Prestige Care and Rehabilitation - Pinewood Terrace
Director of Marketing and Sales
Prestige Care and Rehabilitation - Pinewood Terrace, Vancouver, Washington, United States, 98662
Who is Prestige Care/Prestige Senior Living?
Prestige Care is a family of assisted living and memory care communities in Oregon and Washington. We are an organization of over 500 team members who serve thousands of residents, where we have the privilege of personally touching their lives every day. We have four core values of integrity, trust, commitment, and respect that guide everything that we do. With a strong commitment to career development and advancement, Prestige Care is an employer that can help you achieve your career goals and objectives. With a healthcare career at Prestige Care, you will enjoy a collaborative, team-oriented environment where your work truly matters at the end of every day. Summary of Benefits
Full-time team members are eligible for Prestige’s comprehensive benefit package including choice of medical plans, HSA/FSA accounts, dental and vision insurance, and company paid life and AD&D insurance. All team members are eligible to participate in the company’s retirement plans with a company match for those who meet the hours and service requirements. Additional benefits include Employee Assistance Program and Education Reimbursement program. PTO: AL/PCI Salary: Accrue PTO at rate of 0.0615/hour during their first year/16 days. PCI Hourly: Full-time and Part-Time team members (over 20 hours/week) accrue PTO at rate of 0.0423/hour during their first year. POSITION SUMMARY
The Director of Marketing and Sales directs the overall vision and strategy for the company’s marketing, sales, and product development functions by relying on customer‑centric orientation and data metrics and providing effective leadership to the marketing, sales, and product teams. ESSENTIAL DUTIES AND RESPONSIBILITIES
Manages the company’s general marketing, recruitment marketing and product development functions, including strategy development and implementation, performance analysis and reporting, public relations, internal and external communications, design, and branding. Creates, implements, and manages marketing and sales strategies, goals, initiatives, and campaigns to achieve comprehensive results and census growth. Regularly tracks, analyzes, and reports on current sales initiatives, overall performance, census metrics, and opportunities for growth. Develops and enhances the recognition of the Prestige brand and services by managing consistent messaging and brand integrity, positioning Prestige in the market, and driving product development. Oversees product development and execution of strategy. Partners with Product Marketing Manager to manage product lifecycle and overall performance. Conducts competitive market analysis and makes recommendations based on internal and external data and industry best practices. Identifies opportunities for marketing and sales differentiators and implements innovative solutions to highlight those differentiators and target specific markets. Leads the marketing and product teams and internal stakeholders to plan, create, and launch creative campaigns that drive lead generation and census growth. Measures campaigns’ effectiveness and makes modifications as necessary to increase campaign success. Leads the sales team to develop and execute strategic plans to reach and maintain sales and census goals. Develops and implements comprehensive sales training programs and initiatives to equip the sales team with the necessary skills, knowledge, and tools for success. Fosters a dynamic sales culture within the organization by promoting collaboration, accountability, and continuous learning, ultimately driving comprehensive sales results and achieving census goals. Partners with Vice President of Operations and operations teams to align marketing, product, and sales efforts with business needs to achieve comprehensive results. Manages media relationships to promote Prestige brand, mission, and product offerings. Analyzes, interprets, forecasts, and reports on marketing, product and sales metrics to executive and senior leadership and key stakeholders. Collects and reports on key marketing and sales data and findings. Ensures accurate data and analytics of initiatives and uses data and analytics to provide recommendations for future optimization and growth. Designs, implements, and reviews marketing budgets. Prioritizes marketing projects and allocates resources accordingly. Provides supervision and leadership to marketing, sales, and product teams, including the recruitment marketing team members, by managing projects and workflow and ensuring key deliverables are met within specified timeframes. Responsible for selection, training, coaching, performance management, and annual reviews for assigned team members. Maintains professional knowledge of industry trends and best practices through continuing professional education, maintaining professional networks, and participating in professional organizations. Performs other duties as assigned. COMPANY WIDE RESPONSIBILITIES
