Brief Description
As a Digital Specialist, you will collaborate closely with other digital team members to execute industry-leading digital advertising strategies for clients. Working alongside the Manager, Paid Media, Digital Team Leadership, and other members of the Digital & Account Teams, this role helps to execute and manage paid search, social, display, email marketing, and SMS initiatives. The Specialist is actively involved in the day‑to‑day execution of digital advertising and messaging campaigns, partnering with account teams to ensure performance goals are met. This role is responsible for ensuring accurate tracking and monitoring of results, identifying opportunities for optimization, and implementing continuous in‑platform improvements to drive ongoing success for each client’s online marketing initiatives. Responsibilities include reporting, goal tracking, issue identification and resolution, analytics analysis, and continuous optimization across digital channels.
Moore is a data‑driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation‑led company that is the largest marketing, data, and fundraising company in North America, serving the purpose‑driven industry with clients across education, association, political, and commercial sectors.
Check out www.WeAreMoore.com for more information.
Your Impact
Set up, track, optimize, and manage digital advertising, email, and SMS campaigns for multiple clients across multiple platforms, leveraging Google Analytics, Data Studio, Google Tag Manager, and various attribution, CRM, and data visualization tools.
Analyze campaign performance using individual ad platform analytics, email and SMS performance metrics, Google Analytics, and attribution tools to measure effectiveness and inform optimization efforts.
Assist in the creation of strategic plans and recommendations, automation opportunities, and ongoing testing and optimization initiatives.
Recommend landing pages, conversion elements, and calls‑to‑action to improve engagement and conversion rates.
Research and select pertinent keywords, bid strategies, create text ad copy, and determine optimal landing pages for search campaigns, while also supporting email subject lines, message copy, and send‑time optimization.
Ensure performance best practices are followed for social and display creative, including static and rich banner ads, as well as email and SMS templates, creative formats, and landing pages.
Manage ad budgets, targeting, email and SMS audience segmentation, A/B testing of ad and message creative, and tracking and optimization toward conversion goals identified by the Digital Advertising Manager.
Regularly review clients’ existing paid digital media, email, and SMS campaigns to identify and resolve potential issues, and recommend immediate and long‑term strategic improvements.
Make recommendations for new campaigns and opportunities to expand lifecycle marketing efforts, including scaling email and SMS programs and integrating them with paid media initiatives.
Stay informed of industry trends and best practices across paid media, email marketing, and SMS, and apply learnings to client accounts.
Your Profile
A Bachelor’s degree in Marketing, Communications or related field
Minimum of 2-3 years’ digital marketing experience
Experience giving ad creative direction, copywriting, and executing ad campaigns across multiple platforms (incl. FB/IG, paid search, display)
Experience with search marketing applications, tools, web analytics and bid management software. Google Analytics and Google Tag Manager experience preferred.
Experience running ad campaigns of varying budgets – managing spend rates, bidding, and overall budgets across platforms.
Experience at a small‑medium sized agency and comfort with changing processes while scaling.
Understanding of PPC & SEM (including Google, Google Grants and Bing), display/programmatic and social advertising with a track record of delivering success through these techniques
Email & SMS Campaign Management: Ability to execute, and optimize email and SMS campaigns, including promotional, transactional, and lifecycle messaging across multiple platforms.
Audience Segmentation & Personalization: Strong understanding of list management, segmentation, personalization, and dynamic content to improve engagement and conversion rates.
Compliance & Best Practices: Knowledge of email and SMS regulations and best practices (e.g., CAN‑SPAM, TCPA, GDPR), including consent management, deliverability standards, and message frequency controls.
Strong Excel skills.
Excellent verbal, written, and presentation skills.
Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline‑driven environment.
Strong analytical skills and ability to draw conclusions and suggest strategies based on data.
Problem Solving – Identifies and resolves problems in a timely manner; independently seeks out solutions.
Attention to Detail & Quality Management – Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness; monitors own work to ensure quality.
