Overview
R\\West is seeking an ambitious and detail-oriented Public Relations Account Executive (AE) to join its growing PR team, working across men’s and women’s fashion, accessories, financial services, and lifestyle. The ideal candidate has 2-3 years of agency experience, with a strong interest in — or hands-on experience within — the fashion and lifestyle industries. This role supports integrated PR and influencer efforts including product and campaign launches, influencer engagement, ongoing product placements, press previews, events, seeding initiatives, and reporting on behalf of our clients.
This position is based in our NY office and is a hybrid role (2-3 days per week in the office).
Responsibilities
Monitor industry trends, client media and social coverage and competitor activity to inform proactive pitching and strategy.
Fulfil and manage incoming media requests through the client.
Support account team in maintaining aggressive account activity.
Share notable press and social placements with clients and internal teams in a timely manner.
Maintain monthly press trackers, recap reports, expected coverage documents, and media briefings.
Create and maintain target media lists tailored to individual clients, launches, and initiatives.
Develop and maintain relationships with key editors.
Draft weekly pitches, with ongoing outreach to relevant media.
Assist in the planning, execution and on-site support of events, press previews and activations.
Support product seeding efforts, including ideation, tracking, follow-ups and logistics.
Coordinate daily scheduling of client calls, internal and external meetings, virtual and in-person desksides, appointments, and collection previews.
Ideal Candidate
2-3 years of professional or relevant experience.
Bachelor’s degree in PR, communications or another relevant degree.
Collaborative team member and an out-of-the-box thinker who can bring together people, processes, and ideas to drive results.
Highly organized with exceptional attention to detail, the ability to manage multiple tasks simultaneously, and meet tight deadlines.
Proactive, self-motivated, and resourceful, with strong problem-solving skills.
Excellent interpersonal communication skills and superior professional email etiquette.
Solid knowledge of the evolving media landscape, with the creativity and confidence to contribute ideas.
Established relationships with journalists across fashion, lifestyle, business and trade media.
Experience monitoring social media channels and staying current on social platform trends and emerging talent.
Comfortable working with trackers, recaps, and shared documents.
Experience with media monitoring and events platforms such as Muck Rack and Launchmetrics; proficiency in Microsoft Office Suite and Google Workspace
What We Provide
Medical + dental + vision insurance
Generous PTO and paid holidays
401(k) retirement plan with matching
Hybrid work schedule (2-3 days in office per week)
Interested? Send us a note and your resume to jobs@rwest.com
#J-18808-Ljbffr
This position is based in our NY office and is a hybrid role (2-3 days per week in the office).
Responsibilities
Monitor industry trends, client media and social coverage and competitor activity to inform proactive pitching and strategy.
Fulfil and manage incoming media requests through the client.
Support account team in maintaining aggressive account activity.
Share notable press and social placements with clients and internal teams in a timely manner.
Maintain monthly press trackers, recap reports, expected coverage documents, and media briefings.
Create and maintain target media lists tailored to individual clients, launches, and initiatives.
Develop and maintain relationships with key editors.
Draft weekly pitches, with ongoing outreach to relevant media.
Assist in the planning, execution and on-site support of events, press previews and activations.
Support product seeding efforts, including ideation, tracking, follow-ups and logistics.
Coordinate daily scheduling of client calls, internal and external meetings, virtual and in-person desksides, appointments, and collection previews.
Ideal Candidate
2-3 years of professional or relevant experience.
Bachelor’s degree in PR, communications or another relevant degree.
Collaborative team member and an out-of-the-box thinker who can bring together people, processes, and ideas to drive results.
Highly organized with exceptional attention to detail, the ability to manage multiple tasks simultaneously, and meet tight deadlines.
Proactive, self-motivated, and resourceful, with strong problem-solving skills.
Excellent interpersonal communication skills and superior professional email etiquette.
Solid knowledge of the evolving media landscape, with the creativity and confidence to contribute ideas.
Established relationships with journalists across fashion, lifestyle, business and trade media.
Experience monitoring social media channels and staying current on social platform trends and emerging talent.
Comfortable working with trackers, recaps, and shared documents.
Experience with media monitoring and events platforms such as Muck Rack and Launchmetrics; proficiency in Microsoft Office Suite and Google Workspace
What We Provide
Medical + dental + vision insurance
Generous PTO and paid holidays
401(k) retirement plan with matching
Hybrid work schedule (2-3 days in office per week)
Interested? Send us a note and your resume to jobs@rwest.com
#J-18808-Ljbffr