Lululemon Athletica
Business Unit:
Store Support Centre (SSC)
About the Company
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We create transformational products and experiences that support people in moving, growing, connecting, and being well. We focus on equity, inclusion, and growth for our people.
About this Team
lululemon Brand Creative brings to life a modern vision of wellbeing through movement and mindfulness.
Core Responsibilities
The Art Director, Digital Brand Experience leads the visual execution of brand and product storytelling across lululemon’s global digital ecosystem, spanning seasonal campaigns and always‑on commercial experiences (web, app, and digital retail). Reporting into senior creative leadership, this role translates broader creative vision into cohesive, high‑impact visual systems and executions. The Art Director sets visual standards, guides design teams, and ensures exceptional craft, consistency, and clarity across all digital touchpoints.
Lead visual direction and execution across digital campaigns and core commercial experiences, including campaign landings, PDPs, category pages, and digital retail screens.
Translate brand strategy and creative concepts into clear visual frameworks, design systems, and executional guidance.
Manage and mentor Digital Designers, providing direction, feedback, and quality oversight across multiple workstreams.
Oversee day‑to‑day creative execution, ensuring all outputs meet brand standards for typography, layout, imagery, hierarchy, and overall craft.
Partner closely with Creative Directors, Global Brand Creative teams, and external creative partners to bring campaign and seasonal concepts to life through digital‑first visual design.
Collaborate with UX, Ecommerce, and Product teams to ensure visual design supports usability and guest intent while maintaining strong brand expression.
Review work throughout the design process, guiding iterations and ensuring consistency across platforms, regions, and formats.
Drive the evolution and application of digital design systems, templates, and visual guidelines to enable scalable execution.
Present creative work and visual rationale to cross‑functional partners, building alignment and confidence in design decisions.
Stay connected to cultural, design, and digital trends to continuously elevate visual quality and relevance.
Qualifications 6–8 years of experience in digital design, art direction, or brand creative, in‑house or at a creative agency.
Proven experience leading visual execution across campaigns and digital commerce or content‑driven platforms.
Strong command of typography, layout systems, color theory, composition, and visual hierarchy.
Experience managing and mentoring designers, guiding work from concept through delivery.
Comfortable working under broader creative direction and translating high‑level vision into executable outcomes.
Strong collaboration and communication skills across creative, UX, product, and external partners.
Confident presenter with the ability to articulate visual decisions clearly and persuasively.
High bar for craft, consistency, and detail in fast‑paced, high‑visibility environments.
Must Haves Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Authorization
Authorization to work in the United States is required for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from
$103,500-$135,900 USD
annually. The base pay offered is based on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
Extended health and dental benefits, and mental health plans
Paid time off
Savings and retirement plan matching
Parenthood top‑up
Extensive catalog of development course offerings
People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
Workplace Arrangement
In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
EEO Statement
Only those applicants under consideration will be contacted. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment.
Lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at
accommodations@lululemon.com
and include the position title, the location of the position and the nature of your request.
AI Tools Prohibition
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI‑assisted software, is strictly prohibited during the interview process. AI‑generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions will result in immediate disqualification.
Privacy and Ethical Hiring
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. Lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.
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Store Support Centre (SSC)
About the Company
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We create transformational products and experiences that support people in moving, growing, connecting, and being well. We focus on equity, inclusion, and growth for our people.
About this Team
lululemon Brand Creative brings to life a modern vision of wellbeing through movement and mindfulness.
Core Responsibilities
The Art Director, Digital Brand Experience leads the visual execution of brand and product storytelling across lululemon’s global digital ecosystem, spanning seasonal campaigns and always‑on commercial experiences (web, app, and digital retail). Reporting into senior creative leadership, this role translates broader creative vision into cohesive, high‑impact visual systems and executions. The Art Director sets visual standards, guides design teams, and ensures exceptional craft, consistency, and clarity across all digital touchpoints.
Lead visual direction and execution across digital campaigns and core commercial experiences, including campaign landings, PDPs, category pages, and digital retail screens.
Translate brand strategy and creative concepts into clear visual frameworks, design systems, and executional guidance.
Manage and mentor Digital Designers, providing direction, feedback, and quality oversight across multiple workstreams.
Oversee day‑to‑day creative execution, ensuring all outputs meet brand standards for typography, layout, imagery, hierarchy, and overall craft.
Partner closely with Creative Directors, Global Brand Creative teams, and external creative partners to bring campaign and seasonal concepts to life through digital‑first visual design.
Collaborate with UX, Ecommerce, and Product teams to ensure visual design supports usability and guest intent while maintaining strong brand expression.
Review work throughout the design process, guiding iterations and ensuring consistency across platforms, regions, and formats.
Drive the evolution and application of digital design systems, templates, and visual guidelines to enable scalable execution.
Present creative work and visual rationale to cross‑functional partners, building alignment and confidence in design decisions.
Stay connected to cultural, design, and digital trends to continuously elevate visual quality and relevance.
Qualifications 6–8 years of experience in digital design, art direction, or brand creative, in‑house or at a creative agency.
Proven experience leading visual execution across campaigns and digital commerce or content‑driven platforms.
Strong command of typography, layout systems, color theory, composition, and visual hierarchy.
Experience managing and mentoring designers, guiding work from concept through delivery.
Comfortable working under broader creative direction and translating high‑level vision into executable outcomes.
Strong collaboration and communication skills across creative, UX, product, and external partners.
Confident presenter with the ability to articulate visual decisions clearly and persuasively.
High bar for craft, consistency, and detail in fast‑paced, high‑visibility environments.
Must Haves Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Authorization
Authorization to work in the United States is required for this role.
Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from
$103,500-$135,900 USD
annually. The base pay offered is based on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
Extended health and dental benefits, and mental health plans
Paid time off
Savings and retirement plan matching
Parenthood top‑up
Extensive catalog of development course offerings
People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
Workplace Arrangement
In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
EEO Statement
Only those applicants under consideration will be contacted. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment.
Lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at
accommodations@lululemon.com
and include the position title, the location of the position and the nature of your request.
AI Tools Prohibition
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI‑assisted software, is strictly prohibited during the interview process. AI‑generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions will result in immediate disqualification.
Privacy and Ethical Hiring
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. Lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.
#J-18808-Ljbffr