Our client is seeking a
B2B Marketing Manager
to join their growing team. This high-impact leadership role is critical in shaping brand presence, driving company growth, and supporting the mission to improve women’s health by connecting innovative solutions to a broader audience. As a key cross-functional partner, this role ensures marketing initiatives are strategic, cohesive, and aligned with organizational objectives. Duties and Responsibilities
Manage marketing strategy, positioning, and lifecycle performance for an assigned product line, ensuring alignment with company goals and healthcare market trends. Own the strategy and execution of product launches, updates, and related cross-functional initiatives. Develop and execute B2B digital marketing campaigns, with a strong focus on email marketing to nurture leads and drive engagement. Plan, coordinate, and manage all aspects of trade show participation, including logistics, booth design, lead generation activities, and post-event follow-up. Analyze campaign performance and optimize strategies to maximize ROI. Collaborate with sales, product, and executive teams to ensure marketing efforts support business objectives. Create content for email campaigns, trade show materials, presentations, and social media. Manage relationships with external vendors and partners supporting events and digital campaigns. Track, analyze, and report key metrics and KPIs, providing regular insights to leadership. Maintain and update marketing databases and CRM systems with accurate pre- and post-campaign data. Ensure all marketing activities align with brand guidelines and compliance standards. Research industry trends, customer insights, and competitor activity to refine product positioning and marketing strategy. Required Knowledge, Skills, and Abilities
Bachelor’s degree in marketing, business administration, communications, or a related field. 5+ years of B2B marketing experience, including trade show management, product line marketing, and digital campaign execution. Proficiency with CRM platforms and digital marketing tools (e.g., HubSpot, Salesforce, Mailchimp). Proven success managing end-to-end email marketing campaigns and marketing automation tools. Strong analytical skills with the ability to interpret data and optimize performance. Ability to thrive in a fast-paced, growth-stage environment with evolving priorities. Excellent project management and organizational skills. Exceptional written and verbal communication abilities. Strong cross-functional collaboration skills and ability to manage multiple initiatives simultaneously. Willingness to travel approximately 30% for trade shows and events. Medical & Dental coverage (75% paid for employee and family) Vision insurance 401(k) with 4% company match after 90 days Basic Life and AD&D insurance Unlimited PTO 6 weeks paid maternity leave 10 paid holidays Collaborative, mission-driven team environment
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B2B Marketing Manager
to join their growing team. This high-impact leadership role is critical in shaping brand presence, driving company growth, and supporting the mission to improve women’s health by connecting innovative solutions to a broader audience. As a key cross-functional partner, this role ensures marketing initiatives are strategic, cohesive, and aligned with organizational objectives. Duties and Responsibilities
Manage marketing strategy, positioning, and lifecycle performance for an assigned product line, ensuring alignment with company goals and healthcare market trends. Own the strategy and execution of product launches, updates, and related cross-functional initiatives. Develop and execute B2B digital marketing campaigns, with a strong focus on email marketing to nurture leads and drive engagement. Plan, coordinate, and manage all aspects of trade show participation, including logistics, booth design, lead generation activities, and post-event follow-up. Analyze campaign performance and optimize strategies to maximize ROI. Collaborate with sales, product, and executive teams to ensure marketing efforts support business objectives. Create content for email campaigns, trade show materials, presentations, and social media. Manage relationships with external vendors and partners supporting events and digital campaigns. Track, analyze, and report key metrics and KPIs, providing regular insights to leadership. Maintain and update marketing databases and CRM systems with accurate pre- and post-campaign data. Ensure all marketing activities align with brand guidelines and compliance standards. Research industry trends, customer insights, and competitor activity to refine product positioning and marketing strategy. Required Knowledge, Skills, and Abilities
Bachelor’s degree in marketing, business administration, communications, or a related field. 5+ years of B2B marketing experience, including trade show management, product line marketing, and digital campaign execution. Proficiency with CRM platforms and digital marketing tools (e.g., HubSpot, Salesforce, Mailchimp). Proven success managing end-to-end email marketing campaigns and marketing automation tools. Strong analytical skills with the ability to interpret data and optimize performance. Ability to thrive in a fast-paced, growth-stage environment with evolving priorities. Excellent project management and organizational skills. Exceptional written and verbal communication abilities. Strong cross-functional collaboration skills and ability to manage multiple initiatives simultaneously. Willingness to travel approximately 30% for trade shows and events. Medical & Dental coverage (75% paid for employee and family) Vision insurance 401(k) with 4% company match after 90 days Basic Life and AD&D insurance Unlimited PTO 6 weeks paid maternity leave 10 paid holidays Collaborative, mission-driven team environment
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