Demonstrates Core Values of Respect, Integrity, Commitment, and Trust. Supports a dignified and caring atmosphere with residents, residents’ families, visitors, and staff. Protects privacy and confidentiality of information pertaining to residents, team members, the department/center/community, and company information and records. Maintains a safe and secure working environment and practices safe working habits. QUALIFICATIONS AND EXPERIENCE
Minimum of 7 years progressive marketing, sales, and/or product manager experience, with at least 3 years in a management role preferred. Experience in skilled nursing or senior living environment strongly preferred. Strong strategic planning, project and product management, and leadership skills required. Ability to problem‑solve and make sound decisions based on data and comprehensive market analysis. Demonstrates strong interpersonal and communication skills. EDUCATION
Bachelor’s degree in marketing or a related field or equivalent knowledge and skills obtained through a combination of education, training, and experience. Product Management certification and/or Master’s degree preferred. SUPERVISORY RESPONSIBILITIES
This position has supervisory responsibilities. LANGUAGE SKILLS
Ability to communicate effectively, in English, both verbally and in writing, with personnel at all levels of the organization, residents and their families, and members of the community. MATHEMATICAL SKILLS
Ability to maintain, understand, and review all reports and records. Ability to maintain basic financial records of expenditures of the department/center/community. Ability to understand budgets. REASONING ABILITY
Ability to accurately evaluate, troubleshoot, and problem‑solve to meet the needs of the team. Develop training for team member needs and evaluate results. WORK ENVIRONMENT
Primarily works in an office environment either at central support or home office. Infrequent travel to industry events, skilled nursing centers, and assisted living communities required as needed. EOE/M/F/VETS/DISABLED – At Prestige, it is our promise to personally touch lives every day. It is a philosophy of caring based on our core values of integrity, trust, commitment, and respect, that are at the center of all that we do. We are committed to a diverse and inclusive workforce that represents all of us, coming from different experiences, cultures, backgrounds, and viewpoints. Inclusion is the way we treat one another and how we celebrate what makes us different. Prestige is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Prestige Care is a family of assisted living and memory care communities in Oregon and Washington. We are an organization of over 500 team members who serve thousands of residents, where we have the privilege of personally touching their lives every day. We have four core values of integrity, trust, commitment, and respect that guide everything that we do. With a strong commitment to career development and advancement, Prestige Care is an employer that can help you achieve your career goals and objectives. With a healthcare career at Prestige Care, you will enjoy a collaborative, team-oriented environment where your work truly matters at the end of every day. Summary of Benefits
Full-time team members are eligible for Prestige’s comprehensive benefit package including choice of medical plans, HSA/FSA accounts, dental and vision insurance, and company paid life and AD&D insurance. All team members are eligible to participate in the company’s retirement plans with a company match for those who meet the hours and service requirements. Additional benefits include Employee Assistance Program and Education Reimbursement program. PTO: AL/PCI Salary: Accrue PTO at rate of 0.0615/hour during their first year/16 days. PCI Hourly: Full-time and Part-Time team members (over 20 hours/week) accrue PTO at rate of 0.0423/hour during their first year. POSITION SUMMARY
The Director of Marketing and Sales directs the overall vision and strategy for the company’s marketing, sales, and product development functions by relying on customer‑centric orientation and data metrics and providing effective leadership to the marketing, sales, and product teams. ESSENTIAL DUTIES AND RESPONSIBILITIES
Manages the company’s general marketing, recruitment marketing and product development functions, including strategy development and implementation, performance analysis and reporting, public relations, internal and external communications, design, and branding. Creates, implements, and manages marketing and sales strategies, goals, initiatives, and campaigns to achieve comprehensive results and census growth. Regularly tracks, analyzes, and reports on current sales initiatives, overall performance, census metrics, and opportunities for growth. Develops and enhances the recognition of the Prestige brand and services by managing consistent messaging and brand integrity, positioning Prestige in the market, and driving product development. Oversees product development and execution of strategy. Partners with Product Marketing Manager to manage product lifecycle and overall performance. Conducts competitive market analysis and makes recommendations based on internal and external data and industry best practices. Identifies opportunities for marketing and sales differentiators and implements innovative solutions to highlight those differentiators and target specific markets. Leads the marketing and product teams and internal stakeholders to plan, create, and launch creative campaigns that drive lead generation and census growth. Measures campaigns’ effectiveness and makes modifications as necessary to increase campaign success. Leads the sales team to develop and execute strategic plans to reach and maintain sales and census goals. Develops and implements comprehensive sales training programs and initiatives to equip the sales team with the necessary skills, knowledge, and tools for success. Fosters a dynamic sales culture within the organization by promoting collaboration, accountability, and continuous learning, ultimately driving comprehensive sales results and achieving census goals. Partners with Vice President of Operations and operations teams to align marketing, product, and sales efforts with business needs to achieve comprehensive results. Manages media relationships to promote Prestige brand, mission, and product offerings. Analyzes, interprets, forecasts, and reports on marketing, product and sales metrics to executive and senior leadership and key stakeholders. Collects and reports on key marketing and sales data and findings. Ensures accurate data and analytics of initiatives and uses data and analytics to provide recommendations for future optimization and growth. Designs, implements, and reviews marketing budgets. Prioritizes marketing projects and allocates resources accordingly. Provides supervision and leadership to marketing, sales, and product teams, including the recruitment marketing team members, by managing projects and workflow and ensuring key deliverables are met within specified timeframes. Responsible for selection, training, coaching, performance management, and annual reviews for assigned team members. Maintains professional knowledge of industry trends and best practices through continuing professional education, maintaining professional networks, and participating in professional organizations. Performs other duties as assigned. COMPANY WIDE RESPONSIBILITIES
Demonstrates Core Values of Respect, Integrity, Commitment, and Trust. Supports a dignified and caring atmosphere with residents, residents’ families, visitors, and staff. Protects privacy and confidentiality of information pertaining to residents, team members, the department/center/community, and company information and records. Maintains a safe and secure working environment and practices safe working habits. QUALIFICATIONS AND EXPERIENCE
Minimum of 7 years progressive marketing, sales, and/or product manager experience, with at least 3 years in a management role preferred. Experience in skilled nursing or senior living environment strongly preferred. Strong strategic planning, project and product management, and leadership skills required. Ability to problem‑solve and make sound decisions based on data and comprehensive market analysis. Demonstrates strong interpersonal and communication skills. EDUCATION
Bachelor’s degree in marketing or a related field or equivalent knowledge and skills obtained through a combination of education, training, and experience. Product Management certification and/or Master’s degree preferred. SUPERVISORY RESPONSIBILITIES
This position has supervisory responsibilities. LANGUAGE SKILLS
Ability to communicate effectively, in English, both verbally and in writing, with personnel at all levels of the organization, residents and their families, and members of the community. MATHEMATICAL SKILLS
Ability to maintain, understand, and review all reports and records. Ability to maintain basic financial records of expenditures of the department/center/community. Ability to understand budgets. REASONING ABILITY
Ability to accurately evaluate, troubleshoot, and problem‑solve to meet the needs of the team. Develop training for team member needs and evaluate results. WORK ENVIRONMENT
Primarily works in an office environment either at central support or home office. Infrequent travel to industry events, skilled nursing centers, and assisted living communities required as needed. EOE/M/F/VETS/DISABLED – At Prestige, it is our promise to personally touch lives every day. It is a philosophy of caring based on our core values of integrity, trust, commitment, and respect, that are at the center of all that we do. We are committed to a diverse and inclusive workforce that represents all of us, coming from different experiences, cultures, backgrounds, and viewpoints. Inclusion is the way we treat one another and how we celebrate what makes us different. Prestige is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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