Social Media Content Specialist - Aurora, IL
Mitutoyo America Corporation, Aurora, Illinois, United States, 60505
Overview
Position Summary: You'll be the voice and face of Mitutoyo's social media presence, creating daily content that translates complex metrology and manufacturing technology into engaging, accurate posts across LinkedIn, Instagram Reels, TikTok, Facebook, and X.
Daily Workflow Create daily content: Short-form videos, photos, graphics, written posts.
Appear on camera: Product spotlights, behind-the-scenes content, trade show coverage, "Metrology Mythbusters," shop floor series.
Capture content on-site: In our showroom, labs, events, and manufacturing partner locations.
Edit and publish: Maintain daily posting rhythm with efficient turnaround.
Engage community: Respond to comments, identify customer questions, build brand awareness.
Track performance: Monitor engagement, follower growth, click-through rates, lead quality.
Weekly & Monthly
Develop content calendar with minimal direction
Proactively identify industry trends, conversations, and story opportunities
Pitch new content concepts regularly
Collaborate with Product Managers, Applications Engineers, and Sales
Provide performance insights and strategic recommendations
Skills You'll Need
Communication, Oral and Written
Innovative
Problem Solving
Customer Focus
Results Driven
Creativity, adaptability, resilience, and excellent teamwork skills
Benefits Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:
Competitive Salary package - $65K - $70K annually
Minimum 17 days PTO plus at least 10 paid holidays per year
Shut down period at the end of the year
Medical, Dental, Vision & Life Insurance
STD, LTD, Employee Assistance Program
401(k) Plan plus company match
Tuition Reimbursement
Service Recognition
Company Vacation House in Florida
Responsibilities & Qualifications Required Education And Experience
3-5 years creating social media content (experience in B2B, industrial, manufacturing, or technical industries preferred)
On-camera experience with confident, clear communication style
Consistent content creation history - demonstrated ability to maintain regular posting schedules
Photography, videography, and editing skills - Adobe Creative Suite (Photoshop, Illustrator, Premiere) or equivalent
Experience creating educational or informational content alongside promotional material
Technical communication skills - ability to learn and translate engineering/technical topics into accessible content
Strong organizational skills and comfort working to deadlines
Proactive, self-directed work style - identifies opportunities and takes initiative
Comfort appearing on camera as brand spokesperson
Experience in manufacturing, machining, engineering, robotics, metrology, or industrial technology sectors (preferred)
Experience working with subject matter experts (engineers, product managers) to validate technical accuracy
Analytics tools and social advertising platform experience
Trade show or product demonstration environment experience
Understanding of how to use AI tools efficiently (while knowing their limitations)
The Ideal Candidate Will
Comfortable with daily content creation—naturally thinks in content opportunities and maintains consistent output
Confident on camera, able to explain technical concepts clearly and engagingly
Enjoys on-site collaboration with engineers, product experts, and the marketing team
Curious about technology and energized by learning complex industrial concepts and making them accessible
Thrives with feedback and collaborative review to improve and refine
Proactive and self-directed, hunting for stories, trends, and content opportunities independently
Understands B2B content, prioritizing technical credibility and accuracy alongside creativity
Supervisory Responsibilities This position has no supervisory responsibilities.
Work Environment
On-site position in Aurora, IL
Fast-paced B2B marketing environment
Daily collaboration with Digital Marketing Manager, Digital Media Specialist, Product Managers, and Applications Engineers
Access to showroom, labs, and measurement equipment for content creation
Physical Demands The person in this position needs to be able to lift, carry and move up to 50 lbs. Bending, squatting, pushing, and pulling are required.
Position Type and Expected Hours of Work This is a full-time position. Monday – Friday 8:00AM-4:30 PM. This position is 100% on-site at Mitutoyo America in Aurora, IL. Standard business hours with flexibility for social media management needs.
Travel 5-10% travel required to attend trade shows, customers, and MAC showrooms.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Reports to Digital Marketing Manager
Equal Opportunity Employer Mitutoyo America Corporation is an Equal Opportunity Employer. It is our policy to judge employees on their individual merits, skills, abilities, performance, etc. The Company offers equal opportunities to all qualified applicants and employees without regard to race, religion, color, age, sex, national origin, veteran status, marital status, sexual orientation or disability in accordance with applicable federal and state laws. This policy applies to all areas of our employment relationship.