Empathy and Ethics – Treats people with respect; keeps commitments; inspires the trust of others.
Dependability – Takes responsibility for own actions; keeps commitments; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative – Volunteers readily; undertakes self‑development activities; seeks increased responsibilities; asks for and offers help when needed.
How We’ll Support You
Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
Moore is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Moore is a data‑driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation‑led company that is the largest marketing, data, and fundraising company in North America, serving the purpose‑driven industry with clients across education, association, political, and commercial sectors.
Check out www.WeAreMoore.com for more information.
Your Impact
Set up, track, optimize, and manage digital advertising, email, and SMS campaigns for multiple clients across multiple platforms, leveraging Google Analytics, Data Studio, Google Tag Manager, and various attribution, CRM, and data visualization tools.
Analyze campaign performance using individual ad platform analytics, email and SMS performance metrics, Google Analytics, and attribution tools to measure effectiveness and inform optimization efforts.
Assist in the creation of strategic plans and recommendations, automation opportunities, and ongoing testing and optimization initiatives.
Recommend landing pages, conversion elements, and calls‑to‑action to improve engagement and conversion rates.
Research and select pertinent keywords, bid strategies, create text ad copy, and determine optimal landing pages for search campaigns, while also supporting email subject lines, message copy, and send‑time optimization.
Ensure performance best practices are followed for social and display creative, including static and rich banner ads, as well as email and SMS templates, creative formats, and landing pages.
Manage ad budgets, targeting, email and SMS audience segmentation, A/B testing of ad and message creative, and tracking and optimization toward conversion goals identified by the Digital Advertising Manager.
Regularly review clients’ existing paid digital media, email, and SMS campaigns to identify and resolve potential issues, and recommend immediate and long‑term strategic improvements.
Make recommendations for new campaigns and opportunities to expand lifecycle marketing efforts, including scaling email and SMS programs and integrating them with paid media initiatives.
Stay informed of industry trends and best practices across paid media, email marketing, and SMS, and apply learnings to client accounts.
Your Profile
A Bachelor’s degree in Marketing, Communications or related field
Minimum of 2-3 years’ digital marketing experience
Experience giving ad creative direction, copywriting, and executing ad campaigns across multiple platforms (incl. FB/IG, paid search, display)
Experience with search marketing applications, tools, web analytics and bid management software. Google Analytics and Google Tag Manager experience preferred.
Experience running ad campaigns of varying budgets – managing spend rates, bidding, and overall budgets across platforms.
Experience at a small‑medium sized agency and comfort with changing processes while scaling.
Understanding of PPC & SEM (including Google, Google Grants and Bing), display/programmatic and social advertising with a track record of delivering success through these techniques
Email & SMS Campaign Management: Ability to execute, and optimize email and SMS campaigns, including promotional, transactional, and lifecycle messaging across multiple platforms.
Audience Segmentation & Personalization: Strong understanding of list management, segmentation, personalization, and dynamic content to improve engagement and conversion rates.
Compliance & Best Practices: Knowledge of email and SMS regulations and best practices (e.g., CAN‑SPAM, TCPA, GDPR), including consent management, deliverability standards, and message frequency controls.
Strong Excel skills.
Excellent verbal, written, and presentation skills.
Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline‑driven environment.
Strong analytical skills and ability to draw conclusions and suggest strategies based on data.
Problem Solving – Identifies and resolves problems in a timely manner; independently seeks out solutions.
Attention to Detail & Quality Management – Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness; monitors own work to ensure quality.
Empathy and Ethics – Treats people with respect; keeps commitments; inspires the trust of others.
Dependability – Takes responsibility for own actions; keeps commitments; completes tasks on time or notifies appropriate person with an alternate plan.
Initiative – Volunteers readily; undertakes self‑development activities; seeks increased responsibilities; asks for and offers help when needed.
How We’ll Support You
Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
Moore is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr