to develop and implement a U.S. wholesale strategy in line with Breguet’s global vision, ensuring healthy, selective distribution aligned with the brand’s prestige status.
  • Analyze market performance, competitive activity, and client trends to drive strategic decisions and long-term growth.
  • Present market insights, risks, opportunities, and retail dynamics to U.S. leadership.

Account Management & Distribution Quality

  • Oversee all authorized Breguet retailers in the U.S., ensuring excellence in brand presentation, client experience, and operational compliance.
  • Conduct regular in-person POS visits to evaluate sell-in, sell-out, inventory quality, staffing, and VM standards.
  • Collaborate with internal teams to ensure product availability and optimal presentation in retail locations.
  • Create tailored business plans for top accounts and intervention plans for underperforming stores.
  • Evaluate and recommend openings, closures, and distribution optimizations to maintain a highly curated network.

Client Development & Events

  • Strengthen Breguet’s presence among top U.S. collectors, connoisseurs, and high-value clients through retailer events, presentations, and strategic activations.
  • Represent the brand at key events, including collector dinners, retailer galas, and partner activations.
  • Ensure wholesale partners execute clienteling strategies consistent with Breguet standards.

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