ZAVA
Based UK or Germany - Remote-first
Full-time, permanent
Are you fluent in German and English and want to own CRM, email and retention strategy in one of the fastest-growing digital health companies in Europe? Then this one’s for you!
Who we are
ZAVA is a leading digital healthcare platform, now part of
Hims & Hers Health, Inc.
Together, we’re on a mission to make healthcare accessible, dependable and affordable for everyone. We’ve already delivered over
14 million online consultations
across the UK and Europe! Our teams of doctors, engineers, marketers, product experts and healthcare professionals are building digital healthcare that actually fits into real life. Because this role has real ownership, real impact, and real room to grow. You’ll lead CRM, retention and lifecycle marketing for
ZAVA Germany , shaping how millions of patients experience our brand, while working flexibly, and with a smart, low-ego team that gets things done. The role
As
Senior Retention & Email Marketing Manager , you’ll own the CRM and lifecycle strategy end-to-end. You’ll define the roadmap, drive experimentation, and turn insight into long-term retention and LTV growth across
email, SMS and future channels . You’ll start hands-on, optimising automation, journeys and transactional messaging, then scale your impact through strategy, innovation and leadership. Key responsibilities
Own and evolve the
Retention & CRM strategy
for ZAVA Germany Define and deliver the
CRM & lifecycle roadmap Drive personalisation, automation and omni-channel campaigns Optimise email and SMS performance through testing and experimentation Own CRM tooling, governance and best practices Analyse performance across LTV, retention, churn and engagement Ensure deliverability, compliance and consistent brand voice Partner with stakeholders to improve content, structure and results What you’ll bring
Around
5+ years’ experience in CRM / lifecycle marketing Strong understanding of customer journeys and retention strategy Hands-on experience with
email & SMS campaigns, automation and segmentation Proven testing mindset with solid statistical knowledge Deep knowledge of
email deliverability Confidence working with
HTML & CSS Fluent German (essential)
and strong English communication skills Bonus points (not deal-breakers): experience in healthcare, DTC or tech. Join ZAVA. Help shape the future of digital healthcare!
#J-18808-Ljbffr
ZAVA is a leading digital healthcare platform, now part of
Hims & Hers Health, Inc.
Together, we’re on a mission to make healthcare accessible, dependable and affordable for everyone. We’ve already delivered over
14 million online consultations
across the UK and Europe! Our teams of doctors, engineers, marketers, product experts and healthcare professionals are building digital healthcare that actually fits into real life. Because this role has real ownership, real impact, and real room to grow. You’ll lead CRM, retention and lifecycle marketing for
ZAVA Germany , shaping how millions of patients experience our brand, while working flexibly, and with a smart, low-ego team that gets things done. The role
As
Senior Retention & Email Marketing Manager , you’ll own the CRM and lifecycle strategy end-to-end. You’ll define the roadmap, drive experimentation, and turn insight into long-term retention and LTV growth across
email, SMS and future channels . You’ll start hands-on, optimising automation, journeys and transactional messaging, then scale your impact through strategy, innovation and leadership. Key responsibilities
Own and evolve the
Retention & CRM strategy
for ZAVA Germany Define and deliver the
CRM & lifecycle roadmap Drive personalisation, automation and omni-channel campaigns Optimise email and SMS performance through testing and experimentation Own CRM tooling, governance and best practices Analyse performance across LTV, retention, churn and engagement Ensure deliverability, compliance and consistent brand voice Partner with stakeholders to improve content, structure and results What you’ll bring
Around
5+ years’ experience in CRM / lifecycle marketing Strong understanding of customer journeys and retention strategy Hands-on experience with
email & SMS campaigns, automation and segmentation Proven testing mindset with solid statistical knowledge Deep knowledge of
email deliverability Confidence working with
HTML & CSS Fluent German (essential)
and strong English communication skills Bonus points (not deal-breakers): experience in healthcare, DTC or tech. Join ZAVA. Help shape the future of digital healthcare!
#J-18808-Ljbffr