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Breguet National Wholesale Director

The SWATCH Group, New York, New York, us, 10261

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Job description Wholesale Strategy & Market Leadership

Working with the Brand President to develop and implement a U.S. wholesale strategy in line with Breguet’s global vision, ensuring healthy, selective distribution aligned with the brand’s prestige status.

Analyze market performance, competitive activity, and client trends to drive strategic decisions and long-term growth.

Present market insights, risks, opportunities, and retail dynamics to U.S. leadership.

Account Management & Distribution Quality

Oversee all authorized Breguet retailers in the U.S., ensuring excellence in brand presentation, client experience, and operational compliance.

Conduct regular in-person POS visits to evaluate sell-in, sell-out, inventory quality, staffing, and VM standards.

Collaborate with internal teams to ensure product availability and optimal presentation in retail locations.

Create tailored business plans for top accounts and intervention plans for underperforming stores.

Evaluate and recommend openings, closures, and distribution optimizations to maintain a highly curated network.

Client Development & Events

Strengthen Breguet’s presence among top U.S. collectors, connoisseurs, and high-value clients through retailer events, presentations, and strategic activations.

Represent the brand at key events, including collector dinners, retailer galas, and partner activations.

Ensure wholesale partners execute clienteling strategies consistent with Breguet standards.

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