The Mom Project
Assistant Marketing and Advertising Manager (Hybrid - Warren, MI)
The Mom Project, Warren, Michigan, United States, 48091
Overview
A partner of The Mom Project in the automotive industry is seeking a contract Assistant Website Manager to help support their business needs. A partner of The Mom Project in the automotive industry is seeking a contract Assistant Marketing and Advertising Manager to help support their business needs.
Responsibilities
Support execution of customer-first marketing strategy initiatives for certified used vehicle programs
Manage day-to-day tactical execution across retail marketing, CRM, and consumer website workstreams
Coordinate consumer website initiatives in partnership with the Digital Operations Specialist
Collaborate with the cross-functional teams and external partner agencies to deliver integrated marketing campaigns across multiple channels
Coordinate with the creative agency to manage development, production, and approvals of consumer marketing materials
Partner with internal marketing teams to leverage available resources and ensure adherence to internal processes and requirements
Contribute disruptive, innovative ideas that challenge conventional thinking and strengthen customer engagement
Build expertise in the used vehicle market, including consumer insights, product positioning, and competitive landscape
Coordinate with internal and external stakeholders to develop initiatives that enhance the sed vehicle strategy
Support the implementation of an integrated dealer retail strategy and associated marketing materials
Partner with team members to drive initiatives aligned to team goals and broader business objectives
Track and manage media and production budgets with strong attention to detail and accuracy
Skills And Qualifications
Bachelor’s degree required or equivalent relevant experience
5+ years of experience in consumer marketing or advertising
Strong brand marketing experience with a consumer-first mindset
Strong project management skills with proven ability to manage multiple projects simultaneously
Strong proficiency in Microsoft Office, especially PowerPoint and Excel
Experience synthesizing site and marketing metrics and providing concise performance summaries
Strong time management skills with the ability to prioritize high-impact work and manage competing demands
Ability to operate effectively in ambiguous environments and take initiative to drive execution
Excellent written and verbal communication skills with the ability to tailor messaging to internal and external audiences
Familiarity with site management workflows; technical execution handled by agency partners
Experience with Jira required for site-related responsibilities
Workfront experience preferred; training available
Advertising or marketing agency experience preferred
Automotive industry experience preferred
Comfortable learning new tools and processes on the job in a fast-paced environment
Hours and Location
Monday - Friday, 8:00 am-3:00 pm, 40 hours/week
Hybrid Role - Tues, Weds, Thurs in-office in Birmingham/Warren, MI
Mon and Fri WFH
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.
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Responsibilities
Support execution of customer-first marketing strategy initiatives for certified used vehicle programs
Manage day-to-day tactical execution across retail marketing, CRM, and consumer website workstreams
Coordinate consumer website initiatives in partnership with the Digital Operations Specialist
Collaborate with the cross-functional teams and external partner agencies to deliver integrated marketing campaigns across multiple channels
Coordinate with the creative agency to manage development, production, and approvals of consumer marketing materials
Partner with internal marketing teams to leverage available resources and ensure adherence to internal processes and requirements
Contribute disruptive, innovative ideas that challenge conventional thinking and strengthen customer engagement
Build expertise in the used vehicle market, including consumer insights, product positioning, and competitive landscape
Coordinate with internal and external stakeholders to develop initiatives that enhance the sed vehicle strategy
Support the implementation of an integrated dealer retail strategy and associated marketing materials
Partner with team members to drive initiatives aligned to team goals and broader business objectives
Track and manage media and production budgets with strong attention to detail and accuracy
Skills And Qualifications
Bachelor’s degree required or equivalent relevant experience
5+ years of experience in consumer marketing or advertising
Strong brand marketing experience with a consumer-first mindset
Strong project management skills with proven ability to manage multiple projects simultaneously
Strong proficiency in Microsoft Office, especially PowerPoint and Excel
Experience synthesizing site and marketing metrics and providing concise performance summaries
Strong time management skills with the ability to prioritize high-impact work and manage competing demands
Ability to operate effectively in ambiguous environments and take initiative to drive execution
Excellent written and verbal communication skills with the ability to tailor messaging to internal and external audiences
Familiarity with site management workflows; technical execution handled by agency partners
Experience with Jira required for site-related responsibilities
Workfront experience preferred; training available
Advertising or marketing agency experience preferred
Automotive industry experience preferred
Comfortable learning new tools and processes on the job in a fast-paced environment
Hours and Location
Monday - Friday, 8:00 am-3:00 pm, 40 hours/week
Hybrid Role - Tues, Weds, Thurs in-office in Birmingham/Warren, MI
Mon and Fri WFH
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.
#J-18808-Ljbffr