Affinity Business Manager
Department: Groups
Location: Boston (hybrid) or Remote
Reports To: Director of Group Sales
Position Summary
Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston MA, and with more than 45 offices globally, more than two million Americans have traveled with our award‑winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel.
The Affinity Business Manager will play a key role in driving growth within Grand Circle’s Groups Department by developing and managing relationships with Affinity organizations. This individual will be responsible for prospecting, qualifying, and closing new affinity business opportunities, while collaborating closely with Group Sales Agents (GSAs) across territories. The role requires a proactive, results‑driven professional with strong communication and organizational skills.
Key Responsibilities
Prospecting & Qualification
- Identify and qualify new affinity business opportunities through research and outreach.
- Build and maintain a pipeline of potential affinity partners.
- Conduct outreach to affinity organizations and present Grand Circle’s offerings.
- Collaborate with GSAs to close business and achieve sales targets.
- Create and distribute prospect kits and other marketing materials to support sales efforts.
- Host webinars and deliver compelling company and product presentations.
Event Management
- Oversee planning and execution of familiarization (FAM) trips for affinity partners.
- Attend major affinity conferences and events to network and generate leads.
Relationship Management
- Serve as the primary point of contact for affinity partners, ensuring exceptional service and support.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
- 3+ years of experience in sales, business development, or affinity marketing.
- Strong communication and presentation skills, both written and verbal.
- Ability to travel for conferences, events, and FAM trips as needed.
- Highly organized with the ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite; CRM experience preferred.
Total Rewards
The base salary range for this role is $70,000–75,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus, uncapped commission and first‑class benefits, which include:
- Health & wellness : Comprehensive and heavily subsidized medical, dental, and vision plans, plus on‑site gym access, holistic wellness sessions, and group fitness classes.
- Time for you : Substantial Paid Time Off (PTO), and 11 paid holidays – including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus extensive parental leave, with up to 12‑16 weeks paid leave at 100% base salary.
- Travel more, spend less : 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals.
- Your future, secured : 401(k) with company match, life insurance, and disability coverage.
- Continuous growth : Tuition assistance for both professional and personal development, opportunities for professional development through overseas travel, and direct access to Pinnacle Leadership & Team Development.
- Extraperks : Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community.
To learn more, please visit our websites at and
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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