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Daily Workflow Create daily content: Short-form videos, photos, graphics, written posts.
Appear on camera: Product spotlights, behind-the-scenes content, trade show coverage, "Metrology Mythbusters," shop floor series.
Capture content on-site: In our showroom, labs, events, and manufacturing partner locations.
Edit and publish: Maintain daily posting rhythm with efficient turnaround.
Engage community: Respond to comments, identify customer questions, build brand awareness.
Track performance: Monitor engagement, follower growth, click-through rates, lead quality.
Weekly & Monthly
Develop content calendar with minimal direction
Proactively identify industry trends, conversations, and story opportunities
Pitch new content concepts regularly
Collaborate with Product Managers, Applications Engineers, and Sales
Provide performance insights and strategic recommendations
Skills You'll Need
Communication, Oral and Written
Innovative
Problem Solving
Customer Focus
Results Driven
Creativity, adaptability, resilience, and excellent teamwork skills
Benefits Mitutoyo America Corporation is a leader in the field of precision measuring tools and instruments. We serve an important role in providing state-of-the-art measurement products to manufacturing companies throughout North America. We are the only full-line provider of Metrology solutions in North America that can satisfy every measurement challenge faced by our customers. Our benefits include:
Competitive Salary package - $65K - $70K annually
Minimum 17 days PTO plus at least 10 paid holidays per year
Shut down period at the end of the year
Medical, Dental, Vision & Life Insurance
STD, LTD, Employee Assistance Program
401(k) Plan plus company match
Tuition Reimbursement
Service Recognition
Company Vacation House in Florida
Responsibilities & Qualifications Required Education And Experience
3-5 years creating social media content (experience in B2B, industrial, manufacturing, or technical industries preferred)
On-camera experience with confident, clear communication style
Consistent content creation history - demonstrated ability to maintain regular posting schedules
Photography, videography, and editing skills - Adobe Creative Suite (Photoshop, Illustrator, Premiere) or equivalent
Experience creating educational or informational content alongside promotional material
Technical communication skills - ability to learn and translate engineering/technical topics into accessible content
Strong organizational skills and comfort working to deadlines
Proactive, self-directed work style - identifies opportunities and takes initiative
Comfort appearing on camera as brand spokesperson
Experience in manufacturing, machining, engineering, robotics, metrology, or industrial technology sectors (preferred)
Experience working with subject matter experts (engineers, product managers) to validate technical accuracy
Analytics tools and social advertising platform experience
Trade show or product demonstration environment experience
Understanding of how to use AI tools efficiently (while knowing their limitations)
The Ideal Candidate Will
Comfortable with daily content creation—naturally thinks in content opportunities and maintains consistent output
Confident on camera, able to explain technical concepts clearly and engagingly
Enjoys on-site collaboration with engineers, product experts, and the marketing team
Curious about technology and energized by learning complex industrial concepts and making them accessible
Thrives with feedback and collaborative review to improve and refine
Proactive and self-directed, hunting for stories, trends, and content opportunities independently
Understands B2B content, prioritizing technical credibility and accuracy alongside creativity
Supervisory Responsibilities This position has no supervisory responsibilities.
Work Environment
On-site position in Aurora, IL
Fast-paced B2B marketing environment
Daily collaboration with Digital Marketing Manager, Digital Media Specialist, Product Managers, and Applications Engineers
Access to showroom, labs, and measurement equipment for content creation
Physical Demands The person in this position needs to be able to lift, carry and move up to 50 lbs. Bending, squatting, pushing, and pulling are required.
Position Type and Expected Hours of Work This is a full-time position. Monday – Friday 8:00AM-4:30 PM. This position is 100% on-site at Mitutoyo America in Aurora, IL. Standard business hours with flexibility for social media management needs.
Travel 5-10% travel required to attend trade shows, customers, and MAC showrooms.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Reports to Digital Marketing Manager
Equal Opportunity Employer Mitutoyo America Corporation is an Equal Opportunity Employer. It is our policy to judge employees on their individual merits, skills, abilities, performance, etc. The Company offers equal opportunities to all qualified applicants and employees without regard to race, religion, color, age, sex, national origin, veteran status, marital status, sexual orientation or disability in accordance with applicable federal and state laws. This policy applies to all areas of our employment relationship.
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